SEJ Today: Google Halloween Search Trends & WordPress Security Release

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, October 19, 2022 [Read the Article]( Local Search, News [Google Reveals Top Search Trends For Halloween 2022]( By Matt G. Southern Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website. Halloween Frightgeist is a website powered by Google Trends designed to highlight popular costume ideas. Google’s data can be helpful to marketers who work in related verticals and are looking to get high-value products in front of last-minute shoppers. With two weeks left until Halloween, it’s not too late for one last marketing push before the season ends. Data is limited to searches in the United States, though you can drill down into the data at a city and state level. [Keep Reading...]( Sponsored [Have You Tried Our New Free Competitive Research Tool?]( By Moz Enter any URL now to see who your true SERP competitors are. Spot keyword gaps and content wins to overtake your top rivals. [Try It Free]( Ask an SEO [How Can Resellers Create Linkable Assets & Build Better Links?]( By Adam Riemer Creating link-worthy content isn't just one piece of content. It is building a library full of it. I don't mean a literal library, what I mean is making sure each area of your website is filled with good, quality content. Images, videos, guides, infographics, etc. By showing you understand their problems and have solutions to them, you're likely going to get more qualified leads and speed up the time to close a deal. The consumer knows they're in the right place, and you've been there with others before. The final benefit here is that you'll have resources available for journalists, industry publications, and bloggers to find. [Read Now...]( Social Media, Twitter [How The Twitter Algorithm Works & Optimizing For It]( By Kristopher Jones To the user, how it all looks is like this. When users have the Home timeline selected (the Twitter algorithm), they’ll see content from Twitter’s algorithm, an “in case you missed it” section of recent tweets from accounts they follow, and then all the other, “regular” tweets from accounts they follow. Users can also flip the switch on the algorithm to turn off Twitter’s assumptions about their interests and go into “Latest Tweets” mode to see a reverse-chronological list of all recent tweets from accounts they follow. When you post content that is shareable, funny, or intellectually stimulating, that encourages likes. When you do that on a consistent schedule, that encourages follows. Now, likes and follows don’t necessarily translate into more business for you, but they can help to build a real audience on social media and ultimately grow your brand awareness. [Read Now...]( SEJ Webinar [Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth]( By Search Engine Journal Learn why relevant branded content is the key to increasing visibility and traffic for winning SEO performance, with machine learning in mind. When’s the webinar? October 26 at 2 p.m. ET. [Save My Seat]( SEO [Spelling & Grammar: Are They Google Ranking Factors?]( By Kristi Hines While most professionals strive to write the highest quality content possible, spelling and grammatical mistakes happen. But what happens when you publish those mistakes? Will search engines be less likely to rank you higher in search results thanks to those mistakes? Understandably, many marketing professionals see spelling and grammar as possible ranking factors. After all, one of the things often repeated by Google is to avoid publishing low-quality content. [Read Now...]( News, WordPress [WordPress Security Release Fixes 16 Vulnerabilities]( By Roger Montti WordPress 6.0.3 security release addresses 16 vulnerabilities, including patches to protect against SQL injections and Stored XSS attacks [Read Now...]( Sponsored [5 Ways SEO Experts Are Winning In Local Search With Automated SERP APIs]( By Bright Data Learn how SEO pros are automatically discovering actionable search insights with SERP APIs and SERP scrapers to win top positions on SERPs. [Read More]( Digital Advertising, News [Google Makes Audio Ads Available To All Advertisers]( By Matt G. Southern Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. [Read Now...]( News, PPC [Google Ads Rolls Out 3 New Reporting Columns]( By Matt G. Southern Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals. [Read Now...]( News, SEO [Google On The Main Thing To Know About Geo IP Redirects]( By Matt G. Southern Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects. [Read Now...]( [image]( Ebook [The Dark Side Of Link Building]( [Download Now...]( Upcoming Events October 19 at 2 pm ET How To Adapt To Google’s Helpful Content & Core Updates Topic: SEO | Sponsor: CopyPress [Register Now]( October 26 at 2 pm ET Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth Topic: SEO | Sponsor: Journey Further [Register Now]( November 2 at 2 pm ET How To Hire Top SEO & Content Marketing Talent In 2023 Topic: SEO | Sponsor: Conductor [Register Now]( November 16 at 2 pm ET How To Analyze Your Content & Craft A Winning Strategy In 2023 Topic: SEO | Sponsor: CopyPress [Register Now]( Digital Marketing Job of the Day [Senior Manager of Marketing Science]( Spectrum,  Stamford, CT, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? 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