SEJ Today: New Google Feature and Dec's Helpful Content Update Rolling Out Now

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, December 7, 2022 [Read the Article]( News, SEO [Google Rolls Out December 2022 Helpful Content Update]( By Matt G. Southern Google confirms another helpful content update is starting to roll out across search results. It began on December 5 and will take up to two weeks to complete. In an announcement on Twitter, Google states: "The Dec. 2022 helpful content update was released Dec. 5, starting to become more visible today & will take about two weeks to fully roll out. It improves our classifier & works across content globally in all languages. Our help page explains more." The December 2022 helpful content update improves on the helpful content system Google introduced in August. According to Google's new terminology, a ranking "system" refers to an augmentation of Google's algorithm that's constantly running in the background. An algorithm "update" relates to improvements to ranking systems. [Keep Reading...]( Sponsored [Are Your Marketing Dollars Making Your Phone Ring?]( By CallRail With CallRail you don't have to guess which marketing is driving calls. Try CallRail free for 14 days to start attributing calls to your campaigns today! [Try CallRail Free]( SEO [Are Breadcrumbs A Google Ranking Factor?]( By Kayle Larkin Google defines “breadcrumbs” as navigation that indicates the page’s position in the site hierarchy. When you hear the term “breadcrumbs,” Hansel and Gretel might come to mind. In the old fairy tale, the main characters leave behind a trail of breadcrumbs to avoid getting lost in the forest. Similarly, breadcrumbs are helpful for users as they drill down into your site hierarchy. A website can display a “breadcrumb” trail of internal site navigation so that a user can easily find their way back through the website's structure. [Read Now...]( Content, SEO [17 Types Of Content Marketing You Can Use]( By Brian Frederick Since 1994, when Justin Hall created the very first weblog, or blog, as it would come to be known, blogging has been a cornerstone of successful content marketing. A great way to regularly add new content to your website, blogs are a versatile, low-cost, and often evergreen way to boost organic traffic. Some people are visual learners and like videos and infographics. Others prefer to be taught new information and retain information from webinars best. And yet, others prefer downloadable texts they can peruse on their own time. If you’re only creating one type of content, you’re not reaching as many targets as you could be with a more varied approach. [Read Now...]( SEJ Webinar [Expert SEO & Google Algorithm Predictions For 2023]( By Search Engine Journal We recap the biggest SEO insights from this year, share expert predictions based on 2022’s updates, and uncover what next year may hold for your SEO strategy. When's the webinar? Wednesday, December 14th at 2 PM ET. [Save My Seat]( Digital Trends, Ecommerce [Customer Retention Strategies Ecommerce Companies Should Apply In 2023]( By Jake Rheude As you build your ecommerce brand, your initial focus must be customer acquisition. However, too many online retailers continue to spend most of their time and energy on attracting new shoppers and neglect customer retention as their businesses grow. But building a loyal customer base is essential to creating a successful ecommerce company. In addition to the savings in customer acquisition costs, repeat buyers will likely make larger purchases and act as unofficial brand ambassadors, recommending your company to others. A customer relationship management (C.R.M.) platform like Salesforce Commerce Cloud or Zoho Commerce offers tools to enhance customer retention. Leverage the data you have on your customers to deliver relevant messages that will drive repeat sales. That inside knowledge gives you a huge leg up on the competition, so make the most of that advantage. [Read Now...]( Facebook, News [Meta Would Rather Remove News Than Pay Publishers]( By Matt G. Southern Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers. [Read Now...]( Sponsored [15 Ecommerce SEO Experts Reveal Their Top Insights For A Successful 2023]( By SEOmonitor Get the ecommerce SEO insights you need to inform your strategy next year from 15 digital growth and SEO experts. [Read More]( News, SEO [New Google Feature May Help You Find More Relevant Results]( By Matt G. Southern Google is rolling out a new feature in search results that may help people find more relevant content. [Read Now...]( News, PPC [Google Ads Conversion Lift Tutorial For Advertisers]( By Brooke Osmundson Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video. [Read Now...]( LinkedIn, News [New LinkedIn Analytics: More Insight Into Followers & Top Posts]( By Matt G. Southern LinkedIn is rolling out new analytics data for users with more insight into their followers and top performing posts. [Read Now...]( [image]( Ebook [Content Marketing For Finance]( [Download Now...]( Upcoming Events December 14 at 2 pm ET Expert SEO & Google Algorithm Predictions For 2023 Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Senior Director of Marketing]( Alamar Biosciences, Inc.,  Fremont, CA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â