SEJ Today: Google Predicts Strength Of Backlinks Ranking Factor Will Drop

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, November 4, 2022 [Read the Article]( News, SEO [Google Predicts Strength Of Backlinks Ranking Factor Will Drop]( By Matt G. Southern During a live session at Brighton SEO, Google Search Advocate John Mueller makes a prediction about the future of backlinks. Mueller, joined by fellow Googler Lizzi Sassman and guest Myriam Jessier, fields several questions during a live recording of the Search Off The Record podcast. Since it's a podcast, the questions are addressed as a group discussion, as the hosts answer pre-selected questions rather than interacting with the live audience. Together, the hosts answer a question about how Google penalizes backlinks, which asks: "As an SEO, we are interested in backlinks. However, actively working on backlinks often becomes a gray area in terms of link schemes. What are Google's main criteria for penalizing backlinks?" [Keep Reading...]( Sponsored [Semrush vs. That Other SEO Tool]( By SEMRUSH We put Semrush and another SEO tool head-to-head. Semrush came out on top. More keywords, more backlinks, and more use cases. Who did Semrush beat? [See the Scorecard]( SEO [Are Internal Links A Ranking Factor?]( By Kristi Hines What are internal links? Internal links are simply hypertext links connecting two pages on the same domain. For example: A link from one Search Engine Journal article to another within the searchenginejournal.com domain would be an internal link. A link from a Search Engine Journal article to an article on Google Search Central would be an external link. Google’s documentation about how search works and its starter guide on how site owners can help Google understand their content explain internal links' importance. You can also find advice on Twitter and YouTube from Google representatives about optimizing internal links to help Google determine the most important pages on your website. [Read Now...]( SEO, Technical SEO [10 Steps To Boost Your Site’s Crawlability And Indexability]( By Brian Frederick Following links from website to website and page to page, these bots determine each page’s content. This information is compiled into a huge database, or index, of U.R.Ls., which are then put through the search engine’s algorithm for ranking. This two-step process of navigating and understanding your site is also known as crawling and indexing. As an S.E.O. professional, you’ve undoubtedly heard these terms before, but let’s define them just for clarity’s sake: Crawlability refers to how well these search engine bots can scan and index your webpages. Indexability measures the search engine’s ability to analyze your webpages and add them to its index. [Read Now...]( SEJ Webinar [Upgrade Your MarTech Stack For Maximum Campaign Effectiveness]( By Search Engine Journal Learn how to upgrade your MarTech stack to ensure you’re maximizing campaign effectiveness and outpacing competitors. When’s the webinar? Thursday, November 10 at 2 p.m. ET. [Save My Seat]( Digital Strategy, Ecommerce [Google Shopping Free Listings: An In-Depth Guide]( By Adam Heitzman Google Shopping is a comparison shopping engine provided by Google that allows consumers to research, compare, and purchase products from a broad range of online vendors. Products listed on Google Shopping often appear as ads within regular Google Search results, usually inside a carousel at the top of the results page. Google Shopping provides consumers with a simple yet powerful way to discover the products they want at the best price, all in one place. Not only does the platform save shoppers from the hassle of visiting different online stores one by one just to find the right deal, but it also empowers them to make better-informed buying decisions by neatly collating various product data and customer reviews. For ecommerce and retail businesses, Google Shopping offers the potential to reach a huge audience of highly-motivated customers. [Read Now...]( News, YouTube [YouTube Updates: More Search Insights, New Channel Page Layout]( By Matt G. Southern YouTube rolled out several updates this week, including the expansion of search insights to more languages and a new layout for channel pages. [Read Now...]( SEJ Webinar [[Webinar] Building a Winning MarTech Stack in 2023]( By Search Engine Journal Learn how to upgrade your MarTech stack to ensure you’re maximizing campaign effectiveness and outpacing competitors. When’s the webinar? Thursday, November 10 at 2 p.m. ET. [Save My Seat]( News, Social Media, Twitter [Substack Sets Its Sights On Twitter With New Chat Feature]( By Brian Frederick Substack has launched a discussion feature that will allow authors to communicate with their audiences directly via mobile app. [Read Now...]( News, PPC [Google Announces Sunset Of Similar Audiences]( By Brooke Osmundson Google announced an impact to audience targeting as a result of ongoing requirements for user privacy. Learn how your Google Ads campaigns may be affected. [Read Now...]( Content, Social Media [50 Things You Should Know About Tumblr]( By Brent Csutoras Tumblr is one of those social media platforms that everyone has heard of, but few really know anything about. While many may not know exactly what it is, Tumblr is one of the most popular blogging platforms around. If you haven’t heard of it before, then you should definitely check out the platform. When it comes to personal branding, Tumblr offers some unique advantages to bloggers and businesses alike. Tumblr is a microblogging platform for users to share photos, music, video, links, quotes, GIFs, text, and other multimedia. The site also has a “Reactions” feature, which allows users to express their feelings about something posted on the website. Unlike other platforms, Tumblr profiles are highly customizable. Brands can customize their theme, layout, colors, fonts, and more. Users can also follow each other’s updates and create custom R.S.S. feeds based on what interests them. [Read Now...]( [podcast]( [The Future of Programmatic: Transparent & Value Driven - Ep. 291]( [Listen Now]( Upcoming Events November 10 at 2 pm ET How To Build A Winning MarTech Stack In 2023 Topic: Digital Marketing | Sponsor: iQUANTI [Register Now]( November 16 at 2 pm ET How To Analyze Your Content & Craft A Winning Strategy In 2023 Topic: SEO | Sponsor: CopyPress [Register Now]( November 30 at 2 pm ET Is Social Media Search The New Google? How To Boost Organic Traffic In 2023 Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Business Development and Marketing Manager]( SERVPRO of Annapolis,  Arnold, MD, USA, Salary: $60K/year-$100K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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