Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, December 12, 2022 [Read the Article]( News, SEO [ChatGPT For Content and SEO?]( By Roger Montti ChatGPT is an artificial intelligence chatbot that can take directions and accomplish tasks like writing essays. There are numerous issues to understand before making a decision on how to use it for content and SEO. The quality of ChatGPT content is astounding, so the idea of using it for SEO purposes should be addressed. Let's explore. In a nutshell, ChatGPT is a type of machine learning called a Large Learning Model. A large learning model is an artificial intelligence that is trained on vast amounts of data that can predict what the next word in a sentence is. [Keep Reading...]( Search Engine Journal [[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects]( By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. [Download SEJ Media Kit]( Local Search, SEO [12 Proven Local SEO Tips To Dominate The SERPs And Map Pack]( By Winston Burton In order to attract new customers, you need to make sure you're in front of local searchers who are looking for your products or services. If you're not optimized for local search, you're missing out on a tremendous opportunity to reach potential customers in your area and drive incremental revenue, traffic, and sales. Using a platform makes it much easier to manage all your listings. That includes getting your name, address, and phone number (N.A.P.) consistently and accurately listed across hundreds of local search engines and directories while also removing duplicate listings. [Read Now...]( Digital Strategy, SEO [SEO During A Recession (Does It Still Work?)]( By Tony Wright Itâs integrated: S.E.O. fits in with your Facebook, Snapchat, or any other to help your business show up in search results. This creates an inbound marketing funnel just by taking an optimal approach to things youâre probably already doing. Whether you are a freelancer, an agency, or an in-house S.E.O., there are things you need to do to prepare your decision-makers for an economic downturn. If you skip this, thereâs a good chance youâll get cut with the rest of the marketing budget. [Read Now...]( SEJ Ebook [12 Proven Tactics For Law Firm Content Marketing Success]( By Search Engine Journal Discover how your law firm can drive web traffic and generate leads in a hyper-competitive market, while adhering to industry regulations. [Download Your Copy]( Digital Strategy, SEO [Email Marketing For Small Businesses: A Guide To Getting Started]( By Brian Frederick When it comes to reaching new audiences, heating up cold leads, or staying top of mind with existing customers, thereâs nothing quite like email marketing â and not just because itâs cost-effective. The main reason you need to be using email campaigns is that theyâre extremely effective. The average open rate for marketing emails in 2021 was a whopping 21.5% â a growth of 3.5% in just one year. That makes it by far one of the most effective ways to advertise. While price and effectiveness are two key selling points for running email marketing campaigns, one that tends to appeal to busy small business owners is that itâs something you can do yourself. You donât have to outsource your email campaigns to an agency or hire someone in-house. With a little elbow grease and the information you gain here, youâll be able to create and launch your own effective campaign in no time. [Read Now...]( SEO [Crawl Errors And Crawl Budget: Are They Ranking Factors?]( By Kayle Larkin Crawling is the first step on any pageâs journey to a results page. Search engines have to discover your page before evaluating it and deciding where to place it in the results. Crawling the web is a resource-intensive process. Search engines like Google draw from hundreds of billions of webpages, videos, images, products, documents, books, etc., to deliver query results. Smaller sites are not likely to be affected. When you hit over a few thousand U.R.Ls., it becomes essential to help Googlebot discover and prioritize the content to crawl and when and how much of the server resources to allocate. [Read Now...]( SEJ Ebook [Download the Content Marketing for Law Firms ebook today.]( By Search Engine Journal Discover how your law firm can drive web traffic and generate leads in a hyper-competitive market, while adhering to industry regulations. [Download Your Copy]( Facebook, Social Media [8 Facebook Marketing Tips To Revitalize A Boring Page]( By Chelsea Alves Following the aforementioned Facebook marketing tips is a good place to start. To keep up with Facebook's evolving functionality, do a quick audit every quarter to see what's new and available to you. This ensures your business is taking full advantage of your Facebook Page's capabilities and staying one step ahead of your competition. The good news is, starting from scratch is the most challenging part of getting your Facebook Page off the ground. Since you've already done this, revitalizing your page is the easy part. And we're here to help streamline the process even further. In this deep dive guide, we'll succinctly outline what it takes to transform your Facebook Page from vapid to vivacious with the following eight Facebook marketing tips. [Read Now...]( CMS Software, WordPress [WordPress & Full Site Editing: How To Create A Child Theme & Block Theme]( By Julia Taylor When setting up a WordPress theme, it is important to create a child theme, especially if any custom changes to the code will be made. This way, when the theme is updated, any custom changes to the code will not be overwritten. With Full Site Editing and the Create Block Theme plugin, creating your own theme and style variations is easier than ever before. Using the plugin instead of manually enqueuing files and changing code makes child theme creation and adding new fonts a simple process. Patterns, style variations, and reusable blocks when used with the plugin are great simple ways to create your own custom theme that you can export and use again. [Read Now...]( Facebook, News [Facebook Enables New Ways To Make Money & Faster Payouts]( By Matt G. Southern Meta is rolling out new ways to make money on Facebook, along with an update that allows creators to get paid faster. [Read Now...]( [image]( Ebook [Content Marketing For Finance]( [Download Now...]( Upcoming Events December 14 at 2 pm ET Expert SEO & Google Algorithm Predictions For 2023 Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Marketing Assistant]( Skyline solutions,  Charlotte, NC, USA, Salary: $40K/year-$95K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](.
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