SEJ Today: Google Launches Visual Guide To Search Elements

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, December 14, 2022 [Read the Article]( News, SEO [Google Launches Visual Guide To Search Elements]( By Matt G. Southern Google's new guide to search features visualizes and defines the various elements on a search results page. When you need help with SEO, it can be challenging to get the right answer if your question doesn't contain the correct terminology. For example, ask: "How do I customize the image that appears in search snippets?" That question could refer to three different things: a text result image, an image thumbnail, or a favicon. The person asking the question may not find the help they want when using such vague terms. [Keep Reading...]( Search Engine Journal [[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects]( By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. [Download SEJ Media Kit]( SEO [Is Code-To-Text Ratio A Google Ranking Factor?]( By Miranda Miller You probably already know that your website’s coding can impact your search engine rankings. You know that adding snippets for S.E.O., like a meta description, alt tags, and title tags, can significantly improve your visibility to search engines. But, you may not have considered how the volume of code versus the amount of text on that page can affect your ranking. Likewise, cluttered or disorganized code can be difficult for web crawlers to navigate when indexing. Clean, compact code is much easier for bots to traverse, and while this won’t have a massive effect on your rankings, it does factor in. [Read Now...]( Ask Me Anything About PPC [How To Understand If A PPC Test Is A Failure]( By Navah Hopkins Before initiating any digital marketing test, it’s really important to set success and fail measures. The most important foundational step is confirming what are absolute knowns (i.e. do you trust your conversion tracking, are your form-fills working, is your sales team solid, etc.). If these foundational items are not correctly set, it won’t matter how well the variables you’re testing perform. If you set out to test everything at once, you’ll struggle to have definitive conclusions on whether the variables had positive or negative impacts on campaigns. Finally, it’s important to note that all digital ad networks have different learning periods and rules of engagement to effectively communicate with the algorithm. For example, Google requires a minimum of five days, whereas Facebook (Meta Ads) requires meeting a conversion threshold. [Read Now...]( SEJ Ebook [12 Proven Tactics For Law Firm Content Marketing Success]( By Search Engine Journal Discover how your law firm can drive web traffic and generate leads in a hyper-competitive market, while adhering to industry regulations. [Download Your Copy]( Paid Media, PPC [If Time Is Money, This Free Google Ads Budget Script Is Priceless]( By Andrea Atzori Just like other Google Ads scripts we regularly use, this has helped our team to streamline processes and leverage on automation to free up time and resources so that our agency can focus on more strategic work and tasks. Hopefully the push for innovation and finding better ways to do what you do, will motivate you as much as it motivates us. Whilst gathering the data and presenting it was quite straight forward, ‘cleaning’ it to maintain a consistent formatting was a bit of a challenge since we were dealing with tens of thousands of rows. This is where macros came to the rescue. A few sets of instructions I recorded and modified using V.B. (visual basic is the language macros are built in) made the task not only possible, but also helped to complete it faster, and eliminate the risk of human error. [Read Now...]( News, PPC [Google Ads Makes It Easy To Switch To Data-Driven Attribution]( By Matt G. Southern Google is making it easy to switch to data-driven attribution for Google Ads campaigns, and letting advertisers see how it will impact campaigns before switching. [Read Now...]( SEJ Ebook [Download the Content Marketing for Law Firms ebook today.]( By Search Engine Journal Discover how your law firm can drive web traffic and generate leads in a hyper-competitive market, while adhering to industry regulations. [Download Your Copy]( SEO [5 Great Value Proposition Examples & Why They Work]( By Natalie Hoben A value proposition is a simplistic statement that tells an audience why they should buy your product or service. Simplicity though, is sometimes overlooked by brands when trying to develop this proposition... instead they overcomplicate it. The best ones, however, directly communicate the benefits and the value-add to their audience in a succinct manner. An effective value proposition directly communicates with your customers and tells them, simplistically, why your company, service, or product stands out amongst competitors and why it will be the best solution to solve their problem. [Read Now...]( Digital Marketing, Digital Strategy [What Is Online Reputation Management (ORM)?]( By Rachel Vandernick If your business is hit by a negative review or unfavorable media attention, it can feel like the end of the road. But turning around perceptions of your brand is possible, especially when you have safeguards to limit the damage and deal with problems before they occur. Managing your brand’s reputation online isn’t a once-and-done process, but investing in it as soon as possible can save you plenty of future headaches. Online reputation management is one of the best ways to stay on top of this and ensure that, whatever is being said, accurately reflects the company image you’re looking to build and maintain. A strategic O.R.M. program can make a significant difference when it comes to attracting new customers, and retaining existing ones, to your business. Make a good impression and take back control of your brand’s story online. [Read Now...]( Local Search, Mobile SEO [How Can Voice Search Benefit Your SEO?]( By Kristopher Jones Voice search presents S.E.O. opportunities for businesses. Here's why now is the time to consider integrating voice search into your strategy. Since S.E.O. is all about establishing your business as a trustworthy authority in your particular market niche, then showing up in someone’s voice search should definitely be a goal of yours if you’re looking to grow through S.E.O.! There are elements you have to understand about voice search, and about optimizing for it, before you can start putting it to use for your S.E.O. strategy. But if you laser-focus on your choice of keywords, their intent, and your perfect user persona, you give your business the best chance to showcase itself through a booming organic search technology. [Read Now...]( [image]( Ebook [SEO Trends 2023]( [Download Now...]( Upcoming Events December 14 at 2 pm ET Expert SEO & Google Algorithm Predictions For 2023 Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Head of Marketing]( RapDev.io,  Boston, MA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â