SEJ Today: Google Makes Ads More Distinguishable From Organic Results

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, October 18, 2022 [Read the Article]( News, PPC [Google Makes Ads More Distinguishable From Organic Results]( By Matt G. Southern Google is rolling out updates to search ads that include the removal of the "ad" label and adding business names and logos. These changes help to make Google Search ads easier to distinguish from organic results. Google recently changed search snippets for website homepages by displaying the website's name rather than the title tag. Now, business names will be the topmost visual element of search ads. See an example of the new design below: Previously, the landing page URL appeared at the top of search ads, followed by the ad title text. [Keep Reading...]( Sponsored [Have You Tried Our New Free Competitive Research Tool?]( By Moz Enter any URL now to see who your true SERP competitors are. Spot keyword gaps and content wins to overtake your top rivals. [Try It Free]( SEO [How To Get Your Site Indexed Before Launch & Why It Matters]( By Adam Riemer So, how do we get search engines to begin indexing our sites? Search Console offers a request indexing feature and Bing offers Index Now. These are easy ways to get on both radars. If you don't index your website before launch, it could be a few weeks before consumers find you in search engines. Anyone that shows up for your brand or name may get your customers instead. [Read Now...]( Social Media Advertising, TikTok [How To Optimize TikTok Ads Like A Pro: The 5-Step Guide]( By David Morneau Although TikTok can be likened to an Ancient Greek platia (the fancy word for “square”), budget often dictates exposure. For example, Brand Takeover Ads cost north of $50,000, though they do show users short full-screen ads when opening the mobile app. You also want to constantly test your ads, looking for better ways to generate more engagement and sales. Don’t forget to partner with the right content creators and listen to your public. That’s why this article will focus on optimizing TikTok ads (like a pro) after your campaign has rolled out. And to do that, we’ll analyze the matter from three lenses offered by Aristotle. Side-note: We would quote our long-departed friend, but search engines don’t seem to favor sources older than five years, deeming them obsolete. So you’ll have to take our word for it that he defined three modes of persuasion to convince the audience: ethos, pathos, and logos. [Read Now...]( Sponsored [[Oct. 26] Hear From The Best Minds in Digital Marketing!]( By Conductor Save your seat today for Conductor’s Digital Transformation Summit. [Save My Spot]( Technical SEO [404 vs. Soft 404 Errors: What’s The Difference & How To Fix Both]( By Benj Arriola Google search console warns publishers about two kinds of 404 errors: 404 and soft 404. While they're both called 404, they are actually very different. Consequently, it's important to understand what each error is in order to fix them. A webpage that is accessed by a browser responds with a status code that communicates whether the request was successful and, if not, why it wasn't. These responses are communicated with what is commonly referred to as H.T.T.P. response codes, but officially they are called H.T.T.P. status codes. [Read Now...]( Ecommerce, SEJ Show [How To Leverage Amazon Prime Day To Grow Sales - Ep. 289]( By Loren Baker Amazon Prime Day opened doors to endless marketing boosts for the second time this year. Refersion's Raj Nijjer joins me on the SEJShow to discuss marketing opportunities for Amazon Prime Day within and outside of Amazon. Even for businesses not on Amazon, there are chances to leverage the new October Prime Day, which is on its way to becoming as large of a holiday shopping day as Black Friday. Raj's experience in the ecommerce space has given him an invaluable advantage in building out affiliate marketing strategies for brands looking at ways of accelerating growth. His role as CMO at Refersion involves enabling advocacy and maximizing customer lifetime value for brands. When not investing or advising startups, Raj is a witty and knowledgeable speaker on all things tech-related. He knows his way around any digital marketing topic you can throw at him! [Read Now...]( SEJ Webinar [How To Adapt Your Content Strategy For Success On Google]( By Search Engine Journal On this webinar, you’ll learn to create and implement a content strategy that keeps Google happy and fulfills your customers’ needs for compelling, helpful content. [Register Now]( News, TikTok [TikTok Update Will Restrict Live Streaming To Adult Hosts]( By Brian Frederick In a move intended to improve community trust and safety, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over. [Read Now...]( News, SEO [Google on Alt Text SEO & Accessibility]( By Roger Montti Google's John Mueller and Lizzi Sassman discuss creating image alt text that's good for those using screen readers, briefly touching on what to do about decorative images and how it's tricky to write alt text that finds the balance between SEO and accessibility. [Read Now...]( SEO, Technical SEO [Information Retrieval: An Introduction For SEOs]( By Dan Taylor In S.E.O. we talk a lot about the index, indexing, and indexing problems – but we don’t actively talk about the role of the index in search engines. The purpose of an index is to store information, something which Google does through tiered indexing systems and shards, to act as a data reservoir. This is because it’s unrealistic, unprofitable, and a poor end-user experience to remotely access (crawl) webpages, parse their content, score it, and then present a SERP in real-time. In this article, I’m going to cover some of the basics of information retrieval, which when understood could help you better optimize web pages for ranking performance, and also help you better analyze algorithm changes and SERP (search engine results page) updates. To understand and appreciate modern-day search engines' processes when it comes to practical information retrieval, we need to understand the history of information retrieval on the internet – particularly how it relates to search engine processes. [Read Now...]( [image]( Ebook [The Dark Side Of Link Building]( [Download Now...]( Upcoming Events October 19 at 2 pm ET How To Adapt To Google’s Helpful Content & Core Updates Topic: SEO | Sponsor: CopyPress [Register Now]( October 26 at 2 pm ET Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth Topic: SEO | Sponsor: Journey Further [Register Now]( November 2 at 2 pm ET How To Hire Top SEO & Content Marketing Talent In 2023 Topic: SEO | Sponsor: Conductor [Register Now]( November 16 at 2 pm ET How To Analyze Your Content & Craft A Winning Strategy In 2023 Topic: SEO | Sponsor: CopyPress [Register Now]( Digital Marketing Job of the Day [Channel Marketing Manager]( Dormakaba,  Indianapolis, IN, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? 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