SEJ Today: Is Language A Google Ranking Factor?

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, October 24, 2022 [Read the Article]( SEO [Is Language A Google Ranking Factor?]( By Kristi Hines If your target audience speaks different languages, offering your website content in multiple languages would make sense to provide a better user experience. But does offering different languages on your website affect organic search rankings? Can the way you organize your localized pages affect organic search rankings? Your content should be in English if you want to reach English-speaking people. However, that same English content probably won't rank well in markets where other languages – including Chinese, Arabic, or Spanish, for instance – dominate. [Keep Reading...]( Sponsored [Semrush vs. That Other SEO Tool]( By SEMRUSH We put Semrush and another SEO tool head-to-head. Semrush came out on top. More keywords, more backlinks, and more use cases. Who did Semrush beat? [See the Scorecard]( Agency Marketing, Content Marketing, Digital Marketing [How Should Global Brands Engage Gen Z During The FIFA World Cup?]( By Greg Jarboe So, with the biggest global sporting event just around the corner, digital marketers in the U.S. may need to juggle their holiday plans to take advantage of the biggest marketing opportunity for global brands. And the demographic that many marketers are struggling to reach continues to be Gen Z. According to The New York Times, only 23% of Gen Z claim to be passionate sports fans. In light of this, brands are searching for ways to satisfy a younger generation’s appetite for immersive, community-driven experiences. Fans could go into a livestream where we had athletes doing Q.&.As and interacting with our users. Fans were rocking their merch and showcasing their fandoms in a digital world but were also able to physically interact with them in a unique way that brought them closer to the Fan Controlled Football League. Brands that want to earn true brand equity among Gen Z leading up to the World Cup need to bring experiences to their fans with real value. Brands that show they value their customers through their action over words, always win. [Read Now...]( Content, International Search [4 Questions To Ask When Your Content Doesn’t Convert Globally]( By Motoko Hunt Have you checked what appears in the search results to see if your content topic fits well there? For example, when I searched for “wooden spoon,” the search results were filled with shopping sites and images. When I searched for “tiling,” I found the definition of tiling, how-to guides, and videos in the search results. The search results for “ceramic material” included pages with definitions and general “what is” type content.  If your brilliant article does not have the correct elements or in the context of the searcher, you may never be seen. If certain content on your site doesn’t perform well in one country compared to other countries, it could be that the audience interest is different there. Research the local interests and edit the local page or add additional information to the main content that will connect with the local audience. Each market is different, with some researching online and buying offline requiring more specifications and information before they are ready to purchase. [Read Now...]( SEJ Webinar [Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth]( By Search Engine Journal Learn why relevant branded content is the key to increasing visibility and traffic for winning SEO performance, with machine learning in mind. When’s the webinar? October 26 at 2 p.m. ET. [Save My Seat]( Link Building, SEO [How To Use Relevant, Targeted Directories For Link Building]( By Julia McCoy There's no question people get most of their information online these days, but... Did you know people are also searching for local businesses just as much as they look up answers for what ails them? A BrightLocal consumer survey found that 99% of consumers used the internet to look up a local business in the last year. 78% look up local businesses at least once a week or more. Online directories – also known as business directories or business listings – are an easy way for businesses to build links and draw traffic to their site. Here are three benefits of using an online directory: [Read Now...]( Paid Media Strategy, PPC [Scale Your B2B Lead Generation With Discovery Ads]( By Melissa Mackey To achieve successful lead generation with Discovery ads, it’s especially crucial to make sure you’re measuring conversions correctly. This is true for any Google Ads campaign, but especially so for higher-funnel ad types like Discovery. For some B.2.B. advertisers, true lead volume might be too low for Discovery to work efficiently. So if low-cost clicks is your objective, or you’re trying to build a retargeting audience, display is a better choice than Discovery. If you’re looking to scale your B.2.B. lead generation efforts beyond search, give Discovery ads a try. They’re worth testing. [Read Now...]( Sponsored [NESS 2022: How This News SEO Conference Shaped A Community]( By News and Editorial SEO Summit Journalists, editors & SEO professionals – looking to upgrade your knowledge in the field? NESS is an online conference you can’t miss! [Read More]( Link Building, SEO [Buying Backlinks For SEO: Yes, This Is Still A Thing]( By Aleh Barysevich It wasn’t long from the time when search engine optimizers first realized the important role backlinks played in search rankings until some enterprising soul came up with the idea of selling links. Of course, just like nearly every other ranking hack in S.E.O., it wasn’t long before bad actors started abusing it. And Google, doing what Google does, began cracking down on the process. It not only reduces the workload building links requires (e.g., creating quality content, prospecting for link opportunities, and building relationships), but it also significantly cuts down on the time it takes to start seeing results. [Read Now...]( LinkedIn, News [LinkedIn Adds Automatic Captions To Videos]( By Matt G. Southern LinkedIn is upgrading video content with automatically generated captions and adding a number of new features to assist people with accessibility needs. [Read Now...]( News, PPC [Google Lets You Disable Targeted Ads & Keep Personalized Searches]( By Matt G. Southern Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. [Read Now...]( [image]( Ebook [The Dark Side Of Link Building]( [Download Now...]( Upcoming Events October 26 at 2 pm ET Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth Topic: SEO | Sponsor: Journey Further [Register Now]( November 2 at 2 pm ET How To Hire Top SEO & Content Marketing Talent In 2023 Topic: SEO | Sponsor: Conductor [Register Now]( November 16 at 2 pm ET How To Analyze Your Content & Craft A Winning Strategy In 2023 Topic: SEO | Sponsor: CopyPress [Register Now]( Digital Marketing Job of the Day [Marketing Director]( Parting Stone,  Santa Fe, NM, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. 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