SEJ Today: Machine Translations - Is Google Okay With Minor Tweaks?

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, October 25, 2022 [Read the Article]( News, SEO [Is Google Okay With Minor Tweaks To Machine Translations?]( By Roger Montti Google's October SEO office-hours answered whether it was okay to use automatically translated content that has been reviewed by a human and subjected to only minor editing changes. This episode of the Office-Hours hangout follows a new format where questions are submitted in writing and answers are subsequently given. The Googlers answering the questions are Lizzi Sassman and John Mueller. Lizzi Sassman (@okaylizzi) is a tech writer who "cares for" the Google Site Central documentation. Unlike the previous live format, where the audience asked questions in real-time, this new format precludes the opportunity to ask follow-up questions. [Keep Reading...]( Sponsored [Semrush vs. That Other SEO Tool]( By SEMRUSH We put Semrush and another SEO tool head-to-head. Semrush came out on top. More keywords, more backlinks, and more use cases. Who did Semrush beat? [See the Scorecard]( Careers [The 20 Best Computer Science Schools Worldwide]( By Shelley Walsh In this technological and digital age, we’ve seen a rise in the importance of expanding the computer science workforce. With demand for skill sets, such as machine learning and artificial intelligence, as well as software developers, web developers, and video game development, a computer science degree will give you access to many opportunities. Securing a place at one of the best computer science schools or universities will ensure you get access to the best jobs to start your career. Keep reading to learn which are the the best computer science schools in the world and what route to take to your future. [Read Now...]( Link Building, SEO [Can Link Building Give You Or Your Client A Bad Reputation?]( By Kristi Hines Before visiting a business, 63.6% of consumers check Google reviews. And 35% of people ranked “trust in brand” as one of their top reasons for choosing a retailer. Because a single bad review can cost you sales and a negative reputation can be disastrous, reputation management has become an important part of every digital strategy. And one of the ways in which external links impact your S.E.O. strategy is by the effect they have on domain authority. This can be both positive and negative. [Read Now...]( Sponsored [GA4 Webinar: Get a full rundown of Google Analytics 4]( By CallRail Everything you need to know before switching to Google Analytics 4. [Register Now]( Ask an SEO, SEO [Is It Better To Direct To A New Subpage Or A Popup Page?]( By Tony Wright Your navigation is more than the links the visitor clicks to travel from one page to the next. Understanding how visitors consume your content is paramount to creating successful site navigation. When you set up a website, the most important thing to remember is how visitors will guide themselves through the information you have provided. In many cases, using a pop-up is against the rules if you are running a paid search on the page. But, if you have some information that the consumer should really see – like say an email sign-up, pop-ups in the same browser window can be extremely effective. Without knowing your site and seeing your analytics, it’s impossible to know exactly what to do, but in most cases, standard navigation is standard for a reason. [Read Now...]( Facebook, News [Meta Rolls Out 6 Updates To Facebook Groups]( By Matt G. Southern Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. [Read Now...]( Sponsored [NESS 2022: How This News SEO Conference Shaped A Community]( By News and Editorial SEO Summit Journalists, editors & SEO professionals – looking to upgrade your knowledge in the field? NESS is an online conference you can’t miss! [Read More]( News, Video Advertising [Google Adds Music Genres As Placement Option For Video Ads]( By Matt G. Southern Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube. [Read Now...]( Agency Marketing, Content Marketing, Digital Marketing [How Should Global Brands Engage Gen Z During The FIFA World Cup?]( By Greg Jarboe So, with the biggest global sporting event just around the corner, digital marketers in the U.S. may need to juggle their holiday plans to take advantage of the biggest marketing opportunity for global brands. And the demographic that many marketers are struggling to reach continues to be Gen Z. According to The New York Times, only 23% of Gen Z claim to be passionate sports fans. In light of this, brands are searching for ways to satisfy a younger generation’s appetite for immersive, community-driven experiences. Fans could go into a livestream where we had athletes doing Q.&.As and interacting with our users. Fans were rocking their merch and showcasing their fandoms in a digital world but were also able to physically interact with them in a unique way that brought them closer to the Fan Controlled Football League. Brands that want to earn true brand equity among Gen Z leading up to the World Cup need to bring experiences to their fans with real value. Brands that show they value their customers through their action over words, always win. [Read Now...]( Content, International Search [4 Questions To Ask When Your Content Doesn’t Convert Globally]( By Motoko Hunt Have you checked what appears in the search results to see if your content topic fits well there? For example, when I searched for “wooden spoon,” the search results were filled with shopping sites and images. When I searched for “tiling,” I found the definition of tiling, how-to guides, and videos in the search results. The search results for “ceramic material” included pages with definitions and general “what is” type content.  If your brilliant article does not have the correct elements or in the context of the searcher, you may never be seen. If certain content on your site doesn’t perform well in one country compared to other countries, it could be that the audience interest is different there. Research the local interests and edit the local page or add additional information to the main content that will connect with the local audience. Each market is different, with some researching online and buying offline requiring more specifications and information before they are ready to purchase. [Read Now...]( [image]( Ebook [The Dark Side Of Link Building]( [Download Now...]( Upcoming Events October 26 at 2 pm ET Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth Topic: SEO | Sponsor: Journey Further [Register Now]( November 2 at 2 pm ET How To Hire Top SEO & Content Marketing Talent In 2023 Topic: SEO | Sponsor: Conductor [Register Now]( November 16 at 2 pm ET How To Analyze Your Content & Craft A Winning Strategy In 2023 Topic: SEO | Sponsor: CopyPress [Register Now]( Digital Marketing Job of the Day [Senior Digital Marketing Manager]( Nouria Energy,  Worcester, MA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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