SEJ Today: LinkedIn + GitHub Launch 40+ Free Courses

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, November 15, 2022 [Read the Article]( LinkedIn, News [LinkedIn + GitHub Launch 40+ Free Courses]( By Matt G. Southern LinkedIn is teaming up with GitHub to launch over 40 software development courses through LinkedIn Learning, all of which are free until March 2023. The courses combine educational videos from LinkedIn with GitHub Codespaces, and cover today’s most popular programming languages. GitHub Codespaces integration allows users to get hands-on experience in real-world software development environments. In an announcement, LinkedIn states: “… whether you are just starting out or an advanced developer, upskilling is critical. [Keep Reading...]( Sponsored [Top Freelancers for Every Business]( By Fiverr Fiverr gives your team the flexibility to expand in-house capabilities and execute every project by connecting with freelancers for every skill set you need. [Join Now]( Marketing Analytics, SEO [12 Reasons Your Website Can Have A High Bounce Rate]( By Amelia Willson As a refresher, Google refers to a “bounce” as “a single-page session on your site.” Bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site. This can even happen when a user idles on a page for more than 30 minutes. Engagement rate fixes some of the pitfalls that plagued bounce rate as a metric. For one, it includes sessions where a visitor converted or spent at least 10 seconds on the page, even if they did not visit any other pages – two types of sessions that were not factored in previously. [Read Now...]( News, SEO [Google Updates Review Snippet Structured Data]( By Roger Montti Google updated the review snippet structured data to standardize how numbers are written within the structured data code for reviews. [Read Now...]( Sponsored [Here's What Agencies are Saying About 2023]( By CallRail Download the free report on 2023 agency predictions. [Download Now]( SEO [SEO Tutorial For Beginners (7 Steps To Learn)]( By Ron Lieback For many companies, their website can be their largest brand asset, which is why it needs to display authority, trust, and expertise. Optimizing your website to meet customer needs and display these characteristics makes up the fundamental process of S.E.O. However, before we dive into the nitty-gritty of S.E.O., I always recommend my clients perform a deep analysis of their client and consumer relationship. Generally, many small businesses like to focus on long-tail keywords for more niche services because they have lower competition. You might also consider building separate pillar pages around seed keywords on your website to help them rank higher in search engines. For example, having a broad topic page related to Mobile S.E.O. won't rank as high as an evergreen post discussing Mobile S.E.O. Again, Search Engine Journal provides another great example of a pillar page using a seed keyword and supporting pages that discuss subtopics taken from long-tail keywords. [Read Now...]( PPC [Tips For Bidding On Holiday Season Trending Keywords]( By Andrea Atzori Whilst most platforms allow to lean on their AI and machine learning to cover all the different ways people might use to search, because of the limited data now available in the search query reports we suggest having a comprehensive list of keywords. This step is really important and will allow us to understand which search terms/queries work for us and the ones that do not, making it possible to optimize the campaign. As we said, at this point we are focusing on a detailed list of keywords that will include a variety of niche and long tail terms, containing also product models and qualifiers. With such (economic) uncertainty people might think twice before making a purchase. So being visible and interacting with your potential customers across multiple touch points is more important than ever, and solutions like Performance Max allow that in an easy and scalable way. The caveat is that keywords here are just one of the many audience signals we can add, so it is important to also ensure all other elements of your campaign are as strong as your keywords. [Read Now...]( Sponsored [10 Image SEO Tips To Make A Website Users Will Love]( By Brian Gareth Learn how to repair image-related SEO issues to easily give your website the competitive SEO advantage you need in 2023. [Read More]( News, TikTok [TikTok Offers New Resources & Ad Credits For Small Businesses]( By Matt G. Southern TikTok is launching several initiatives to support small businesses, including tips from successful creators and $100 in ad credits. [Read Now...]( News, Twitter [Experts Predict Twitter Outage & Advise Downloading Your Data]( By Roger Montti Many in the technology community tweeted warnings of an imminent Twitter outage after several tweets by Musk caused concern about Twitter's ability to remain online. Many recommended downloading one's own Twitter archive before it's too late. [Read Now...]( Digital Advertising, News [Google Settles Location-Tracking Case For $391.5 Million]( By Brian Frederick Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking. 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