SEJ Today: WordPress Hit With Multiple Vulnerabilities In Versions Prior To 6.0.3

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, December 5, 2022 [Read the Article]( News, Security, WordPress [WordPress Hit With Multiple Vulnerabilities In Versions Prior To 6.0.3]( By Roger Montti WordPress published a security release to address multiple vulnerabilities discovered in versions of WordPress prior to 6.0.3. WordPress also updated all versions since WordPress 3.7. The U.S. Government National Vulnerability Database published warnings of multiple vulnerabilities affecting WordPress. There are multiple kinds of vulnerabilities affecting WordPress, including a type known as a Cross Site Scripting, often referred to as XSS. A cross site scripting vulnerability typically arises when a web application like WordPress doesn't properly check (sanitize) what is input into a form or uploaded through an upload input. An attacker can send a malicious script to a user who visits the site which then executes the malicious script, thereupon providing sensitive information or cookies containing user credentials to the attacker. [Keep Reading...]( Sponsored [Are Your Marketing Dollars Making Your Phone Ring?]( By CallRail With CallRail you don't have to guess which marketing is driving calls. Try CallRail free for 14 days to start attributing calls to your campaigns today! [Try CallRail Free]( Digital Trends, News [Mozilla Acquires Pulse, A Hybrid-Workplace Collaboration Company]( By Roger Montti Mozilla, publishers of Firefox, acquired the team behind AI-based workplace collaboration product Pulse, announcing that they will work on Mozilla's growing portfolio of products. [Read Now...]( Marketing Analytics, PPC [The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker Studio Template)]( By Amy Hebdon Google Data Studio changed how it handles blended data, then changed its name altogether (Hello, Looker Studio!). What hasn't changed is that we still can't add goals and targets to the Google Ads platform, so we still need separate dashboards to track pacing and progress. In this tutorial, we'll cover how to access and use the pacing dashboard, what's new, and how to get the most out of it. Then, we'll take a broader look at what a great pacing dashboard must have to help you in your career. [Read Now...]( SEJ Webinar [[Webinar] Expert SEO & Google Algorithm Predictions For 2023]( By Search Engine Journal Join Pat Reinhart, VP of Customer Success at Conductor, for an in-depth recap of this year’s biggest SEO insights, as well as expert predictions for what 2023 may hold. [Save My Seat]( Paid Media, PPC [Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns]( By Jonathan Befort Anything can go stale. And everything eventually does. That includes your evergreen Google Ads Search campaigns. But the good news is that, unlike cereal and chips, there are things that you can do to freshen up all those evergreen Google Ads campaigns. The industry is constantly changing so our campaigns should be too. As a significant player in providing clicks, conversions and sales, evergreen P.P.C. campaigns will always be worth your while. Take the time to apply some of these tactics and breathe new life into your evergreen Google Ads campaigns. [Read Now...]( CMS Software, Ecommerce [6 Checkout Page Examples And How To Optimize Them]( By Anamarija Igrec Not everyone who visits your store will buy, but you can reduce the cart abandonment rate by making your checkout process as seamless as possible (although the ecommerce platform you use can impact how easy this is). We have put together these six checkout page examples, highlighting their good and bad points. Next, we'll discuss how you can improve your customers' checkout experience and ultimately increase your revenue and conversion rate. Don't let these checkout examples be the only source of inspiration when it comes to optimizing your checkout page. Follow the tips in this article to design an effective and secure shopping cart or checkout page for your online store. [Read Now...]( SEJ Webinar [Expert SEO & Google Algorithm Predictions For 2023]( By Search Engine Journal Join Pat Reinhart, VP of Customer Success at Conductor, for an in-depth recap of this year’s biggest SEO insights, as well as expert predictions for what 2023 may hold. [Save My Seat]( News, Security [Rackspace Hosted Exchange Outage Due to Security Incident]( By Roger Montti Rackspace hosted Exchange suffered a catastrophic outage beginning December 2, 2022 and is still ongoing as of 12:37 AM December 4th. Initially described as connectivity and login issues, the guidance was eventually updated to announce that they were dealing with a security incident. [Read Now...]( SEO [Is IP Address A Google Ranking Factor?]( By Kristi Hines Articles on the internet from reputable marketing sites claim that Google has over 200 "known" ranking factors. These lists often include statements about flagged IP addresses affecting rankings or higher-value links because they are from separate C-class I.P. addresses. Ultimately, Google decided if they took action on an I.P. address or Class C subnet, the spammers would just move to another I.P. address. Therefore, it wouldn't be the most efficient way to tackle the issue. Cutts did note a specific exception, where an I.P. address had 26,000 spam sites and one non-spammy site that invited more scrutiny but reiterated that this was an exceptional outlier. [Read Now...]( Content, Vertical SEO [How To Achieve 7-Figures With Your Law Firm Marketing Website]( By Alex Valencia Whether it’s Google P.P.C. ads, Facebook Ads, or social media, these channels often only yield temporary wins. Once you pull the investment, your results go away entirely. Your website, on the other hand, can be a 24/7 selling tool for your law firm practice. It can effectively become your greatest asset, getting leads and cases while you sleep. In this guide, we’ll talk about how to turn your website into the ultimate marketing tool for your law firm practice and generate 7-figures in revenue for your business. The key to achieving seven figures with your law firm website is content. Content allows you to target your ideal clients, attract your preferred cases, engage your audience, and so much more. A well-thought-out content strategy will empower your website to achieve more for your business than any other marketing channel could! 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