SEJ Today: Google’s John Mueller On How To Handle Negative SEO Attacks

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, November 8, 2022 [Read the Article]( News, SEO [Google’s John Mueller On How To Handle Negative SEO Attacks]( By Matt G. Southern Google Search Advocate John Mueller shares an easy way to deal with negative SEO attacks, such as competitors building spammy links to your domain. Mueller addresses this topic in reply to a thread on Reddit. In the r/SEO forum, an individual believes they're the target of a negative SEO campaign and is looking for advice. Mueller's advice is to ignore the problem. That's it; ignore it. Here's his full reply: "I'd just ignore them. [Keep Reading...]( Sponsored [Don't guess which marketing is working. Know with CallRail]( By CallRail Straightforward call tracking that tracks your on and offline marketing campaigns so you can maximize marketing spend. Try it free for 14-days. [Try It Free]( News, Tools [Google Allows Custom Dimensions In GA4 Reports]( By Matt G. Southern Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. [Read Now...]( Social Media, Social Strategy [The Do’s And Don’ts Of Social Media Management]( By Aleh Barysevich Are you looking for better ways to manage social media accounts without missing out on anything important? Social media platforms play a vital role in our lives today. From staying connected with friends to sharing personal updates, they provide us with countless opportunities to connect with other people. In addition to being able to stay informed about current events, brands can also build relationships with potential customers and grow their audience. Social media management tools allow you to post content from multiple sources at once and schedule posts in advance. They also give you access to analytics data, allowing you to track metrics such as likes, shares, comments, and even conversions – all of which can serve as helpful guides in determining the effectiveness of specific campaigns. [Read Now...]( Sponsored [Deciding on an SEO tool? Read This]( By SEMRUSH Semrush does it all. Try this powerful SEO toolkit for free. [See the Scorecard]( SEO, Technical SEO [What is a Canonical URL? A Guide for SEO]( By Tessa Nadik Canonical tags are essential for sites with a handful of pages and millions of pages. They are necessary for several reasons. The canonical tag is the opportunity for you to suggest to Google the very best version of a page on your website that you want to provide to users. Great news, with this guide, we will walk through the fine print around what a canonical tag is, why they matter, what they look like in the wild, where they belong, and some nitty-gritty details. First and foremost, before we even define a canonical tag, if there is one piece of information you take from this guide, let it be this: Canonical tags are not directives like  Robots.txt file. This means Google views it as a strong hint, but at the end of the day, they consider many signals and decide whether to honor it. [Read Now...]( SEO, Tools [9 Chrome Extensions To Increase Your Productivity]( By Kristopher Jones From note-taking to time tracking to automatic writing suggestions and tab consolidation, this listicle is going to jump around to all kinds of areas. Ideally, though, by the end, you’ll have a decent collection of new Chrome extensions that will come together to save time and make you much more productive. You’re limited in some areas, of course, but the most basic functionality of the extension should truly help you to get more done. You can create tasks from anywhere, track your work time, take screenshots, and integrate Gmail and Outlook emails with your tasks. Once you know what you’re doing, having all these features together in a convenient Chrome extension can really start to make the difference for you. [Read Now...]( Sponsored [8 Digital Marketing Strategy Insights For Massive Agency Growth In 2023]( By CallRail Learn how to adapt your strategy to frequent market shifts and prepare for the future with these 2023 marketing agency predictions. [Read More]( Digital Advertising, Display Ads, News, Paid Media, Paid Media Strategy, PPC, Programmatic Advertising, Social Media Advertising, Video Advertising [The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook]]( By Shannon Phelps This ebook is filled with the insights you need to succeed in pay-per-click advertising next year. We interviewed 22 top P.P.C. marketing experts to learn what trends in 2023 will have the most impact in paid media – paid search, paid social, remarketing, and more. In P.P.C. Trends 2023, you’ll find out which P.P.C. trends will dominate the year. Then, use your newfound knowledge to plan your strategy. [Read Now...]( News, SEO [Google’s John Mueller: “Search Is Never Guaranteed”]( By Matt G. Southern Google Search Advocate John Mueller said, "search is never guaranteed," in response to a site owner asking why their content isn't indexed. [Read Now...]( News, Social Media, YouTube [YouTube Shorts Now Available On TV]( By Brian Frederick YouTube Shorts are now available in a television-optimized format for connected TVs. [Read Now...]( [image]( Ebook [The Biggest PPC Trends of 2023, According to 22 Experts]( [Download Now...]( Upcoming Events November 10 at 2 pm ET How To Build A Winning MarTech Stack In 2023 Topic: Digital Marketing | Sponsor: iQUANTI [Register Now]( November 16 at 2 pm ET How To Analyze Your Content & Craft A Winning Strategy In 2023 Topic: SEO | Sponsor: CopyPress [Register Now]( November 30 at 2 pm ET Is Social Media Search The New Google? 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