SEJ Today: 7 Tips For Better Local SEO Reporting

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, October 7, 2022 [Read the Article]( Local Search, SEO [7 Tips For Better Local SEO Reporting]( By Matt Bertram One area many agencies lack overall, especially in local SEO, is reporting. Unlike enterprise and international businesses with C-level executives and shareholders, many local businesses only care about getting more foot traffic in their doors. So by simplifying our approach and focusing on reporting only highly relevant data, agencies can better serve local businesses and build stronger relationships. Here are seven tips to improve your local SEO reporting and serve your local clients. Simplifying your SEO reports is not just a tip that local SEO agencies should follow – but one that generally any agency should, too. [Keep Reading...]( Sponsored [Boost Your Content with Keyword Intent Analysis]( By SEMRUSH With Semrush’s keyword intent metric, it's never been easier to quickly align your keywords with the right audience and the right content. [Try It Free]( Ask Me Anything About PPC [How To Lower Average Cost Per Click]( By Navah Hopkins A common budget buster is bidding on the same concepts in multiple campaigns or ad groups. Before bidding on an idea, make sure you’re not entering the same auctions with that concept. For example, if you were to bid on the keyword “dog walker near me” in a campaign targeting Boston and another campaign targeting New York, you would not be driving up your auction price. If you bid that keyword concept targeting the same location, it would cause duplicates. Duplicate keywords drive up average C.P.C. The biggest contributing factor to increased C.P.Cs is competition. Make sure you're not accidentally bidding against yourself, along with setting reasonable expectations for competitiveness/value of keyword concepts. [Read Now...]( SEO [Learn SEO: A Blueprint From Beginner To Advanced]( By Loren Baker Whatever the reason you want to learn S.E.O., you’re in the right spot. Right now, some of you are probably a little bit intimidated. All this talk of search algorithms and keyword research and reciprocal links sounds complicated. One of the best things about Google is the extensive amount of information it makes available. While they won’t give away the secret sauce of what exactly drives its algorithm, the search engine giant is surprisingly forthcoming about what does and doesn’t get factored into rankings. [Read Now...]( SEJ Webinar [6 Keys Your Business Needs To Win With Your Marketing Agency]( By Search Engine Journal Discover how to take your business to the next level with a strong agency relationship. In this webinar, you'll learn ways to have a clear, transparent and trusting partnership with your agency and drive results. [Register Now]( SEO [Text Formatting: Is It A Google Ranking Factor?]( By Miranda Miller Several H.T.M.L. elements format text to help website visitors and search engine crawlers easily identify important portions of your content. But can these elements have an impact on your rankings in search? Continue reading to learn if text formatting is a Google ranking factor. As you can see, text formatting can affect how search engines determine the most important content on a page. But, it’s unlikely that bolded content on a page will be the element that moves you above competitors in search results. Even so, proper markup will help users and search engines find the most important points of your content. [Read Now...]( News, PPC [Google Ads Update: Target Users Who Click On In-App Ads]( By Matt G. Southern Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. [Read Now...]( SEJ Webinar [6 Key Principles To Build Agency Trust & Boost Conversions]( By Search Engine Journal Discover how to take your business to the next level with a strong agency relationship. In this webinar, you'll learn ways to have a clear, transparent and trusting partnership with your agency and drive results. [Register Now]( Content Marketing, SEJ Show [The Death & Afterlife of Content Marketing - Ep. 287]( By Loren Baker In content marketing, trust is the most critical factor. But with all the updates happening now, will this still hold, and will content marketing die off soon? Vitor Peçanha, the CMO and co-founder of Rock Content, joined me on the SEJShow to discuss the future of content marketing. We talked about the importance of branding in trusted content (for even zero-click searches), the "death" of content marketing, and the challenges and opportunities of building a global content marketing company. Bringing global brands to new heights is what Vitor does best. He is an international speaker and one of the founders of Rock Content. A world-renowned leader in content marketing, Rock Content helps businesses grow their brands and drive revenue. Vitor's leadership helped Rock Content grow from a small start-up in Brazil to an international powerhouse. Their global expansion strategy was significant for their success, which saw them invest heavily in new acquisitions. [Read Now...]( SEO, SEO Strategy [A Guide To Google’s Knowledge Graph Search API For SEO]( By Ruth Everett Google will show Knowledge Graph data within SERP features such as knowledge panels, knowledge cards, and featured snippets. This can help brands to become more visible in search results, as well as build authority for certain topics. Data that is pulled into the Knowledge Graph can be influenced by structured data on websites. The Knowledge Graph is used by Google to provide a better search experience for users as it is able to have a better understanding of different topics and their relationships to each other. As Google explains, the Knowledge Graph is used to enhance Google search to find the right thing, get the best summary and go deeper and broader being able to see under the hood of the Knowledge Graph is a great place to start to ensure your website is the best source for Google to use to do just that. I have created a Google Colab notebook here for you to use and play around with the code. I'd love to know what insights you have been able to extract for your own queries. [Read Now...]( News, Twitter [Twitter Update Sets Goal To Be “Best Place To Share Media”]( By Roger Montti Twitter announced an update to multimedia sharing that, together with another update, makes it easier to discover videos and in essence transitions Twitter toward becoming a multimedia sharing platform. [Read Now...]( [podcast]( [The Death & Afterlife of Content Marketing - Ep. 287]( [Listen Now]( Upcoming Events October 12 at 2 pm ET 6 Keys Your Business Needs To Win With Your Marketing Agency Topic: Agency Marketing | Sponsor: CallRail [Register Now]( October 19 at 2 pm ET How To Adapt To Google’s Helpful Content & Core Updates Topic: SEO | Sponsor: CopyPress [Register Now]( October 26 at 2 pm ET Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth Topic: SEO | Sponsor: Journey Further [Register Now]( November 2 at 2 pm ET How To Hire Top SEO & Content Marketing Talent In 2023 Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Manager, US Films Marketing]( Netflix,  Los Angeles, CA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? 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