SEJ Today: Google Introduces New Search Labels For Coupons & Promos

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, November 1, 2022 [Read the Article]( News, SEO [Google Introduces New Search Labels For Coupons & Promos]( By Matt G. Southern Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers. According to a recent survey by Google, among Americans planning to shop for the holidays, 43% are planning to look for deals and sales more than last year. Google is a central part of the shopping experience for US customers. On average, 60% say they've used Google properties for shopping in the past two days. To help searchers find the items they want at the best available prices, Google is rolling out several new features. Google is introducing a promotion badge in search results on items that offer a discount using a coupon code, such as "15% off with coupon code HOLIDAYS." [Keep Reading...]( Sponsored [Semrush vs. That Other SEO Tool]( By SEMRUSH We put Semrush and another SEO tool head-to-head. Semrush came out on top. More keywords, more backlinks, and more use cases. Who did Semrush beat? [See the Scorecard]( Marketing Analytics, News [71% Of Marketers Are Struggling To Meet Customer Expectations]( By Matt G. Southern A majority of marketers say they're struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. [Read Now...]( Paid Media, Paid Media Strategy [How To Track Offline Conversions From Your Google Ads]( By Tim Jensen For many types of businesses, if you’re only tracking conversions that occur directly on your website, you’re likely missing out on a full picture of how ads impacted sales. A potential customer might click on your ad, only to then pick up the phone to speak with a sales rep instead of filling out a form. If your business has physical branches, a shopper might visit you in person to buy after initially discovering you via an ad. Additionally, privacy regulations and the ensuing tracking challenges sometimes limit the ability of pixel and cookie-based tracking to properly correlate conversions to ad platforms. While no tracking setup will ever have 100% clean data, offline conversion tracking can help to address each of these scenarios. Whether you have a robust C.R.M. setup or store leads in spreadsheets, updating your Google Ads conversion setup to incorporate offline data is possible with the right tweaks to your process. [Read Now...]( Sponsored [[Digital Marketing Salary Guide] Get ahead in 2023]( By Conductor Advance your career or expand your team with Conductor’s free report. [Download Now]( SEO, Technical SEO [Semantic Search With Vectors]( By Dustin Coates As a summary, though, machine learning models input items (let’s assume just words from here on out) and try to figure out the best formulas to predict something else. For example, you may have a model that takes in the word “bee” and it is trying to figure out the best formulas that will accurately predict that “bee” is seen in similar contexts as “insects” and “wasps.” Once that model has that best formula, it can transform the word “bee” into a group of numbers that just so happen to be similar to the group of numbers for “insects” and “wasps.” Right now, the best thing you can do is probably to sit tight and stay up to date with what’s happening in the industry. Vector and keyword-based hybrid search is coming in the upcoming years, and it will be available for people without data science teams. In the meantime, keyword search is still valuable, and will only be improved when vector search is brought in later. [Read Now...]( Technical SEO, Web Dev SEO [Website Performance & Health Monitoring: Tips & Best Practices]( By Gev Balyan Aside from issues on a global scale, an unhealthy, inadequately-performing website will cost you time, money, and revenue. Website health is similar to our own: it's easy to neglect and difficult to improve. You need to be aware of the main components that make up website health to conduct appropriate monitoring practices to help save processing time. With the emergence of quick and easy website builders, crafting websites has become accessible to everyone. All you need to do is sign up, choose a domain, pick your template, and voila! You have a website in seconds. However, many website owners dismiss the fact that website creation is only the first step. Appropriate performance maintenance and health monitoring are also crucial. And on that note, let's look at some essential website health and performance indicators: what they are, how to monitor them, and how to make improvements. [Read Now...]( Sponsored [How To Create More Helpful Content With Topic Modeling & Topic Clusters]( By Stephen Jeske Learn how to create authoritative topic clusters and better content with this step-by-step guide to topic modeling. [Read More]( News, SEO [Google Explains Alt Text for Logos & Buttons]( By Roger Montti In a Google Search Off the Record podcast, Google's Lizzi Sassman and John Mueller discuss the best way to handle alt text for logos and image-based buttons. [Read Now...]( Instagram, News [Instagram Fixes Bug Causing Service Outages]( By Matt G. Southern Instagram fixed a bug causing a service outage that impacted users to varying degrees, as people reported disabled accounts and repeated app crashes. [Read Now...]( Paid Media, Programmatic Advertising, SEJ Show [The Future of Programmatic: Transparent & Value Driven - Ep. 291]( By Loren Baker Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future of programmatic. You can expect to hear critical insights on Google's open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more. Rajeev strongly believes in technology's power to solve problems and improve people's lives. This conviction has driven him to build PubMatic into one of the world's leading software companies serving the digital media industry. Under his leadership, PubMatic has grown from a small startup to a publicly traded enterprise with more than 600 employees and 14 offices worldwide. In addition to co-founding Chipshot.com and serving as its VP Of Technology, he held marketing director positions at SAP. His experience navigating large companies and bringing innovative products that drive business growth makes him a true technology visionary. [Read Now...]( [image]( Ebook [State Of SEO: Performance, Salaries & Budgets]( [Download Now...]( Upcoming Events November 2 at 2 pm ET How To Hire Top SEO & Content Marketing Talent In 2023 Topic: SEO | Sponsor: Conductor [Register Now]( November 10 at 2 pm ET How To Build A Winning MarTech Stack In 2023 Topic: Digital Marketing | Sponsor: iQUANTI [Register Now]( November 16 at 2 pm ET How To Analyze Your Content & Craft A Winning Strategy In 2023 Topic: SEO | Sponsor: CopyPress [Register Now]( November 30 at 2 pm ET Is Social Media Search The New Google? 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