SEJ Today: 7 Best Programming Languages To Learn (For SEO)

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, December 19, 2022 [Read the Article]( SEO [7 Best Programming Languages To Learn (For SEO)]( By Brian Harnish There are many programming languages to learn. For SEO, the programming language you choose depends on what you plan to do with that language and how you plan to implement changes from that language. When SEO professionals create programs for SEO, they typically want to do some combination of these four things: That last one is usually the culprit, because SEO pros who don't have programming knowledge may have a harder time identifying coding issues such as W3C validation problems, and other issues that are not easily exported from a tool. There is also a debate that rages on in the world of SEO: Does somebody need to be a programmer (or know about programming languages) to learn SEO? [Keep Reading...]( Search Engine Journal [[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects]( By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. [Download SEJ Media Kit]( SEO, Technical SEO [Everything You Need To Know About The X-Robots-Tag HTTP Header]( By Natalie Hoben Luckily, Google allows webmasters to tell search engine bots what pages and content to crawl and what to ignore. There are several ways to do this, the most common being the use of a robots.txt file or the meta robots tag. The X-Robots-Tag is another way for you to control how your webpages are crawled and indexed by spiders. Part of the H.T.T.P. header response to a U.R.L., it controls indexing for an entire page, as well as the specific elements on that page. [Read Now...]( Content Creation, Social Media [9 Examples of Highly Shareable Content]( By Brian Frederick Social media is a powerful tool for marketers. Unlike most forms of customer outreach and branding, it creates an opportunity to initiate and maintain a conversation with your targets. This, in turn, lets you speak directly to them, address their needs, and explain why you offer the best solution. But to get this started, you have to have the type of content that will first get their attention and then encourage interactions. And for maximum exposure, you want something they’ll share. This brand evangelizing lets you break out from your own circle of contacts and followers and tap into new groups to which you otherwise wouldn’t have been exposed. So, how do you create shareable content that others will want to repost? That’s exactly what we’re going to look at in this guide. We’ll examine different types of shareable content, what makes content shareable, and give you examples of formats you can employ. Ready to get started? Let’s go. [Read Now...]( Careers, Social Media [Social Media Career Path: How To Get Started]( By Brent Csutoras The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build communities around their brands. As a result, many people are getting into social media marketing as new opportunities arise and career paths develop. But it can be challenging to know where to start. Like with most career paths, it becomes easier once you know what you’re doing. The first step is to decide which platforms you want to learn more about and start researching and using them. If you’re already comfortable with and have a profile with specific platforms, such as Facebook or Twitter, you should already have a knowledge base. [Read Now...]( SEO [Rank Tracking: How To Do It The Right Way]( By Winston Burton Rank tracking is still an important part of any successful S.E.O. strategy and a key metric that most S.E.O pros, site owners and marketers continue to measure. It allows you to measure how effective your optimization efforts have been; once your keywords start to rank and deliver traffic, revenue and conversions overtime which is the goal of S.E.O. By tracking keyword rankings on a regular basis and analyzing trends over time, you'll gain valuable insights into how effective your overall S.E.O. strategy is at driving organic traffic and potentially lifting conversions and sales to your website. This can be used to identify areas of opportunity for improving visibility and helping more people find what you have to offer. Fortunately, there are a number of tools and platforms available that make it easy to check where your keywords rank but here is how to do it the right way based on my experience and some tips on how to effectively track rankings. [Read Now...]( Paid Media [The Complete Guide To Lifecycle Advertising]( By Jason J. Zotara Although different, it’s important to know that the segments within the customer lifecycle should correspond with the customer journey stages. Ultimately the goal is to create thoughtful, intentional interactions that lead potential customers further along their journey to not only purchase a product or service from you but turn them into lifetime loyal customers. The best way to accomplish this goal is to identify your customer’s needs at each stage, then deliver messaging that responds to their needs at the right time. To create an effective ad strategy, ensure you’re communicating with your consumers at each point throughout the lifecycle. Your ad should be direct at each point, with one goal in mind. Finally, ensure it’s effortless for consumers to take the action you want them to take. [Read Now...]( Facebook, News [Meta Focused On Safety, Security in 2022]( By Brian Frederick Meta implemented a number of new programs and features designed to improve safety and security on its platforms in 2022. [Read Now...]( News, Tools [Google Analytics 4 Rolling Out Built-In Landing Page Report]( By Brian Frederick Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. [Read Now...]( [image]( Ebook [SEO Trends 2023]( [Download Now...]( Upcoming Events Digital Marketing Job of the Day [Senior Manager, Retail Marketing]( ONE,  Sacramento, CA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? 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