SEJ Today: Google Spam Algorithm Update & John Mueller On Image Filenames

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Thursday, October 20, 2022 [Read the Article]( News, SEO [Google Spam Algorithm Update Rolling Out Now]( By Matt G. Southern Google confirms an algorithm update targeted at fighting spam is rolling out to search results worldwide and in all languages. Google estimates the October 2022 spam update will take several days to roll out. Exact details about spam updates are rarely provided, except in cases where they target specific types of spam, such as last year's link spam update. Google regularly rolls out spam updates to maintain the quality of its search results. Spam updates are designed to improve Google's automated systems that are constantly running in the background to detect spam in search results. If you're following the Google Search Essentials, formerly known as the Google Webmaster Guidelines, it's likely you don't much much to worry about with respect to the October 2022 spam update. [Keep Reading...]( Sponsored [Have You Tried Our New Free Competitive Research Tool?]( By Moz Enter any URL now to see who your true SERP competitors are. Spot keyword gaps and content wins to overtake your top rivals. [Try It Free]( Content, Link Building [How To Optimize Your Statistics Pages To Earn Links]( By Megan Mahoney You’ve probably already heard that statistics pages are a great way to generate links, but you’ve also probably noticed that some statistics pages are much more successful at earning links than others. So I wanted to figure out what separates the most successful statistics pages from those that fall flat. After doing some research and experimenting with my own content, I found six key things that seem to significantly improve a statistics post’s link attraction. Creating a great statistics page is a lot more than just creating the longest list of statistics that exists. It’s about creating a resource that journalists and other content marketers find useful and can use to support their claims. Try out some of these tips, and let us know if they help you generate more links! [Read Now...]( SEO [What Is Organic Search?]( By Zack Kadish Organic search is the best way to make sure that your content is found by users. You aren’t paying for these clicks, you’re earning them. Users understand that the content showing up at the top of search engine results is the most relevant and helpful content for what they are searching for. By making life easier for Google, you also end up reaping the rewards as your content and website receive more organic traffic, conversions, and recognition internally. Becoming more visible organically is not an easy undertaking. There will always be a lot of trial and error before figuring out what works. That’s the best part of S.E.O. though. Once you figure out what works, you can replicate those wins and learnings across the entire site. [Read Now...]( Sponsored [[SEJ subscriber exclusive] SEO tool LIFETIME offer.]( By Mangools Get all the important SEO features you need in this limited-time offer. [Claim Your Exclusive Lifetime Deal!]( Paid Media Strategy, PPC [How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research]( By John Lincoln The Google Ads Keyword Planner is a useful tool, there's no doubt about that. Whether you're getting started with your first Google Ads campaign or your hundredth campaign, having a plan or forecast is critical. But have you ever thought of using the Keyword Planner as a way to forecast trends in the future? Staying ahead of the curve by predicting demand can set you apart in any competitive market. [Read Now...]( News, Video Advertising [Google Ads Rolls Out 5 New Video Ad Templates]( By Matt G. Southern To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates. [Read Now...]( SEJ Webinar [How To Use Product-Focused PR To Boost Search Rankings]( By Search Engine Journal Learn why relevant branded content is the key to increasing visibility and traffic for winning SEO performance, with machine learning in mind. When’s the webinar? October 26 at 2 p.m. ET. [Save My Seat]( News, SEO [Google On Image Filenames & A Surprising SEO Mistake]( By Roger Montti Google's Lizzi Sassman and John Mueller discussed the importance of image filenames in a recent Search Off the Record podcast and at one point discussed a major mistake when it comes to filenames. [Read Now...]( News, Video Advertising [Google Updates “Unavailable Video” Policy]( By Brooke Osmundson Google Ads updated its "unavailable video" advertiser policy, arming marketers with more transparency to solve ad disapprovals faster. [Read Now...]( Ask an SEO [How Can Resellers Create Linkable Assets & Build Better Links?]( By Adam Riemer Creating link-worthy content isn't just one piece of content. It is building a library full of it. I don't mean a literal library, what I mean is making sure each area of your website is filled with good, quality content. Images, videos, guides, infographics, etc. By showing you understand their problems and have solutions to them, you're likely going to get more qualified leads and speed up the time to close a deal. The consumer knows they're in the right place, and you've been there with others before. The final benefit here is that you'll have resources available for journalists, industry publications, and bloggers to find. [Read Now...]( [image]( Ebook [The Dark Side Of Link Building]( [Download Now...]( Upcoming Events October 26 at 2 pm ET Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth Topic: SEO | Sponsor: Journey Further [Register Now]( November 2 at 2 pm ET How To Hire Top SEO & Content Marketing Talent In 2023 Topic: SEO | Sponsor: Conductor [Register Now]( November 16 at 2 pm ET How To Analyze Your Content & Craft A Winning Strategy In 2023 Topic: SEO | Sponsor: CopyPress [Register Now]( Digital Marketing Job of the Day [Digital Marketing/E-commerce Analyst]( G-TECH Services,  Warren, MI, USA, Salary: $90K/year-$108K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? 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