SEJ Today: Letter From the Editor: Yes, We Have to Talk About Twitter.

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, November 11, 2022 [Read the Article]( News [Letter From the Editor: Yes, We Have to Talk About Twitter.]( By Amanda Zantal-Wiener The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. Greetings, SEO pros, digital marketers, journalists, and curious minds among us. For I have the pride, the privilege, nay, the pleasure of addressing my very first official “Letter From the Editor” to such an esteemed audience. And as much as I hate to kick things off on this note: We have to talk about Twitter. I know, I know. You don’t want to talk about Twitter. I don’t want to talk about Twitter. Nobody wants to talk about Twitter. But would you rather talk about the U.S. midterm elections? Yeah, me neither. Let’s start with an extremely broad timeline of events. You know the old trope: Billionaire Boy meets social media, social media gives into Billionaire Boy's often nonsensical ramblings and, next thing you know, Billionaire Boy is offering (threatening?) to purchase one such social media platform, only to abandon it at the altar and come running back for an actual purchase. [Keep Reading...]( Sponsored [Don't guess which marketing is working. Know with CallRail]( By CallRail Straightforward call tracking that tracks your on and offline marketing campaigns so you can maximize marketing spend. Try it free for 14-days. [Try It Free]( Marketing Analytics, SEO [Is Bounce Rate A Google Ranking Factor?]( By Kayle Larkin Google search representatives have consistently and clearly stated that they do not use Google Analytics data to rank websites. But, there are discrepancies between what Google says and what S.E.Os. believe. Despite Google's public statements, some search marketers continue to believe that bounce rate is in some way a ranking factor. A lot of the confusion around bounce rate can be cleared up once people understand what bounce rate actually measures. Bounce rate is a Google Analytics metric that measures the percentage of single-page sessions (no secondary hits) to your site divided by the total sessions. [Read Now...]( News, Twitter [Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of The Question]( By Roger Montti According to a tweet by a journalist for Platformer (@platformer), multiple senior level executives in charge of security, privacy and safety & integrity have all resigned from Twitter. Because their roles are core to Twitter's functioning, the departures may raise questions of Twitter's viability. [Read Now...]( SEJ Webinar [How To Analyze Your Content & Craft A Winning Strategy In 2023]( By Search Engine Journal In this webinar, you’ll gain insights, practical knowledge, and hands-on techniques to give your content strategy a head start for 2023. Webinar begins Wednesday, November 16 at 2 p.m. ET. [Register Now]( Tools [The 40 Best Google Tools For Productivity And Marketing]( By Brian Frederick Today, everyone is familiar with Google as a search engine. And you’re probably aware that the company’s offerings have expanded to include a wide range of other tools. In this piece, we’re going to look at 40 different tools offered by the Mountain View, California-based tech giant, and how they can be used by businesses, big and small. Google is so much more than a search engine. It’s practically a one-stop shop for everything you need to run your business – and your life for that matter. And these 40 products are just a fraction of everything Google offers. There’s a reason Google has become such a dominant force in the tech world – it understands what users want and need and then provides tools to address them, more often than free of charge. [Read Now...]( News, Video Advertising [New Netflix Ads Tier Comes With An Unpredictable Price]( By Brooke Osmundson After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022. [Read Now...]( Sponsored [8 SEO Software Problems Solved By This SEO Artificial Intelligence Tool]( By Market Brew Learn how you can gain your ultimate SEO advantage by accurately predicting future SERPs so you can truly rank higher. [Read More]( Content Creation, Content Strategy [How To Plan A Blog Post In 6 Easy Steps]( By Sam Hollingsworth With more than a billion websites across the World Wide Web, it's not hard to understand that it's tough to stand out among them. That's why the best content on the web has to be well-written, well-researched, and downright compelling to read, regardless of the subject matter being covered. Readers won't just respect this content and the brand behind it but will actually seek out this content and hold the brand in high regard. Offering something valuable (high-quality content) to the people who matter most to your business (customers) is a no-brainer and a long-term-winning strategy that pays extreme dividends. Doing so is also the natural way to build authority through your entity (a brand, person, etc.) for readers, as well as search engines like Google. [Read Now...]( News, SEO [Google: Rankings Drop After Mobile Usability Fail?]( By Roger Montti Google's John Mueller responded to a Reddit SEO discussion where a search console warning about mobile usability was soon after followed by a rankings drop in a medical related website. The timing of the drop in rankings happening soon after search console issued a warning about mobile usability issues made the two events appear to be related. [Read Now...]( Content Strategy, Digital Strategy, SEO Strategy [CMO vs SEO: How To Balance SEO And B2B Marketing Goals]( By Alexander Kesler Bridge the gap between C.M.O. and S.E.O. by building upon both focuses with complimentary paid media and social media goals/strategies. By viewing both as promotion methods for marketing and S.E.O. goals, it is possible to fine-tune when to utilize paid media and social media to boost a variety of content pieces across a campaign that supports both S.E.O. and marketing initiatives. The more developed your content strategy and calendar, the better interlinked your content will be, facilitating your ability to craft omnichannel campaigns that deliver on all K.P.Is You can then utilize this foundation to incentivize the lead to go through the buyer’s journey and then consume thought-provoking, innovative content optimized with more specific keywords that further your marketing efforts. By considering content marketing and S.E.O. as two sides of the same coin, you can better align content creation to feed into each other, build an overall positive brand experience for your audience, and therefore leverage the full potential of your marketing efforts to drive demand. [Read Now...]( [podcast]( [Scarcity Marketing & The Fear of Missing Out - Ep. 292]( [Listen Now]( Upcoming Events November 16 at 2 pm ET How To Analyze Your Content & Craft A Winning Strategy In 2023 Topic: SEO | Sponsor: CopyPress [Register Now]( November 30 at 2 pm ET Is Social Media Search The New Google? How To Boost Organic Traffic In 2023 Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Senior Growth Marketing Manager]( Aktiia,  New York, NY, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? 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