SEJ Today: Google E-E-A-T: How To Demonstrate First-Hand Experience

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, December 16, 2022 [Read the Article]( News, SEO [Google E-E-A-T: How To Demonstrate First-Hand Experience]( By Matt G. Southern Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. Google is upgrading the concept of E-A-T with an additional 'E' for expertise. The new E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google's search quality rater guidelines have been updated accordingly, with insight into how the company instructs quality raters to evaluate a content creator's expertise. Google's updated search quality rater guidelines say this about experience: [Keep Reading...]( Search Engine Journal [[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects]( By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. [Download SEJ Media Kit]( Careers, Social Media [Social Media Career Path: How To Get Started]( By Brent Csutoras The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build communities around their brands. As a result, many people are getting into social media marketing as new opportunities arise and career paths develop. But it can be challenging to know where to start. Like with most career paths, it becomes easier once you know what you’re doing. The first step is to decide which platforms you want to learn more about and start researching and using them. If you’re already comfortable with and have a profile with specific platforms, such as Facebook or Twitter, you should already have a knowledge base. [Read Now...]( SEO [Rank Tracking: How To Do It The Right Way]( By Winston Burton Rank tracking is still an important part of any successful S.E.O. strategy and a key metric that most S.E.O pros, site owners and marketers continue to measure. It allows you to measure how effective your optimization efforts have been; once your keywords start to rank and deliver traffic, revenue and conversions overtime which is the goal of S.E.O. By tracking keyword rankings on a regular basis and analyzing trends over time, you'll gain valuable insights into how effective your overall S.E.O. strategy is at driving organic traffic and potentially lifting conversions and sales to your website. This can be used to identify areas of opportunity for improving visibility and helping more people find what you have to offer. Fortunately, there are a number of tools and platforms available that make it easy to check where your keywords rank but here is how to do it the right way based on my experience and some tips on how to effectively track rankings. [Read Now...]( SEJ Ebook [12 Proven Tactics For Law Firm Content Marketing Success]( By Search Engine Journal Discover how your law firm can drive web traffic and generate leads in a hyper-competitive market, while adhering to industry regulations. [Download Your Copy]( Paid Media [The Complete Guide To Lifecycle Advertising]( By Jason J. Zotara Although different, it’s important to know that the segments within the customer lifecycle should correspond with the customer journey stages. Ultimately the goal is to create thoughtful, intentional interactions that lead potential customers further along their journey to not only purchase a product or service from you but turn them into lifetime loyal customers. The best way to accomplish this goal is to identify your customer’s needs at each stage, then deliver messaging that responds to their needs at the right time. To create an effective ad strategy, ensure you’re communicating with your consumers at each point throughout the lifecycle. Your ad should be direct at each point, with one goal in mind. Finally, ensure it’s effortless for consumers to take the action you want them to take. [Read Now...]( Facebook, News [Meta Focused On Safety, Security in 2022]( By Brian Frederick Meta implemented a number of new programs and features designed to improve safety and security on its platforms in 2022. [Read Now...]( SEJ Ebook [Download the Content Marketing for Law Firms ebook today.]( By Search Engine Journal Discover how your law firm can drive web traffic and generate leads in a hyper-competitive market, while adhering to industry regulations. [Download Your Copy]( News, Tools [Google Analytics 4 Rolling Out Built-In Landing Page Report]( By Brian Frederick Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. [Read Now...]( Content, SEO [From Freelance Writer To In-House Leader: Meet Aja Frost]( By Bea Canuel My transition from freelancing to in-house was six years ago, but I remember it was challenging. I had to relearn a lot of my instincts – for example, your manager and teammates tend to want more frequent/detailed updates than your clients, who typically only care about the high level. I was far less autonomous than I'd been as a freelancer. Create samples for hypothetical clients, ask another freelancer if you can do some free keyword research or content creation for them in exchange for training and your name on a project, and make sure your website looks professional and your own content strategy is impeccable. [Read Now...]( News, SEO [Google Reveals More Information About Search Status Dashboard]( By Roger Montti Google published a new episode of the Search Off the Record podcast that reveals the reasons behind the Search Status Dashboard, what kinds of incidents it will cover and why they don't plan on translating updates to other languages. [Read Now...]( [podcast]( [Google and the Rise of Zero Click Searches – What Does it Mean For Your Business? - Ep. 296]( [Listen Now]( Upcoming Events Digital Marketing Job of the Day [Content Marketing Writer - Molecular Biology/Life Sciences]( Health Talent Pro,  San Jose, CA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â