SEJ Today: What Does Chip-Making Demand Tell Us About Search Demand?

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, November 28, 2022 [Read the Article]( News, Paid Media Strategy [What Does Chip-Making Demand Tell Us About Search Demand?]( By Brooke Osmundson While so many elements of product demand have fluctuated since the pandemic in 2020, one of the more significant known issues has been mobile chip demand If you’re unsure of what that means, consider the automobile industry as an example. Most newer vehicles rely on chip technology. During the pandemic, there has been an unprecedented shortage of chips, leaving consumers waiting months - if not years - for their new vehicle. Now three years into the pandemic, chip-making demand has taken a sharp turn for the worse - and quickly. So, what does this sudden change in chip demand have to do with search demand? A lot. [Keep Reading...]( Sponsored [The Fastest Way to Check Your Core Web Vitals]( By SEMRUSH Optimizing for user experience not only means your audience enjoys interacting with you more, but it means staying visible on Google, too. [Try It Free]( Careers, SEO [SEO Salaries 2022: Industry Growth & Many New SEO Professionals]( By Roger Montti Years of experience is important for earning more, but the key word here is experience, not years. Learning skills is paramount for moving up the S.E.O. industry ladder. There are many resources available for helping people launch their careers in S.E.O. or to improve their current skills. S.E.O. salaries reported for 2022 reflects growth in S.E.O. as a profession. The survey responses indicate that more than half who filled out the survey are new to digital marketing. Growth in entry-level salary reporting reflects this influx of new professionals and development in the industry. [Read Now...]( Marketing Analytics, SEO [Google Tag Manager: A GA4 Beginners Guide]( By Kayle Larkin Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on getting started. I’m sharing an easy-to-follow beginners guide for setting up G.A.4. using Google Tag Manager to get you up and running. In it, we'll take a look at how Google Tag Manager works, followed by an easy five-step G.A.4. setup tutorial with pictures. Google Tag Manager (G.T.M.) is a free tag management solution that allows you to add and edit segments of code (tags) that collect and send data to Google Analytics. For example, “back in the day,” marketers would receive a segment of code from a third-party vendor – like Facebook Ads. [Read Now...]( SEJ Webinar [[Webinar] Is Social Media Search The New Google? Use It To Boost Organic Traffic]( By Search Engine Journal Discover how social media search and short-form video are revolutionizing SEO. Increase your brand’s organic discoverability and reach for 2023. Webinar begins Wednesday, November 30 at 2 pm ET. [Save My Seat]( Ask an SEO [Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Different From Google?]( By Tony Wright Google Search Console is the only tool of the three in question that measures how many pages are indexed vs. estimates the number of indexed pages. Is Google Search Console always wholly correct? No. But in almost every case, Google Search Console will give a more accurate representation of how many pages are actually indexed. So far, I haven’t seen an AI that is a substitute for a keen marketing mind armed with the knowledge of the ecosystem works. So before you run an analysis, understand the tool and what it is best used for. You'll be a better digital marketer if you understand what you are measuring and why. [Read Now...]( SEO, SEO Strategy [How To Improve SEO: Strategies To Try First]( By Claudia Higgins At the time of writing, current priorities include mobile-friendliness of your content and core web vitals, ensuring the indexability of your important content, and eliminating redirect chains. You should also ensure that you continue to monitor the technical health of your site over time so you can catch any issues before they have an impact on your search performance or user experience. Ideally, look for crawlers that can alert you to issues as they arise. Creating brand-new content for S.E.O. enables you to use your research on competitor content to tailor your page with all the structure and on-page elements needed to rank well. On the other hand, brand-new content can take longer to be discovered and establish itself in the results. Ensuring that it is well integrated into your site via internal links is vital, as is considering seasonality and interest trends, and ensuring new content is created in plenty of time. [Read Now...]( SEJ Webinar [5 Ways Social Media Impacts SEO]( By Search Engine Journal Discover how social media search and short-form video are revolutionizing SEO. Increase your brand’s organic discoverability and reach for 2023. Webinar begins Wednesday, November 30 at 2 pm ET. [Save My Seat]( SEO [Is Domain Name A Google Ranking Factor?]( By Miranda Miller Having an exact match domain used to be a big deal. In 2010, CarInsurance.com sold for $49.7 million: still the most expensive domain name purchase of all time. So clearly, someone valued domains with that keyword. It was (and sometimes still is) common for people in the S.E.O. industry to advocate for E.M.Ds. The claims around them usually being that they instantly generate credibility and generate a competitive edge. There is a lot of mixed information about domain names and their impact on rankings. There’s no question that domain names played a role in rankings at one point. In a 2011 Webmaster Hangout, Matt Cutts, a software engineer on Google’s Search Quality group, acknowledged the role E.M.Ds. played in the tech giant’s search algorithm. [Read Now...]( Content Marketing, SEO [7 Ways To Use Google Trends For SEO & Content Marketing]( By Roger Montti Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights. While Google Trends is accurate, it doesn't show the amount of traffic in actual numbers. It shows the numbers of queries made in relative percentages on a scale of zero to 100. Unlike Google Trends, paid S.E.O. tools provide traffic volume numbers for keywords. [Read Now...]( SEO Strategy [What Is Search Forecasting And Why Is It Important?]( By Rachel Vandernick Wide-scale algorithm updates, a new website design, changes in user behavior and search trends, or even another round of “unprecedented times” will all have drastic effects on what search results look like in reality. Those are almost impossible to plan for or predict the exact impact of. But issues aside, S.E.O. forecasting is still worth investing time into. You don’t have to be a data scientist to predict your search traffic. The goal of predicting your organic search traffic is to help you make more informed decisions about your ongoing S.E.O. strategy. Opportunities are out there, you just have to find them. You’ll always come up against obstacles with forecasting and it will never be 100% accurate, but with solid data to back you up, you’ll have a good benchmark to work from to build a strategically-sound search marketing plan. 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