SEJ Today: Research Finds Evidence Of User Dissatisfaction With Google Results

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, October 31, 2022 [Read the Article]( News, SEO [Research Finds Evidence Of User Dissatisfaction With Google Results]( By Roger Montti New research published by SEMRush indicates that a certain percentage of people searching on Google "aren’t satisfied with the results... and need to refine their queries" in order to find what they are looking for, as well as other findings that indicate some users may be having difficulty finding what they need on Google. This level of dissatisfaction may explain why a tweet comparing Google to a dying mall resonated with thousands of people. According to the research published by SEMRush: "There’s a great deal of keyword refinement at play here. If we combine the number of Google clicks with the number of keyword changes, we see that almost 30% of people are either refining or extending their searches in some way." [Keep Reading...]( Sponsored [Semrush vs. That Other SEO Tool]( By SEMRUSH We put Semrush and another SEO tool head-to-head. Semrush came out on top. More keywords, more backlinks, and more use cases. Who did Semrush beat? [See the Scorecard]( News, PPC [Microsoft Launches Import Tool For Google Ads Performance Max]( By Matt G. Southern Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. [Read Now...]( Enterprise SEO, Local Search [5 Top Enterprise Local SEO Challenges & How To Solve Them]( By Andrew Shotland Local S.E.O. can be tough for enterprise brands because it means both knowing how to do “national” S.E.O., Google Business Profile, and then knowing how Google handles your priority search queries in various markets. That means there are an infinite number of challenges in local S.E.O. for enterprise search marketers. One of the biggest challenges enterprises face is knowing when they should focus on a “local” S.E.O. strategy instead of a “national” S.E.O. strategy and vice versa. This is understandable as it’s not always immediately obvious if your priorities are better served by one or the other. It can be difficult to tell if the top keywords you are targeting have local intent. [Read Now...]( SEJ Webinar [How To Hire Top SEO & Content Marketing Talent In 2023]( By Search Engine Journal Are you looking to develop a winning recruitment and retention strategy? Learn how to step up your hiring practices and attract the best talent for your digital and organic marketing team in 2023. Join the webinar on November 2nd at 2 p.m. ET. [Register Today]( Social Media, TikTok [TikTok: Your Guide To Quickly Growing Followers]( By Alex Macura Why does it matter how many TikTok followers you have, and why do you want more TikTok followers? Well, for one, it provides a new way of reaching a vast target audience. But if benefits like increased brand awareness, higher search rankings, more traffic to your website traffic, and greater customer engagement sound like your K.P.Is (key performance indicators), then you’ll understand why you need to grow your TikTok followers. Here’s how to get more TikTok followers for free, and paid, in this useful guide. However, if organic is too slow for you, then you can upgrade your TikTok account to a Pro TikTok account, and buy views through TikTok’s own ad services. You can also look into getting more followers on TikTok by buying followers through sites that allow you to purchase TikTok followers and more followers on other social media platforms. As with all campaigns on your social media platforms, do remember to include a strong call to action so that your viewers become loyal followers. [Read Now...]( SEO, Web Dev SEO [10 Dos And Don’ts For Building A Successful Travel Website]( By Tom McLoughlin Creating a travel website from scratch is always a significant project, but the benefits of designing a site from the ground up are widespread when it comes to ranking as high as possible on search engines. So whether you’re a new travel brand that needs a website to start your business journey, or are redesigning your site to reap the benefits of a custom design, here are 10 dos and don'ts for building a successful travel website. A new website build is often a lengthy process that can come with a hefty price tag if you don’t know what you should be asking for. The above advice should give you a clear set of guidelines of what to prioritize and avoid when it comes to designing a new website, helping to ensure you’re left with a beautiful and functional site for your travel brand that brings in plenty of business. [Read Now...]( Sponsored [SafeOpt’s 10 Trusted Ecommerce Tips To Reduce Abandoned Carts & Increase Sales]( By SafeOpt Learn how to recover ecommerce shoppers by reducing abandoned carts and improving customer loyalty to increase your online sales. [Read More]( SEO [Are Nofollow Links A Google Ranking Factor?]( By Kayle Larkin At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they do any other link on the web. Google considers Dofollow links a vote of confidence and trust for the information shared on that webpage. These are ranking factors. Nofollow links are a bit more nuanced. As to whether or not Nofollow links are a ranking factor, that’s up for debate. [Read Now...]( Content Strategy, Link Building [How To Unleash The Power Of Pre-Outreach Strategy]( By Alexandra Tachalova In the world of digital marketing, traffic is the name of the game. And generating a lot of traffic usually means successfully promoting your content to get links and social media shares. But even the most popular bloggers sometimes struggle with this. Seriously. Believe it or not, sometimes, even the most established digital content creators with the most engaged audiences struggle with getting the interaction they need. And the truly great thing about it is that it’s not limited to blogging. You can also use pre-outreach to link email marketing, search engine optimization (S.E.O.), influencer marketing, and social media marketing campaigns. [Read Now...]( On-Page SEO, Technical SEO [Meta Tags: What You Need To Know For SEO]( By Brian Harnish When it comes to S.E.O., there are those who believe that meta tags rank a distant third or fourth on the tier of responsibilities when it comes to optimizing your web pages. But, when it comes to achieving higher rankings, optimizing your meta tags correctly can sometimes put you ahead of the pack. Just don't expect them to be the be-all, end-all results of your S.E.O. efforts when you do concentrate on these optimizations. The first step in understanding what meta tags do is to understand why you'd use them. You might want to include certain words in the description of your product or service, such as price range, features, size, and you could use the keywords meta tag to help describe that. Or maybe you want to let people know where your site is located, like a city, state, or country. You could use the location meta tag. [Read Now...]( [image]( Ebook [State Of SEO: Performance, Salaries & Budgets]( [Download Now...]( Upcoming Events November 2 at 2 pm ET How To Hire Top SEO & Content Marketing Talent In 2023 Topic: SEO | Sponsor: Conductor [Register Now]( November 10 at 2 pm ET How To Build A Winning MarTech Stack In 2023 Topic: Digital Marketing | Sponsor: iQUANTI [Register Now]( November 16 at 2 pm ET How To Analyze Your Content & Craft A Winning Strategy In 2023 Topic: SEO | Sponsor: CopyPress [Register Now]( November 30 at 2 pm ET Is Social Media Search The New Google? 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