SEJ Today: Faster SEO Data Analysis: Transition from Excel to Python

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, December 2, 2022 [Read the Article]( SEO, Web Dev SEO [Transitioning From Excel To Python: Essential Functions For SEO Data Analysis]( By Will Nye Learning to code, whether with Python, JavaScript, or another programming language, has a whole host of benefits, including the ability to work with larger datasets and automate repetitive tasks. But despite the benefits, many SEO professionals are yet to make the transition – and I completely understand why! It isn’t an essential skill for SEO, and we’re all busy people. If you’re pressed for time, and you already know how to accomplish a task within Excel or Google Sheets, then changing tack can feel like reinventing the wheel. When I first started coding, I initially only used Python for tasks that I couldn’t accomplish in Excel – and it’s taken several years to get to the point where it’s my defacto choice for data processing. Looking back, I’m incredibly glad that I persisted, but at times it was a frustrating experience, with many an hour spent scanning threads on Stack Overflow. [Keep Reading...]( Sponsored [The Fastest Way to Check Your Core Web Vitals]( By SEMRUSH Optimizing for user experience not only means your audience enjoys interacting with you more, but it means staying visible on Google, too. [Try It Free]( SEO [Is IP Address A Google Ranking Factor?]( By Kristi Hines Articles on the internet from reputable marketing sites claim that Google has over 200 "known" ranking factors. These lists often include statements about flagged IP addresses affecting rankings or higher-value links because they are from separate C-class I.P. addresses. Ultimately, Google decided if they took action on an I.P. address or Class C subnet, the spammers would just move to another I.P. address. Therefore, it wouldn't be the most efficient way to tackle the issue. Cutts did note a specific exception, where an I.P. address had 26,000 spam sites and one non-spammy site that invited more scrutiny but reiterated that this was an exceptional outlier. [Read Now...]( Content, Vertical SEO [How To Achieve 7-Figures With Your Law Firm Marketing Website]( By Alex Valencia Whether it’s Google P.P.C. ads, Facebook Ads, or social media, these channels often only yield temporary wins. Once you pull the investment, your results go away entirely. Your website, on the other hand, can be a 24/7 selling tool for your law firm practice. It can effectively become your greatest asset, getting leads and cases while you sleep. In this guide, we’ll talk about how to turn your website into the ultimate marketing tool for your law firm practice and generate 7-figures in revenue for your business. The key to achieving seven figures with your law firm website is content. Content allows you to target your ideal clients, attract your preferred cases, engage your audience, and so much more. A well-thought-out content strategy will empower your website to achieve more for your business than any other marketing channel could! [Read Now...]( News, Twitter [Twitter Now Puts Recommended Tweets In Everyone’s Feeds]( By Matt G. Southern Twitter is expanding recommended tweets to all users, including people who managed to avoid them until now. [Read Now...]( LinkedIn, News [LinkedIn’s New Focused Inbox Surfaces More Relevant Messages]( By Matt G. Southern LinkedIn is upgrading its messaging experience with a new 'Focused Inbox,' which aims to cut down on spam and surface more relevant messages. [Read Now...]( News, PPC [Google Updates Display & Video 360 Account Level Suspension Policies]( By Brooke Osmundson Google is introducing a new ad and account policy and suspension page specifically for Display and Video 360 users. Read on to explore the updates. [Read Now...]( Facebook, SEO [6 Ways To Engage Your Organic Search Traffic On Social Media]( By Gary Henderson It can feel like it takes forever to build an online audience of people who actually want to read what you post, engage in your content, and actually buy the products and services you offer – especially when trying to grow organically. Organic growth can sometimes take months or even years to reach a profitable point. The crazy thing is most creators and business owners are still waiting on Google to hopefully bring another person to their website or page. [Read Now...]( Content Marketing, Vertical SEO [8 Creative Real Estate Marketing Ideas And Examples]( By Atul Jindal In this situation, you need solid real estate marketing strategies in place to lead generation and help your business build its client base and survive in a cut-throat niche. It's worth remembering, high-quality lead generation begins with effective marketing. So, In this article, we will discuss 8 practical real estate marketing strategies along with examples to help you generate more leads and foster sustainable business growth. Any business that wishes to thrive in this era cannot stand to ignore content marketing. As a real estate business, you can create a variety of content to fuel your content marketing efforts that could align with real estate marketing videos as well. Start with creating a blog section on your website. Find out what your prospects are struggling with and create content addressing their problems and offering solutions. [Read Now...]( [podcast]( [The State of SEO With SEJ’s Ben Steele - Ep. 293]( [Listen Now]( Upcoming Events December 14 at 2 pm ET Expert SEO & Google Algorithm Predictions For 2023 Topic: SEO | Sponsor: Conductor [Register Now](