SEJ Today: Google Announces 7 Local Search Updates

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, September 30, 2022 [Read the Article]( Local Search, News [Google Announces 7 Local Search Updates]( By Matt G. Southern At Google's annual Search On conference, the company announced seven new features and updates to local search. These updates will significantly enhance how people explore neighborhoods, businesses, and restaurants in Google Search. The local search changes rolling out soon include: Read all the details about these updates in the below sections. Google is upgrading its restaurant search capabilities with the ability to find local places that serve a specific dish. [Keep Reading...]( Sponsored [Draw Thousands Of Topics You Can Write About]( By SEMRUSH Discover the most engaging headlines, find the popular questions people ask, and perform a content gap analysis. [Try Out The Tool!]( News, YouTube [YouTube Searches For Health Topics To Show Personal Stories]( By Matt G. Southern YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients. [Read Now...]( CMS Software [Traditional vs. Headless CMS: Digital Evolution And Content Velocity]( By Lemuel Park A headless C.M.S. provides the same ease of use as a traditional C.M.S. but with the added flexibility of modern A.P.I.-based architecture. This type of architecture makes it easy to integrate your C.M.S. with other software applications and services, which can give you the power to deliver better-structured content and create complex digital experiences. Headless C.M.S. decouples the backend infrastructure from the frontend presentation layer. This allows developers to create digital experiences that are not limited by the capabilities of the C.M.S. In contrast, headless content management systems offer more speed and flexibility to deliver content across all the digital channels and new devices of today. Choosing a C.M.S. is a business decision that needs marketing, development, and I.T. input. The solution you select depends on your type of business, the customers, and the audiences you want to serve content to. [Read Now...]( Sponsored [Level Up Your SEO With Moz's New Guide]( By Moz Free and ungated: Professional's Guide to SEO - from MOZ Inbox. [Download The Guide Free]( Agency Marketing, Social Media [Software Industry Traffic Trends Show Zoom Down, Others Up [New Data]]( By Greg Jarboe What do software industry traffic trends mean to digital marketing strategists? Although many S.E.O. pros, content marketers, and social media marketers are focused on updates to search and social media algorithms, most C.M.O.s, Marketing V.P.s, and digital marketing strategists are more concerned by shifts in consumer trends or changes in the customer journey. So, before we jump to the tactical advice offered by SimilarWeb’s 2022 Software Companies Benchmarking Playbook, let me share some of the strategic insights that you won’t find in the playbook, but you can find in their data for companies that were excluded from their software industry traffic benchmarks – especially Facebook and YouTube. So, SimilarWeb’s 2022 Software Companies Benchmarking Playbook meets Google’s longstanding definition of “quality content.” And even the pages on “how to benchmark” meet’s Google’s more recent definition of “helpful content.” And, even S.E.O. pros, content marketers, and social media marketers in the software industry will find engagement metrics and tactical advice in the playbook that will help them navigate “the new normal.” More resources: [Read Now...]( SEO [Is Google’s MUM A Search Ranking Factor?]( By Miranda Miller At Google I/O 2021, Google announced a new technology called M.U.M. (Multitask Unified Model) that it will use internally to help its ranking systems better understand language. Since the announcement, there has been much discussion about if or when M.U.M. would become a ranking factor. Dubbed “a new AI milestone for understanding information,” M.U.M. is designed to make it easier for Google to answer complex needs in search. Google promises M.U.M. will be 1,000 times more powerful than its N.L.P. transfer learning predecessor, B.E.R.T. [Read Now...]( SEJ Webinar [Learn 3 Steps To Perfect SEO Content Creation]( By Search Engine Journal Are you forward-thinking when it comes to search marketing? See how evolving your SEO tactics and creating high-value relevant content leads to higher rankings — delivering the best ROI for your efforts. [Register Now]( LinkedIn, News [LinkedIn Rolls Out 3 Updates To Pages]( By Matt G. Southern LinkedIn rolled out three updates to pages that allows businesses to facilitate more meaningful communication with their audience. [Read Now...]( News [Meta Institutes Hiring Freeze, Budget Cuts, Corporate Restructuring]( By Brian Frederick Social media company Meta is instituting a hiring freeze and warning employees about further restructuring and downsizing. The announcement came from CEO Mark Zuckerberg on […] [Read Now...]( Ecommerce, SEO [Running Amazon Deals And Discounts: A Complete Guide]( By Robyn Johnson With Lightning Deals, one thing to remember is that you have little to no control over when your deal will run. While you can select a deal window that you know your deal will run, you cannot select the date and the time your deal will run. If you select a deal during an event like Prime Day, the deal will run only during the event, but you will not be able to select the day or time. With Lightning Deals, you select a specific number of units to be included in the deal and a count down of the percentage of discounted units displays on the product detail page. The actual product detail page shows a countdown of the total number of units still available as part of the deal in the area next to the product's Buy Box. Together, the badge, percentage off, and the claimed percentage can increase impulse purchases by increasing the amount of scarcity for this deal. [Read Now...]( [podcast]( [Seamlessly Integrating SEO For Product Launches - Ep. 286]( [Listen Now]( Upcoming Events October 6 at 2 pm ET New SEO Strategies: 3 Steps To Perfect SEO Content Creation Topic: SEO | Sponsor: crowd content [Register Now]( October 12 at 2 pm ET 6 Keys Your Business Needs To Win With Your Marketing Agency Topic: Agency Marketing | Sponsor: CallRail [Register Now]( October 19 at 2 pm ET How To Adapt To Google’s Helpful Content & Core Updates Topic: SEO | Sponsor: CopyPress [Register Now]( Digital Marketing Job of the Day [Senior Account Based Marketing Manager]( People Data Labs,  San Francisco, CA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? 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