SEJ Today: SEO Testing: 8 Experiments To Improve Organic Traffic

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, November 7, 2022 [Read the Article]( SEO [SEO Testing: 8 Experiments To Improve Organic Traffic]( By Loren Baker Imagine the results you could achieve if you knew the Google search algorithm. Just think of the organic traffic you could drive to your site if you knew exactly what Google was taking into account when generating search engine results, the precise amount each factor plays on rankings, and precisely what it would take to get to the top. But of course, Google would never let you see behind the curtain. Not only could a bad actor use this information for nefarious purposes, but it would take all the fun out of search engine optimization. So instead, every time there's a new algorithm update, it's up to us to figure out what exactly has changed and how to best leverage this to our advantage. And because we in the search engine optimization world are a community, we tend to figure these things out collectively. [Keep Reading...]( Sponsored [Don't guess which marketing is working. Know with CallRail]( By CallRail Straightforward call tracking that tracks your on and offline marketing campaigns so you can maximize marketing spend. Try it free for 14-days. [Try It Free]( Content, Vertical SEO [Developing Value Proposition For Travel Websites Through Content]( By Dan Taylor Instead of trying to sell the tour directly, base your content around the surrounding areas. Content discussing the local towns, places to eat, and travel to is much more enhancing for the user. Exploring the location in your content as much as you can informs of the potential experience your user could have and allow them to imagine themselves there. As a tour operator, you want your business to do well, and keeping up with the constant changes within the S.E.O. industry can be challenging, but it is worth it when done correctly! Following the points made in this guide will help boost your rankings but don't be put off using S.E.O. if you don't see instant results. The results of S.E.O. take time, you need to have patience when reviewing your results and metrics, give it time and keep checking back to see where your content is performing and where it may need tweaking. [Read Now...]( Local Search, SEO Strategy [Doing More With Less: 30 Minutes Of Local SEO Every Week]( By Paul Schmidt If you are a marketer focused on generating revenue from local areas, then you know that fierce competition is waiting for you to slow down your local marketing initiatives. In times like these, it’s important to maintain a consistent framework of outputs that will allow you to stand out in local search results. Here is a checklist of the five areas for you to focus on if you only have 30 minutes a week or less to devote to local marketing efforts. Personally, I like a blend of both of these methods because automated listing tools can’t always fill out every field of information or completely verify profiles. To get started, focus your initial efforts on Google, Yelp, Bing, and Facebook. Then look for five to 10 niche-specific directories (that regularly show up in search listings for your target keywords) and aim to get your business listed there. In conclusion, even though you may not have a lot of time to dedicate to local S.E.O., devoting 30 minutes a week to these five areas will result in more traffic, leads, and customers for your business within a matter of months. [Read Now...]( SEJ Webinar [Upgrade Your MarTech Stack For Maximum Campaign Effectiveness]( By Search Engine Journal Learn how to upgrade your MarTech stack to ensure you’re maximizing campaign effectiveness and outpacing competitors. When’s the webinar? Thursday, November 10 at 2 p.m. ET. [Save My Seat]( Digital Strategy, SEJ Show [Scarcity Marketing & The Fear of Missing Out - Ep. 292]( By Loren Baker Countdown clocks, limited seating, only X items left in stock ... does scarcity marketing work for you? If so, why? Scarcity marketing and the Fear of Missing Out (FOMO) is a phenomenon that can be applied to all forms of marketing - especially digital. Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me on the SEJShow to talk more about the concept - and how it can help you drive results. Mindy Weinstein is the founder and CEO of Market MindShift and a national speaker with an extensive background in digital marketing strategy. She has trained companies across all industries, from Facebook to World Fuel Services. Mindy is also the leading expert on persuasion-related concepts, with years of experience in the business. The research she conducts helps companies better understand how to persuade their customers-and; she isn't afraid to think deeply! [Read Now...]( SEO [Are Internal Links A Ranking Factor?]( By Kristi Hines What are internal links? Internal links are simply hypertext links connecting two pages on the same domain. For example: A link from one Search Engine Journal article to another within the searchenginejournal.com domain would be an internal link. A link from a Search Engine Journal article to an article on Google Search Central would be an external link. Google’s documentation about how search works and its starter guide on how site owners can help Google understand their content explain internal links' importance. You can also find advice on Twitter and YouTube from Google representatives about optimizing internal links to help Google determine the most important pages on your website. [Read Now...]( Sponsored [12 Ultimate Tools & Tactics For Effective Content Strategies In 2023]( By Semrush Configure the right content marketing strategy to beat your competition with this ultimate checklist plus the best marketing tools by Semrush. [Read More]( SEO, Technical SEO [10 Steps To Boost Your Site’s Crawlability And Indexability]( By Brian Frederick Following links from website to website and page to page, these bots determine each page’s content. This information is compiled into a huge database, or index, of U.R.Ls., which are then put through the search engine’s algorithm for ranking. This two-step process of navigating and understanding your site is also known as crawling and indexing. As an S.E.O. professional, you’ve undoubtedly heard these terms before, but let’s define them just for clarity’s sake: Crawlability refers to how well these search engine bots can scan and index your webpages. Indexability measures the search engine’s ability to analyze your webpages and add them to its index. [Read Now...]( Digital Strategy, Ecommerce [Google Shopping Free Listings: An In-Depth Guide]( By Adam Heitzman Google Shopping is a comparison shopping engine provided by Google that allows consumers to research, compare, and purchase products from a broad range of online vendors. Products listed on Google Shopping often appear as ads within regular Google Search results, usually inside a carousel at the top of the results page. Google Shopping provides consumers with a simple yet powerful way to discover the products they want at the best price, all in one place. Not only does the platform save shoppers from the hassle of visiting different online stores one by one just to find the right deal, but it also empowers them to make better-informed buying decisions by neatly collating various product data and customer reviews. For ecommerce and retail businesses, Google Shopping offers the potential to reach a huge audience of highly-motivated customers. [Read Now...]( News, YouTube [YouTube Updates: More Search Insights, New Channel Page Layout]( By Matt G. Southern YouTube rolled out several updates this week, including the expansion of search insights to more languages and a new layout for channel pages. [Read Now...]( [image]( Ebook [State Of SEO: Performance, Salaries & Budgets]( [Download Now...]( Upcoming Events November 10 at 2 pm ET How To Build A Winning MarTech Stack In 2023 Topic: Digital Marketing | Sponsor: iQUANTI [Register Now]( November 16 at 2 pm ET How To Analyze Your Content & Craft A Winning Strategy In 2023 Topic: SEO | Sponsor: CopyPress [Register Now]( November 30 at 2 pm ET Is Social Media Search The New Google? How To Boost Organic Traffic In 2023 Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Account Based Marketing Lead]( Publicis Sapient,  Chicago, IL, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â