SEJ Today: Google’s Top Global & Local Search Trends Of 2022

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, December 9, 2022 [Read the Article]( News, SEO [Google’s Top Global & Local Search Trends Of 2022]( By Matt G. Southern Google’s annual report of top search trends is available, including all new categories not seen in previous years. Google publishes data on the top trending searches every year, which is attractive on its own, but you may ask, “What can I do with this information?” In addition to satisfying general curiosity, Google’s annual recap of the year’s top trending searches offers dozens of ideas for content publishers. Each year I like to zero in on the categories that are most relevant from an SEO perspective, such as the “how to” and “near me” queries that offer insight into what searchers need help with. I believe that information is more actionable for marketers than knowing Johnny Depp is the top trending person in Google in 2022, for example. [Keep Reading...]( Sponsored [Are Your Marketing Dollars Making Your Phone Ring?]( By CallRail With CallRail you don't have to guess which marketing is driving calls. Try CallRail free for 14 days to start attributing calls to your campaigns today! [Try CallRail Free]( SEO [Crawl Errors And Crawl Budget: Are They Ranking Factors?]( By Kayle Larkin Crawling is the first step on any page’s journey to a results page. Search engines have to discover your page before evaluating it and deciding where to place it in the results. Crawling the web is a resource-intensive process. Search engines like Google draw from hundreds of billions of webpages, videos, images, products, documents, books, etc., to deliver query results. Smaller sites are not likely to be affected. When you hit over a few thousand U.R.Ls., it becomes essential to help Googlebot discover and prioritize the content to crawl and when and how much of the server resources to allocate. [Read Now...]( Facebook, Social Media [8 Facebook Marketing Tips To Revitalize A Boring Page]( By Chelsea Alves Following the aforementioned Facebook marketing tips is a good place to start. To keep up with Facebook's evolving functionality, do a quick audit every quarter to see what's new and available to you. This ensures your business is taking full advantage of your Facebook Page's capabilities and staying one step ahead of your competition. The good news is, starting from scratch is the most challenging part of getting your Facebook Page off the ground. Since you've already done this, revitalizing your page is the easy part. And we're here to help streamline the process even further. In this deep dive guide, we'll succinctly outline what it takes to transform your Facebook Page from vapid to vivacious with the following eight Facebook marketing tips. [Read Now...]( SEJ Webinar [Expert SEO & Google Algorithm Predictions For 2023]( By Search Engine Journal We recap the biggest SEO insights from this year, share expert predictions based on 2022’s updates, and uncover what next year may hold for your SEO strategy. When's the webinar? Wednesday, December 14th at 2 PM ET. [Save My Seat]( CMS Software, WordPress [WordPress & Full Site Editing: How To Create A Child Theme & Block Theme]( By Julia Taylor When setting up a WordPress theme, it is important to create a child theme, especially if any custom changes to the code will be made. This way, when the theme is updated, any custom changes to the code will not be overwritten. With Full Site Editing and the Create Block Theme plugin, creating your own theme and style variations is easier than ever before. Using the plugin instead of manually enqueuing files and changing code makes child theme creation and adding new fonts a simple process. Patterns, style variations, and reusable blocks when used with the plugin are great simple ways to create your own custom theme that you can export and use again. [Read Now...]( Facebook, News [Facebook Enables New Ways To Make Money & Faster Payouts]( By Matt G. Southern Meta is rolling out new ways to make money on Facebook, along with an update that allows creators to get paid faster. [Read Now...]( Sponsored [How Google’s Helpful Content Update Affected News SEO In 12 Different Countries]( By Trisolute News Dashboard Learn exactly how Google's Helpful Content Update impacted news SEO and news publishers in 12 different countries around the world. [Read More]( Instagram, Social Strategy [How To Get More Followers On Instagram: 22 Tips To Try]( By Shelley Walsh Instagram has become the go-to social media network for sharing photos and videos. The photo-based social networking site boasts more than 2 billion active users today. As a result, having numerous followers helps boost exposure and visibility for businesses looking to reach their target audience. We usually focus on ideas, delivery, and optimization when we create great content. It should be no different when we share photos and videos on a business or brand's Instagram account. [Read Now...]( Careers, SEO [The Freelance SEO Professional’s Journey, How To Get Started In SEO [Survey Results]]( By Matt G. Southern If you’re not an industry veteran with an established portfolio, finding full-time work in an in-house role or agency position can be challenging. In a field without official training programs or apprenticeships, freelancing is a path toward building the experience employers are looking for. With that said, freelancing isn’t exclusively an early-stage career type of gig. As our data in the next section shows, freelancers tend to earn a higher-than-average salary, which makes it a viable option to pursue long-term. Being an S.E.O. freelancer isn’t a lifetime commitment. While some flourish in it, contractor life isn’t for everyone. The idea of finding your own clients, generating your own salary, and doing the work of multiple people is understandably intimidating. That doesn’t mean it’s not worth putting in the effort. S.E.O. freelancers with even a year or two of experience are uniquely qualified to transition into full-time employment. [Read Now...]( SEO, SEO Strategy [Feature Page SEO For SaaS: Non-Branded Keywords For Organic Traffic]( By Helene Jelenc It doesn’t have to be difficult. One of my favorite ways to do this is simply to ask my clients about their product, noting specific phrases and the language they use, and also ask about how their clients are using the product or specific feedback around that feature. Interviewing your client or target audience is the single best way to connect through a shared language and perspective. So while well-known brands are able to drop a feature page and not consider optimizing it for S.E.O., we commoners have to get creative to bring in more qualified leads. We have gone through the process of identifying potential feature pages for non-branded keyword optimization and dug into the research to see what it takes to hit number one. This is a solid framework to go out there and put this strategy into action. [Read Now...]( [podcast]( [The State of SEO With SEJ’s Ben Steele - Ep. 293]( [Listen Now]( Upcoming Events December 14 at 2 pm ET Expert SEO & Google Algorithm Predictions For 2023 Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Director, Marketing]( Combs Enterprises,  West Hollywood, CA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â