SEJ Today: Is Domain Name A Google Ranking Factor?

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, November 25, 2022 [Read the Article]( SEO [Is Domain Name A Google Ranking Factor?]( By Miranda Miller Remember the early days of the internet? You could spend all day chatting with your friends on AOL messenger while you played solitaire on Yahoo games. And then your mom picked up the phone to make a call, and you were kicked off the web. Good times. In those days, if you were doing some shopping, there was a good chance you were doing it on a site with an exact match domain (EMD). For example, if you needed a dog collar, you’d probably end up on a site with an address like www.buydogcollars.com. In those primitive days of search engine optimization, it was common for companies to put their exact target keyword phrase right in their domain URL. Unfortunately (or maybe fortunately, depending on how you feel about EMDs), scammers and bad actors took advantage of this, snatched up many of these domains, and linked them to low-quality sites. [Keep Reading...]( Sponsored [Power Up Your Marketing With 40% Off Our Package]( By SEMRUSH We'll help you skyrocket your marketing ROI with the most popular Semrush plan. [Save up to $695!]( Content Marketing, SEO [7 Ways To Use Google Trends For SEO & Content Marketing]( By Roger Montti Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights. While Google Trends is accurate, it doesn't show the amount of traffic in actual numbers. It shows the numbers of queries made in relative percentages on a scale of zero to 100. Unlike Google Trends, paid S.E.O. tools provide traffic volume numbers for keywords. [Read Now...]( SEO Strategy [What Is Search Forecasting And Why Is It Important?]( By Rachel Vandernick Wide-scale algorithm updates, a new website design, changes in user behavior and search trends, or even another round of “unprecedented times” will all have drastic effects on what search results look like in reality. Those are almost impossible to plan for or predict the exact impact of. But issues aside, S.E.O. forecasting is still worth investing time into. You don’t have to be a data scientist to predict your search traffic. The goal of predicting your organic search traffic is to help you make more informed decisions about your ongoing S.E.O. strategy. Opportunities are out there, you just have to find them. You’ll always come up against obstacles with forecasting and it will never be 100% accurate, but with solid data to back you up, you’ll have a good benchmark to work from to build a strategically-sound search marketing plan. [Read Now...]( SEJ Webinar [[Webinar] Is Social Media Search The New Google? Use It To Boost Organic Traffic]( By Search Engine Journal Discover how social media search and short-form video are revolutionizing SEO. Increase your brand’s organic discoverability and reach for 2023. Webinar begins Wednesday, November 30 at 2 pm ET. [Save My Seat]( SEO, Technical SEO [Top 10 Essential Website Optimization Strategies]( By Chuck Price Google officially launched 24 years ago in 1998. A lot has changed since then, but one thing remains the same. If you simply focus on the basics, you can still be highly successful online. Of course, the basics in 2022 are much different from the basics in 1998. It’s easy to get overwhelmed and distracted. It has never been more important to be disciplined in one’s approach to S.E.O. [Read Now...]( Marketing Analytics, PPC [A Comprehensive Guide To Marketing Attribution Models]( By Kayle Larkin We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B.2.B. sector, the average customer is exposed to a brand 36 times before converting into a customer. With so many touchpoints, it is difficult to really pin down just how much a marketing channel or campaign influenced the decision to buy. Marketing attribution is the rule (or set of rules) that says how the credit for a conversion is distributed across a buyer’s journey. How much credit each touchpoint should get is one of the more complicated marketing topics, which is why so many different types of attribution models are used today. [Read Now...]( SEJ Webinar [5 Ways Social Media Impacts SEO]( By Search Engine Journal Discover how social media search and short-form video are revolutionizing SEO. Increase your brand’s organic discoverability and reach for 2023. Webinar begins Wednesday, November 30 at 2 pm ET. [Save My Seat]( Content Strategy, Digital Experience [Inspiring Content Personalization Examples For B2B]( By Sarah Cuellar Metadata is simply information about your data. Why is this important? Well, to personalize content, you need to connect your customers to the correct content, which means we need data about both customers and content. Once we collect customer data, we can use this information to create custom content. Begin by solidifying buyer personas and creating contact lists based on them. From there, you could easily create a segmented email campaign. Soon you’ll be on your way to cultivating better customer experiences. Once you begin to see the power of personalization in your content, you’ll never go back. [Read Now...]( News, PPC [Google Ads Account Managers Shouldn’t Contact Clients Directly]( By Matt G. Southern There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. [Read Now...]( News, Twitter [Elon Musk Hires Prolific Hacker George Hotz To Fix Twitter Search]( By Matt G. Southern Twitter CEO Elon Musk sets his sights on improving the website’s search functionality, enlisting the help of prolific hacker and long-time critic George Hotz. [Read Now...]( [podcast]( [The State of SEO With SEJ’s Ben Steele - Ep. 293]( [Listen Now]( Upcoming Events November 30 at 2 pm ET Is Social Media Search The New Google? How To Boost Organic Traffic In 2023 Topic: SEO | Sponsor: Conductor [Register Now]( December 14 at 2 pm ET Expert SEO & Google Algorithm Predictions For 2023 Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Director of Marketing]( Gpac,  Montevallo, AL, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â