SEJ Today: Google Clarifies Product Review Best Practices

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, October 10, 2022 [Read the Article]( News, SEO [Google Clarifies Product Review Best Practices]( By Roger Montti Google updated the documentation on how to write product reviews to add examples of kinds of product reviewers and to tighten the focus of the documentation with more precise wording. Overall there were three removals from the original document (out of 21 lines). There were also seven additions to the document, resulting in 24 total lines. Google's Search Central documentation on how to write product reviews is meant to provide product review publishers and merchants with guidance on what constitutes high quality product reviews. The purpose of the documentation is to list specific best practices for product reviews so that those pages have a better chance of being seen by consumers in Google Search. [Keep Reading...]( Sponsored [Call Tracking Software That Helps You Market With Confidence]( By CallRail Understand what makes your phones ring (and texts ping), so you can focus your budget on the marketing that works, reduce your cost per lead, and boost ROI. Start a 14-day free trial of CallRail today. [Start a Free Trial]( Digital Strategy, PPC [Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required)]( By Mitch Cartwright Now to build as many variations of the landing page as you want all you need to do is build your U.R.Ls. You can use this template to build out as many U.R.Ls as you need to at scale. All you need to do is import the locations you want to target in the Location column. You now have the ability to create hyper-specific landing pages which will be customized to a user’s query. The benefit of using this tool to do it is that instead of needing a developer to create separate pages for every location, service or combination of the two – you can create a single page and customize it with U.R.L. parameters. This strategy can be applied to any industry or campaign – not just local service campaigns. [Read Now...]( Content Creation, Vertical SEO [Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Content]( By Edmund Keith When I had to read industry news in a previous job, I definitely didn’t pay attention to numbers in a paragraph. One of the biggest (and on reflection most obvious) lessons from my last two and a half years of telling people about property portal performance is that neither does anyone else. It’s not just the subconscious, lizard-brain stuff about humans preferring to look at images than text – graphs help readers contextualize numbers instantly and boost engagement rate. The lesson here is that if you cover a niche industry you are automatically well within the top 1% of people who most care about this stuff. If you, as a one-percenter, find something boring then it almost certainly is boring and not worth your time to write up. Go and do some research on something that is interesting instead. Spend some time making something that is the best resource on the internet rather than being the first to press about something that very, very few people are going to care about. [Read Now...]( SEJ Webinar [6 Keys Your Business Needs To Win With Your Marketing Agency]( By Search Engine Journal Discover how to take your business to the next level with a strong agency relationship. In this webinar, you'll learn ways to have a clear, transparent and trusting partnership with your agency and drive results. [Register Now]( Content Marketing, SEO, Vertical SEO [12 Tactics For Law Firm Content Marketing Success]( By Alex Valencia Knowing your target audience from the inside out is key to creating content that resonates with them. Without audience research, you’re likely to create content that misses the mark completely. Content in any form can be a powerful tool for increasing your law firm’s visibility online and winning over new clients. From blog articles to ebooks to video webinars, all law firms can use content to reach a wider audience across a variety of platforms. [Read Now...]( News, SEO [Google On The Use Of AI Images]( By Roger Montti Googlers Lizzi Sassman and John Mueller discuss the use of AI images on webpages [Read Now...]( SEJ Webinar [6 Key Principles To Build Agency Trust & Boost Conversions]( By Search Engine Journal Discover how to take your business to the next level with a strong agency relationship. In this webinar, you'll learn ways to have a clear, transparent and trusting partnership with your agency and drive results. [Register Now]( Digital Marketing, SEJ Show [Current Trends in Email Marketing: Tips & Pitfalls - Ep. 288]( By Loren Baker Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay Schwedelson, the founder of SubjectLine.com, joins me on the SEJShow to discuss subject line techniques you should be testing, key tips for conversions, and pitfalls to avoid. You'll discover new options to stay ahead of the curve and how to make the most out of your email marketing. Email marketing expert Jay Schwedelson is one of the best in the business. Founder of the #1 rated subject line grading tool, Subjectline.com, he's evaluated over 15 million subjects and helped 200 thousand marketers send out their message effectively! Also, as the President and CEO of Outcome Media, Jay has helped some of the most iconic brands in the world to become even more successful. With his innovative solutions, he knows what it takes for your business to soar. [Read Now...]( Ask Me Anything About PPC [How To Lower Average Cost Per Click]( By Navah Hopkins A common budget buster is bidding on the same concepts in multiple campaigns or ad groups. Before bidding on an idea, make sure you’re not entering the same auctions with that concept. For example, if you were to bid on the keyword “dog walker near me” in a campaign targeting Boston and another campaign targeting New York, you would not be driving up your auction price. If you bid that keyword concept targeting the same location, it would cause duplicates. Duplicate keywords drive up average C.P.C. The biggest contributing factor to increased C.P.Cs is competition. Make sure you're not accidentally bidding against yourself, along with setting reasonable expectations for competitiveness/value of keyword concepts. [Read Now...]( SEO [Learn SEO: A Blueprint From Beginner To Advanced]( By Loren Baker Whatever the reason you want to learn S.E.O., you’re in the right spot. Right now, some of you are probably a little bit intimidated. All this talk of search algorithms and keyword research and reciprocal links sounds complicated. One of the best things about Google is the extensive amount of information it makes available. While they won’t give away the secret sauce of what exactly drives its algorithm, the search engine giant is surprisingly forthcoming about what does and doesn’t get factored into rankings. [Read Now...]( [image]( Ebook [UX & SEO: Enhancing Online Discoverability And User Experience With A Combined Approach]( [Download Now...]( Upcoming Events October 12 at 2 pm ET 6 Keys Your Business Needs To Win With Your Marketing Agency Topic: Agency Marketing | Sponsor: CallRail [Register Now]( October 19 at 2 pm ET How To Adapt To Google’s Helpful Content & Core Updates Topic: SEO | Sponsor: CopyPress [Register Now]( October 26 at 2 pm ET Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth Topic: SEO | Sponsor: Journey Further [Register Now]( November 2 at 2 pm ET How To Hire Top SEO & Content Marketing Talent In 2023 Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Marketing Manager]( Kwikbit,  Minneapolis, MN, USA, Salary: $65K/year-$80K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. 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