SEJ Today: The Freelance SEO Professional’s Journey, How To Get Started In SEO [Survey Results]

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Thursday, December 8, 2022 [Read the Article]( Careers, SEO [The Freelance SEO Professional’s Journey, How To Get Started In SEO [Survey Results]]( By Matt G. Southern SEO is a field that’s ripe with opportunities to build fulfilling careers, though there’s no clearly defined path to getting started. There aren’t necessarily any degrees required to work in SEO. This leaves many aspiring practitioners left to wonder how they can prove they’re qualified for the job. You’ll probably get ten different answers if you ask ten SEO pros how they got their first job. One or more of those answers is likely to revolve around freelancing. Working as an independent contractor is how a meaningful percentage of people get their start in SEO. Some use freelancing as a stepping stone to an in-house or agency position, while others build their whole career around it. According to data in our State of SEO in 2022, practitioners can find significant success doing freelance work. Close to 45% of freelance and contract respondents reported earning $75,000 to $149,000. [Keep Reading...]( Sponsored [Are Your Marketing Dollars Making Your Phone Ring?]( By CallRail With CallRail you don't have to guess which marketing is driving calls. Try CallRail free for 14 days to start attributing calls to your campaigns today! [Try CallRail Free]( Instagram, Social Strategy [How To Get More Followers On Instagram: 22 Tips To Try]( By Shelley Walsh Instagram has become the go-to social media network for sharing photos and videos. The photo-based social networking site boasts more than 2 billion active users today. As a result, having numerous followers helps boost exposure and visibility for businesses looking to reach their target audience. We usually focus on ideas, delivery, and optimization when we create great content. It should be no different when we share photos and videos on a business or brand's Instagram account. [Read Now...]( SEO, SEO Strategy [Feature Page SEO For SaaS: Non-Branded Keywords For Organic Traffic]( By Helene Jelenc It doesn’t have to be difficult. One of my favorite ways to do this is simply to ask my clients about their product, noting specific phrases and the language they use, and also ask about how their clients are using the product or specific feedback around that feature. Interviewing your client or target audience is the single best way to connect through a shared language and perspective. So while well-known brands are able to drop a feature page and not consider optimizing it for S.E.O., we commoners have to get creative to bring in more qualified leads. We have gone through the process of identifying potential feature pages for non-branded keyword optimization and dug into the research to see what it takes to hit number one. This is a solid framework to go out there and put this strategy into action. [Read Now...]( Sponsored [[Free Guide] Upgrade Your Content Analytics]( By Acrolinx Discover the metrics that matter most for successful marketing. [Download Now]( SEO [Are Breadcrumbs A Google Ranking Factor?]( By Kayle Larkin Google defines “breadcrumbs” as navigation that indicates the page’s position in the site hierarchy. When you hear the term “breadcrumbs,” Hansel and Gretel might come to mind. In the old fairy tale, the main characters leave behind a trail of breadcrumbs to avoid getting lost in the forest. Similarly, breadcrumbs are helpful for users as they drill down into your site hierarchy. A website can display a “breadcrumb” trail of internal site navigation so that a user can easily find their way back through the website's structure. [Read Now...]( Content, SEO [17 Types Of Content Marketing You Can Use]( By Brian Frederick Since 1994, when Justin Hall created the very first weblog, or blog, as it would come to be known, blogging has been a cornerstone of successful content marketing. A great way to regularly add new content to your website, blogs are a versatile, low-cost, and often evergreen way to boost organic traffic. Some people are visual learners and like videos and infographics. Others prefer to be taught new information and retain information from webinars best. And yet, others prefer downloadable texts they can peruse on their own time. If you’re only creating one type of content, you’re not reaching as many targets as you could be with a more varied approach. [Read Now...]( SEJ Webinar [8 Google Updates & What They Mean for SEO in 2023]( By Search Engine Journal We recap the biggest SEO insights from this year, share expert predictions based on 2022’s updates, and uncover what next year may hold for your SEO strategy. When's the webinar? Wednesday, December 14th at 2 PM ET. [Save My Seat]( Digital Trends, Ecommerce [Customer Retention Strategies Ecommerce Companies Should Apply In 2023]( By Jake Rheude As you build your ecommerce brand, your initial focus must be customer acquisition. However, too many online retailers continue to spend most of their time and energy on attracting new shoppers and neglect customer retention as their businesses grow. But building a loyal customer base is essential to creating a successful ecommerce company. In addition to the savings in customer acquisition costs, repeat buyers will likely make larger purchases and act as unofficial brand ambassadors, recommending your company to others. A customer relationship management (C.R.M.) platform like Salesforce Commerce Cloud or Zoho Commerce offers tools to enhance customer retention. Leverage the data you have on your customers to deliver relevant messages that will drive repeat sales. That inside knowledge gives you a huge leg up on the competition, so make the most of that advantage. [Read Now...]( Facebook, News [Meta Would Rather Remove News Than Pay Publishers]( By Matt G. Southern Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers. [Read Now...]( News, SEO [New Google Feature May Help You Find More Relevant Results]( By Matt G. Southern Google is rolling out a new feature in search results that may help people find more relevant content. [Read Now...]( [image]( Ebook [Content Marketing For Finance]( [Download Now...]( Upcoming Events December 14 at 2 pm ET Expert SEO & Google Algorithm Predictions For 2023 Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Marketing Manager]( EMD Sales,  Baltimore, MD, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â