SEJ Today: Google Rolls Out Ad Frequency Targeting For YouTube Campaigns

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Thursday, November 10, 2022 [Read the Article]( News, Video Advertising [Google Rolls Out Ad Frequency Targeting For YouTube Campaigns]( By Matt G. Southern With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. Previously, controlling ad frequency on YouTube was only possible when running connected TV campaigns in Google Display & Video 360. Now, the target frequency capability is globally available for all advertisers running YouTube campaigns. In a blog post, Google explains how target frequency can help advertisers reach their goals without annoying viewers with too many ads: "This will help advertisers optimize towards more precise reach and frequency, while ensuring that we continue to provide a suitable advertising experience for viewers. Target frequency allows advertisers to select a frequency goal of up to four per week and our systems will optimize towards maximum unique reach at that desired frequency." [Keep Reading...]( Sponsored [Don't guess which marketing is working. Know with CallRail]( By CallRail Straightforward call tracking that tracks your on and offline marketing campaigns so you can maximize marketing spend. Try it free for 14-days. [Try It Free]( Content Creation, Content Strategy [How To Plan A Blog Post In 6 Easy Steps]( By Sam Hollingsworth With more than a billion websites across the World Wide Web, it's not hard to understand that it's tough to stand out among them. That's why the best content on the web has to be well-written, well-researched, and downright compelling to read, regardless of the subject matter being covered. Readers won't just respect this content and the brand behind it but will actually seek out this content and hold the brand in high regard. Offering something valuable (high-quality content) to the people who matter most to your business (customers) is a no-brainer and a long-term-winning strategy that pays extreme dividends. Doing so is also the natural way to build authority through your entity (a brand, person, etc.) for readers, as well as search engines like Google. [Read Now...]( News, SEO [Google: Rankings Drop After Mobile Usability Fail?]( By Roger Montti Google's John Mueller responded to a Reddit SEO discussion where a search console warning about mobile usability was soon after followed by a rankings drop in a medical related website. The timing of the drop in rankings happening soon after search console issued a warning about mobile usability issues made the two events appear to be related. [Read Now...]( Sponsored [International Marketing Made Simple]( By SEMRUSH Learn how with Conductor’s free, downloadable guide. [Go Global]( Content Strategy, Digital Strategy, SEO Strategy [CMO vs SEO: How To Balance SEO And B2B Marketing Goals]( By Alexander Kesler Bridge the gap between C.M.O. and S.E.O. by building upon both focuses with complimentary paid media and social media goals/strategies. By viewing both as promotion methods for marketing and S.E.O. goals, it is possible to fine-tune when to utilize paid media and social media to boost a variety of content pieces across a campaign that supports both S.E.O. and marketing initiatives. The more developed your content strategy and calendar, the better interlinked your content will be, facilitating your ability to craft omnichannel campaigns that deliver on all K.P.Is You can then utilize this foundation to incentivize the lead to go through the buyer’s journey and then consume thought-provoking, innovative content optimized with more specific keywords that further your marketing efforts. By considering content marketing and S.E.O. as two sides of the same coin, you can better align content creation to feed into each other, build an overall positive brand experience for your audience, and therefore leverage the full potential of your marketing efforts to drive demand. [Read Now...]( Facebook, Instagram, Social Media Advertising [Meta Ads Automation: An Advertiser’s Guide]( By Sean Johnston Automation in Meta campaigns is undoubtedly not new. With the advent of Campaign Budget Optimization, automated audience expansion and dynamic creative, media planners are used to turning some or many decisions to machine learning. But beginning in March of this year, Meta has consolidated and rebranded its automation tools into what they now call “Meta Advantage.” Many of these products will be familiar to seasoned advertisers, but some offer new ways to automate many important campaign decisions and optimizations like budget, placement and creative. Each product offers benefits, risks and rewards for turning the decision-making over to Meta’s machine learning. But on the whole, they should be considered as part of your long-term optimization strategy as they have proven value. [Read Now...]( SEJ Webinar [Create A Winning Content Strategy That Drives Results]( By Search Engine Journal In this webinar, you’ll gain insights, practical knowledge, and hands-on techniques to give your content strategy a head start for 2023. Webinar begins Wednesday, November 16 at 2 p.m. ET. [Register Now]( News, WordPress [Yoast SEO 19.10 Update – Know This Before Updating]( By Roger Montti The free version of Yoast SEO updated to version 19.10 and the premium version to 19.5, introducing numerous important changes. This is what you should know about these releases if you're considering whether or not to update. [Read Now...]( News, Twitter [Most Of You Aren’t Leaving Twitter, Poll Results Show]( By Matt G. Southern As SEOs and marketers discuss leaving Twitter for other platforms, we asked what your plans are. You told us you're not leaving. [Read Now...]( SEO [Is Reading Level A Google Ranking Factor?]( By Miranda Miller If you’ve done any content creation, there’s a good chance you’ve come across readability tools like the popular Yoast S.E.O. WordPress plugin before. These valuable tools evaluate your copy and generate statistics such as passive voice, paragraph length, subheads, and transitions. And included in this analysis is Flesch Reading Ease (F.R.E.). F.R.E. is a scale between one and 100, with 100 being the easiest to read and one being incomprehensibly dense. In 2010, Google added a short-lived “reading level” filter to its advanced search function. But the idea that readability affects search engine rankings has been around a lot longer than that. And the rise of Google’s machine learning models B.E.R.T. and M.U.M., which aim to understand language and content quality, seem to hint that it's still important. [Read Now...]( [image]( Ebook [The Biggest PPC Trends of 2023, According to 22 Experts]( [Download Now...]( Upcoming Events November 10 at 2 pm ET How To Build A Winning MarTech Stack In 2023 Topic: Digital Marketing | Sponsor: iQUANTI [Register Now]( November 16 at 2 pm ET How To Analyze Your Content & Craft A Winning Strategy In 2023 Topic: SEO | Sponsor: CopyPress [Register Now]( November 30 at 2 pm ET Is Social Media Search The New Google? How To Boost Organic Traffic In 2023 Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Director of Marketing- Fine Jewelry]( Trandon Associates, Inc,  New York, NY, USA, Salary: $150K/year-$180K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. 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