SEJ Today: Google Announces 5 Changes Coming To Mobile Search

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Thursday, September 29, 2022 [Read the Article]( Mobile SEO, News [Google Announces 5 Changes Coming To Mobile Search]( By Matt G. Southern At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. Starting today on the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in a traditional search query. In the coming months, Google is upgrading the mobile search bar with features that will help users find more relevant results. How Google displays results on mobile is about to change, becoming more visual with a greater focus on images and video. Here’s more information on the updates rolling out today and in the near future. [Keep Reading...]( Sponsored [Draw Thousands Of Topics You Can Write About]( By SEMRUSH Discover the most engaging headlines, find the popular questions people ask, and perform a content gap analysis. [Try Out The Tool!]( Ecommerce, SEO [Running Amazon Deals And Discounts: A Complete Guide]( By Robyn Johnson With Lightning Deals, one thing to remember is that you have little to no control over when your deal will run. While you can select a deal window that you know your deal will run, you cannot select the date and the time your deal will run. If you select a deal during an event like Prime Day, the deal will run only during the event, but you will not be able to select the day or time. With Lightning Deals, you select a specific number of units to be included in the deal and a count down of the percentage of discounted units displays on the product detail page. The actual product detail page shows a countdown of the total number of units still available as part of the deal in the area next to the product's Buy Box. Together, the badge, percentage off, and the claimed percentage can increase impulse purchases by increasing the amount of scarcity for this deal. [Read Now...]( Social Media, TikTok [TikTok Trends Right Now: Fall 2022]( By Donna Almonte Browsing through multiple hashtags can get overwhelming, especially if you're new to the app. Not to mention, TikTok periodically changes its platform features (like how it removed the Discover tab and is trying out the Friends tab), leaving social media marketers and ordinary users everywhere disgruntled. If you’re stuck on ideas and pressed for research time, we've got you covered with this article. Find inspiration from the others who’ve uploaded under these themes and develop a creative short video that captures your identity. Stay consistent and watch your followers grow in time. Good luck! [Read Now...]( News, Social Media Advertising, Twitter [Twitter Ads Suspended By Top Brands Because Of Child Exploitation]( By Roger Montti At least 30 major advertisers have dropped advertising on Twitter after it was revealed that their ads were displayed alongside tweets soliciting illegal child abuse content. [Read Now...]( Content Marketing, News, Vertical SEO [Content Marketing For Law Firms: Expand Your Reach & Increase Your Search Rankings]( By Shannon Phelps If you’re looking to drive web traffic and generate leads for your law firm, content marketing is the answer. But how do you reach your target audience, despite the uniquely competitive search results and strict industry regulations faced by legal businesses? Google holds websites to a higher standard of quality and accuracy when it comes to serving legal information to users, and there are many considerations to take when creating online content. Creating exciting and engaging content for fields in a more serious line of work can be challenging – but it doesn’t have to be. There are some simple steps you can take to improve your law firm’s content strategy and inspire potential clients to reach out. It’s time for marketers to reinvent the way they look at creating content for a ‘boring’ niche. [Read Now...]( Sponsored [How To Get More Budget To Experiment On New Marketing Channels]( By CallRail Learn how to get an increased marketing budget to get in front of a larger audience. Check out the survey results of 601 SMB marketers. [Read More]( News, PPC [Search On 22: Google Debuts 9 New Shopping Features]( By Brooke Osmundson Google's latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization. [Read Now...]( News, SEO [Google Announces More Personalized Search Results at Search On Event]( By Brian Frederick Google will now show users whether the results of search queries are personalized or not, the search engine giant announced via its blog. In February […] [Read Now...]( News, SEO [Google Highlights Online Discussions & Forums In Search Results]( By Matt G. Southern Google is rolling out a new addition to search results that highlights what people are saying about a topic in online discussions and forums. 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