SEJ Today: Google CALM: A New Language Model Technology

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, December 20, 2022 [Read the Article]( News, SEO [Google CALM: A New Language Model Technology]( By Roger Montti Google announced a breakthrough technology called CALM that speeds up large language models (like GPT-3 and LaMDA) without compromising performance levels. Large Language Models (LLMs) train on large amounts of data. Training the language models on larger amounts of data results in the model learning new abilities that aren't always planned for. For example, adding more training data to a language model can unexpectedly result in it gaining the ability to translate between different languages, even though it wasn't trained to do that. These new abilities are called emergent abilities, abilities that aren't necessarily planned for. [Keep Reading...]( Search Engine Journal [[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects]( By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. [Download SEJ Media Kit]( News, SEO [Google Debuts New Search Technology, Including In-Video Search]( By Matt G. Southern Google is rolling out brand new search technology in India, one of the search company's biggest markets, including bilingual search results and in-video search. [Read Now...]( Digital Trends, PPC [10 Biggest & Best PPC Features Of The Year]( By Brooke Osmundson While other platforms continue to add additional formats and options, Google continues to slowly take away Search ad options. While it was announced back in 2021, Google officially sunset Expanded Text Ads on June 30, 2022. Search ads are now dominated by the Responsive Search Ads format. The year 2022 will be remembered for welcome (and unwelcome) changes to not only Google Ads and Microsoft Ads platforms but also to new features for up-and-coming channels. With more P.P.C. platforms available to advertisers, it’s hard to keep up with all the changes! [Read Now...]( Sponsored [Get Better Marketing Data In Time For The Holidays]( By CallRail Prove the ROI of your holiday campaigns. [Try CallRail Free]( Digital Marketing, Ecommerce [Marketplace SEO: A Guide To Optimize Listings]( By Alex Macura Marketplace SEO is the same as trying to get visibility on search engines, there is no silver bullet that gets you there. Only those sites that invest in search engine optimization (SEO) tend to reap the benefits. Marketplace SEO involves optimizing product listings on ecommerce marketplaces such as Amazon to increase visibility and increase conversions. You can look at marketplace SEO as its own niched specialty, because marketplaces have challenges and opportunities, unlike traditional sites. Probably the most important schema markup to use to gain product visibility is product structured data. [Read Now...]( Digital Strategy, SEO [How To Buy An Online Business (& Where To Buy)]( By Matt Bertram Unfortunately, startups are very risky endeavors, which is why many investors are reluctant to finance startups from young entrepreneurs. While online businesses have the flexibility to reduce some of the risk and costs of overhead associated with a brick-and-mortar store, no startup is entirely risk-proof. For this reason, purchasing an existing and successful online business can significantly reduce your risk, help you capitalize on your investment immediately, and get your feet wet in entrepreneurship. Additionally, other resources, such as Fulfillment by Amazon, can provide a great source of revenue by doing dropshipping. And affiliate marketing is a great way to capitalize on an established brand using very little marketing work. With so many different industry verticals and ways to make money online, you don’t always need a new or unique idea. Sometimes purchasing an established business and giving it your own spin can be a great way to make instant profits when other people are struggling as startups. [Read Now...]( Sponsored [Digital Marketing In 2023: 600 Marketing Agencies Share Expert Insights]( By CallRail Learn how expert digital marketers adapted to changes within the digital landscape in 2022, as well as what's new in marketing for 2023. [Read More]( News, SEO [Google Retires Web Light Webpage Transcoding]( By Roger Montti Google announced they are retiring the seven year old Web Light service that optimized webpages for devices on slow mobile devices and mobile connections. [Read Now...]( Instagram, News [New Instagram Templates: Create Year-In-Review Highlight Reels]( By Matt G. Southern Instagram is rolling out four new Reels templates that allow users to create a narrated video of their 2022 highlights. [Read Now...]( News, SEO [Google’s John Mueller: WordPress Not Inherently Better For SEO]( By Matt G. Southern In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO advantage to WordPress over coding a website yourself. [Read Now...]( [image]( Ebook [SEO Trends 2023]( [Download Now...]( Upcoming Events Digital Marketing Job of the Day [Digital Marketing Manager]( -Social Native-,  San Francisco, CA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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