SEJ Today: Google on Links Having Less Impact and Splitting Long Articles

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Thursday, December 1, 2022 [Read the Article]( News, SEO [Google: Links Have Less Impact Today Than In The Past]( By Roger Montti In a Google SEO office hours video, a Googler answered a question about backlinks and rankings and offered the interesting fact that backlinks have less impact as a ranking signal than it used to in the past. Links and anchor text signals made Google a better search engine than the competition when it was first introduced. SEO used to primarily be about optimizing titles, headings, and content with keywords. After Google became important it was realized that links were the key to better rankings. Whole industries rose to service the need for links, such as web directories and link selling brokers. [Keep Reading...]( Sponsored [The Fastest Way to Check Your Core Web Vitals]( By SEMRUSH Optimizing for user experience not only means your audience enjoys interacting with you more, but it means staying visible on Google, too. [Try It Free]( Facebook, SEO [6 Ways To Engage Your Organic Search Traffic On Social Media]( By Gary Henderson It can feel like it takes forever to build an online audience of people who actually want to read what you post, engage in your content, and actually buy the products and services you offer – especially when trying to grow organically. Organic growth can sometimes take months or even years to reach a profitable point. The crazy thing is most creators and business owners are still waiting on Google to hopefully bring another person to their website or page. [Read Now...]( Content Marketing, Vertical SEO [8 Creative Real Estate Marketing Ideas And Examples]( By Atul Jindal In this situation, you need solid real estate marketing strategies in place to lead generation and help your business build its client base and survive in a cut-throat niche. It's worth remembering, high-quality lead generation begins with effective marketing. So, In this article, we will discuss 8 practical real estate marketing strategies along with examples to help you generate more leads and foster sustainable business growth. Any business that wishes to thrive in this era cannot stand to ignore content marketing. As a real estate business, you can create a variety of content to fuel your content marketing efforts that could align with real estate marketing videos as well. Start with creating a blog section on your website. Find out what your prospects are struggling with and create content addressing their problems and offering solutions. 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[Read Now...]( Content, Content Creation, Content Marketing, Content Strategy, News, SEO, Vertical SEO [Finance Marketing: How To Form A Successful Content Strategy]( By Shannon Phelps Our new ebook, Content Marketing For Finance, walks you through how you can develop a content strategy that respects the rigorous demands of the financial space while truly connecting with your target audience. Within the realm of finance, sometimes traditional channels don’t perform as well as they do in other industries, typically in favor of more traditional types of doing business, like in-person meetings. Money is involved, after all. [Read Now...]( Sponsored [How To Combine SEO & PPC Keyword Strategies For More Effective ROI]( By SEOmonitor Learn a simple, 3-step marketing method for combining your SEO & PPC keyword data to get better organic & paid results & more effective ROI. [Read More]( News, SEO [Google Answers If Splitting A Long Article Could Result In Thin Content]( By Roger Montti In a Google Search Office Hours video, Googler Lizzi Sassman answered a question about thin content, clarifying a common misperception about what thin content really is. [Read Now...]( News, Tools [Google Adds 2 New Metrics To GA4 Reports]( By Matt G. Southern Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. [Read Now...]( News, SEO [Google: Disavowing Random Links Flagged By Tools Is A Waste Of Time]( By Roger Montti Google's John Mueller answered a question about using the link disavow tool and offered a tip about the best way to use it, specifically mentioning links flagged by tools. [Read Now...]( [image]( Ebook [Content Marketing For Finance]( [Download Now...]( Upcoming Events December 14 at 2 pm ET Expert SEO & Google Algorithm Predictions For 2023 Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Marketing and Communications Manager]( BridgePoint Associates,  Englewood Cliffs, NJ, USA, Salary: $75K/year-$85K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â