SEJ Today: Vulnerabilities Discovered in Five WooCommerce WordPress Plugins

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, November 14, 2022 [Read the Article]( News, WordPress [Vulnerabilities Discovered in Five WooCommerce WordPress Plugins]( By Roger Montti The U.S government National Vulnerability Database (NVD) published warnings of vulnerabilities in five WooCommerce WordPress plugins affecting over 135,000 installations. Many of the vulnerabilities range in severity to as high as Critical and rated 9.8 on a scale of 1-10. Every vulnerability was assigned a CVE identity number (Common Vulnerabilities and Exposures) given to discovered vulnerabilities. The Advanced Order Export for WooCommerce plugin, installed in over 100,000 websites, is vulnerable to a Cross-Site Request Forgery (CSRF) attack. A Cross-Site Request Forgery (CSRF) vulnerability arises from a flaw in a website plugin that allows an attacker to trick a website user into performing an unintended action. [Keep Reading...]( Sponsored [Top Freelancers for Every Business]( By Fiverr Fiverr gives your team the flexibility to expand in-house capabilities and execute every project by connecting with freelancers for every skill set you need. [Join Now]( News, Twitter [Twitter Fires 80% of Contractor Employees With No Formal Notice]( By Roger Montti There are reports that approximately 4,400 contract employees out of 5,500 were laid off by Twitter. Some employees had no idea until they read about it on Twitter. [Read Now...]( Digital Trends, Social Strategy [9 Steps To A Future-Proof Social Media Strategy In A Web3 World]( By Lisa Buyer Forward-thinking, purposeful plus strategic will usually win the social media game. Here's a step-by-step guide to creating an effective social media strategy to level up your Web 2.0 and prepare for Web3. Start your strategy with an executive summary. This should be a one-pager, succinctly and clearly identifying your social media purpose and how it ties into your current business goals and objectives. [Read Now...]( SEJ Webinar [How To Analyze Your Content & Craft A Winning Strategy In 2023]( By Search Engine Journal In this webinar, you’ll gain insights, practical knowledge, and hands-on techniques to give your content strategy a head start for 2023. Webinar begins Wednesday, November 16 at 2 p.m. ET. [Register Now]( Paid Media [Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research]( By Ilya Cherepakhin It has been necessary to use third-party tools – like Semrush, SpyFu, or the engine’s Ad Preview Tool which tend to rely on sample data and often do not yield comprehensive examples. Well, with Google’s latest features, those days are over. Get excited about doing competitive ad text research directly within Google Ads. Just follow these three steps: However, there is a silver lining: Retired ads can often stage a successful comeback. By systematically tracking the use of above elements in competitor ads and your own, you can identify trends and detect cyclical patterns. If you detect a trend reversal, you will be already armed with past research on what has worked well before in these circumstances, ready to anticipate your competitors moves and prepared for how to respond. [Read Now...]( Marketing Analytics, SEO [Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads]( By Jonathan Befort Most marketers grasp the G.A.4. basics, but there are still plenty of benefits and features of G.A.4. that are worth knowing. While there are many hidden wonders of G.A.4., I’ve discovered a few noteworthy ones. And since Google Analytics is all about numbers, here are three metrics marketers should know to drive impact when optimizing Google Ads campaigns. These were just three “hidden” metrics, but there are many more. June 30th, 2023 is the last day U.A. will collect data on your website, so dig into the platform and start using Google Analytics 4 data to optimize your Google Ads campaigns as soon as possible. [Read Now...]( SEJ Webinar [Create A Winning Content Strategy That Drives Results]( By Search Engine Journal In this webinar, you’ll gain insights, practical knowledge, and hands-on techniques to give your content strategy a head start for 2023. Webinar begins Wednesday, November 16 at 2 p.m. ET. [Register Now]( Instagram, News, Social Media Advertising [Meta Announces Instagram Explore Home Ads Placement Via Marketing API]( By Roger Montti Meta formally announced a new Ads Placements option via the Instagram Marketing API which allows marketers to run ads on the Instagram Explore home page. [Read Now...]( News [Letter From the Editor: Yes, We Have to Talk About Twitter.]( By Amanda Zantal-Wiener I know, I know. You don’t want to talk about Twitter. I don’t want to talk about Twitter. Nobody wants to talk about Twitter. But would you rather talk about the U.S. midterm elections? Yeah, me neither. [Read Now...]( Marketing Analytics, SEO [Is Bounce Rate A Google Ranking Factor?]( By Kayle Larkin Google search representatives have consistently and clearly stated that they do not use Google Analytics data to rank websites. But, there are discrepancies between what Google says and what S.E.Os. believe. Despite Google's public statements, some search marketers continue to believe that bounce rate is in some way a ranking factor. A lot of the confusion around bounce rate can be cleared up once people understand what bounce rate actually measures. Bounce rate is a Google Analytics metric that measures the percentage of single-page sessions (no secondary hits) to your site divided by the total sessions. [Read Now...]( [image]( Ebook [The Biggest PPC Trends of 2023, According to 22 Experts]( [Download Now...]( Upcoming Events November 16 at 2 pm ET How To Analyze Your Content & Craft A Winning Strategy In 2023 Topic: SEO | Sponsor: CopyPress [Register Now]( November 30 at 2 pm ET Is Social Media Search The New Google? 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