SEJ Today: WordPress 6.1 Is Jam-Packed With Performance Upgrades

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, October 17, 2022 [Read the Article]( News, WordPress [WordPress 6.1 Is Jam-Packed With Performance Upgrades]( By Roger Montti WordPress 6.1, arriving November 2022, is jam-packed with performance improvements, signaling that this may be the update that many have been waiting for. WordPress performance scores from the beginning of 2022 until the end of September have been relatively stable, going up a few percentage points in the spring then dropping in the summer, ending September roughly 3 percentage points higher than from the start of the year. Most other platforms have enjoyed more substantial performance improvements month after month in 2022: WordPress publishers hoping for performance improvements had little good news this year. But that's about to change in a big way. [Keep Reading...]( Sponsored [Have You Tried Our New Free Competitive Research Tool?]( By Moz Enter any URL now to see who your true SERP competitors are. Spot keyword gaps and content wins to overtake your top rivals. [Try It Free]( SEO, Technical SEO [Information Retrieval: An Introduction For SEOs]( By Dan Taylor In S.E.O. we talk a lot about the index, indexing, and indexing problems – but we don’t actively talk about the role of the index in search engines. The purpose of an index is to store information, something which Google does through tiered indexing systems and shards, to act as a data reservoir. This is because it’s unrealistic, unprofitable, and a poor end-user experience to remotely access (crawl) webpages, parse their content, score it, and then present a SERP in real-time. In this article, I’m going to cover some of the basics of information retrieval, which when understood could help you better optimize web pages for ranking performance, and also help you better analyze algorithm changes and SERP (search engine results page) updates. To understand and appreciate modern-day search engines' processes when it comes to practical information retrieval, we need to understand the history of information retrieval on the internet – particularly how it relates to search engine processes. [Read Now...]( Ecommerce, SEO Strategy [SEO Strategy For Recurring Events, Seasonal Sales & Pop-Up Stores]( By Lee Wilson There are many ways to gather data on topical information users (people) are associating with your event. This is equally the case for larger entities and more established recurring lineups as it is for external competing examples that may be better known but closely matched to your own niche positioning. The easiest data point is directly in the Google search results and predictive search. A common thread throughout all recurring events and seasonal or pop-up stores' S.E.O. strategy is local S.E.O. The locality is the trigger from which all mobile search is filtered. Local intent has also grown substantially faster over the past 2-3 years. In fact, search trends associated with location intent including “shopping near me” have experienced systematic growth dating back to 2017: [Read Now...]( Sponsored [[Oct. 26] Hear From The Best Minds in Digital Marketing!]( By Conductor Save your seat today for Conductor’s Digital Transformation Summit. [Save My Spot]( Technical SEO [A Technical SEO Guide To Redirects]( By Vahan Petrosyan Website redirects tell browsers and search engines information about a U.R.L. and where to find the webpage. It's important to use redirects correctly because they have an impact on how websites are crawled and indexed by Google. While most people think of redirects as something like an internet detour sign, there is actually a lot more going on, and it's surprisingly interesting to discover. Browsers and search engine crawlers like GoogleBot are called user agents. When a user agent tries to access a webpage, what's really happening is that the user agent is making a request, and the website server is issuing a response. The response is called an H.T.T.P. response status code. It provides a status for the request for a U.R.L. [Read Now...]( News, SEO [Google Replaces Title Tags With Site Names For Homepage Results]( By Roger Montti Google appears to have stopped showing title tags for mobile search results for the entire website such as in searches for the name of a website which generally show the home page. [Read Now...]( SEJ Webinar [How To Adapt Your Content Strategy For Success On Google]( By Search Engine Journal On this webinar, you’ll learn to create and implement a content strategy that keeps Google happy and fulfills your customers’ needs for compelling, helpful content. [Register Now]( Content, Digital Experience, SEO [Content Personalization: What Is It?]( By Ryan Weber Customers crave personalization in every aspect of life – from their shopping preferences to the types of food they eat, to the home decor styles they desire. They are more likely to spend their time and money on products and services that align with their preferences, wants, and needs. For example, say you're shopping for black winter boots on a retailer's website and you view multiple product pages featuring different boots. Google Discover is yet another tool that relies heavily on personalization and curates a feed of content based on user's previous searches. Content that surfaces is unique to the individual and what Google’s automated systems believe to be a good match for the individual's interests. For example, if you often search for sports scores or the odds of your favorite football team winning its next game, you'll likely have a feed filled with sports-related content. [Read Now...]( Content, SEO [25 Best Examples Of Effective FAQ Pages]( By Lee Wilson Frequently Asked Question (F.A.Q.) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination page experience. An effective F.A.Q. resource can educate, inform, and guide the user in a natural way through your website's content and toward the goals and end results you have set. Over the years, the role of the F.A.Q. page has changed substantially, and now an FAQ page is an essential webpage to have on your site. [Read Now...]( SEO [AMP: Is It A Google Ranking Factor?]( By Matt G. Southern A.M.P. is an H.T.M.L. framework that helps desktop-optimized sites deliver ultra-fast mobile versions of webpages. A.M.P. is a creation of Google, which has led to claims it gives pages a ranking advantage in mobile search over non-A.M.P. pages. The claim here is straightforward – A.M.P. gives pages a ranking boost in Google’s search results. Discussions about A.M.P. as a ranking factor began when Google launched the technology in 2018. [Read Now...]( [image]( Ebook [The Dark Side Of Link Building]( [Download Now...]( Upcoming Events October 19 at 2 pm ET How To Adapt To Google’s Helpful Content & Core Updates Topic: SEO | Sponsor: CopyPress [Register Now]( October 26 at 2 pm ET Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth Topic: SEO | Sponsor: Journey Further [Register Now]( November 2 at 2 pm ET How To Hire Top SEO & Content Marketing Talent In 2023 Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Marketing Automation Manager]( WunderLand Group,  New Hyde Park, NY, USA, Salary: $125K/year-$125K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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