SEJ Today: Goodbye Google Webmaster Guidelines, Hello Google Search Essentials

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, October 14, 2022 [Read the Article]( News, SEO [Goodbye Google Webmaster Guidelines, Hello Google Search Essentials]( By Matt G. Southern Google is officially rebranding the Webmaster Guidelines as "Search Essentials," which comes with a simplified refresh consisting of only three sections. In addition to making the former Google Webmaster Guidelines easier to understand, Google's motivation behind the refresh is to move away from the term "webmaster." Google has gradually removed "webmaster" from its branding over the past few years. For example, "Google Webmaster Central" was rebranded as "Google Search Central." "Webmaster" is a dated term, Google says, and doesn't include all content creators who want to see their content rank in search results. Many former guidelines are moving to specific sections within the Google Search Central website. [Keep Reading...]( Sponsored [Call Tracking Software That Helps You Market With Confidence]( By CallRail Understand what makes your phones ring (and texts ping), so you can focus your budget on the marketing that works, reduce your cost per lead, and boost ROI. Start a 14-day free trial of CallRail today. [Start a Free Trial]( Content, Digital Experience, SEO [Content Personalization: What Is It?]( By Ryan Weber Customers crave personalization in every aspect of life – from their shopping preferences to the types of food they eat, to the home decor styles they desire. They are more likely to spend their time and money on products and services that align with their preferences, wants, and needs. For example, say you're shopping for black winter boots on a retailer's website and you view multiple product pages featuring different boots. Google Discover is yet another tool that relies heavily on personalization and curates a feed of content based on user's previous searches. Content that surfaces is unique to the individual and what Google’s automated systems believe to be a good match for the individual's interests. For example, if you often search for sports scores or the odds of your favorite football team winning its next game, you'll likely have a feed filled with sports-related content. [Read Now...]( Content, SEO [25 Best Examples Of Effective FAQ Pages]( By Lee Wilson Frequently Asked Question (F.A.Q.) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination page experience. An effective F.A.Q. resource can educate, inform, and guide the user in a natural way through your website's content and toward the goals and end results you have set. Over the years, the role of the F.A.Q. page has changed substantially, and now an FAQ page is an essential webpage to have on your site. [Read Now...]( SEJ Webinar [How To Adapt To Google's Helpful Content & Core Updates]( By Search Engine Journal On this webinar, you’ll learn to create and implement a content strategy that keeps Google happy and fulfills your customers’ needs for compelling, helpful content. [Register Now]( SEO [AMP: Is It A Google Ranking Factor?]( By Matt G. Southern A.M.P. is an H.T.M.L. framework that helps desktop-optimized sites deliver ultra-fast mobile versions of webpages. A.M.P. is a creation of Google, which has led to claims it gives pages a ranking advantage in mobile search over non-A.M.P. pages. The claim here is straightforward – A.M.P. gives pages a ranking boost in Google’s search results. Discussions about A.M.P. as a ranking factor began when Google launched the technology in 2018. [Read Now...]( News, Tools [Microsoft Bing Is Getting An AI Image Generator]( By Matt G. Southern Microsoft Bing is getting an AI image generator in the coming weeks, which allows users to turn text into digital art. [Read Now...]( SEJ Webinar [How To Adapt Your Content Strategy For Success On Google]( By Search Engine Journal On this webinar, you’ll learn to create and implement a content strategy that keeps Google happy and fulfills your customers’ needs for compelling, helpful content. [Register Now]( News, SEO [Google Launching Passkey Support for Android, Chrome]( By Brian Frederick As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, allowing for secure password autofill [Read Now...]( Ask an SEO [Is Link Spam From Our Old Hacked Website Impacting Our New One?]( By Adam Riemer Pages that are supposed to rank could be new and old internal links can be updated. New pages are created and can get some "juice" from older blog posts and P.D.Ps. There could be links off the same words to separate pages which sends a conflicting signal to search engines. Change them. Google has also made massive improvements on recognizing and ignoring link spam from hacked sites. They may never drop out of the tools or Google Search Console. That is out of your control. If you disavowed, you're good to go. [Read Now...]( Display Ads, News [Google AdSense First-Party Cookies Now Support Personalization]( By Matt G. Southern Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. [Read Now...]( [podcast]( [Current Trends in Email Marketing: Tips & Pitfalls - Ep. 288]( [Listen Now]( Upcoming Events October 19 at 2 pm ET How To Adapt To Google’s Helpful Content & Core Updates Topic: SEO | Sponsor: CopyPress [Register Now]( October 26 at 2 pm ET Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth Topic: SEO | Sponsor: Journey Further [Register Now]( November 2 at 2 pm ET How To Hire Top SEO & Content Marketing Talent In 2023 Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Copywriter - Fully Remote]( Hustler Marketing,  Houston, TX, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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