SEJ Today: Website Quality Score: Is It A Google Ranking Factor?

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, September 28, 2022 [Read the Article]( SEO [Website Quality Score: Is It A Google Ranking Factor?]( By Kristi Hines As marketers, we love numbers and metrics. They help us track progress. They tell us where we are and how far we have to go. SEO continues to be a nebulous task and a moving target. Most focus is on how an individual page ranks for a specific query. But, do websites have an overall reputation with Google? Wouldn’t it be nice if Google rewarded consistently high-quality websites based on a score that you can improve? If you search for [website quality score], you will find plenty of debate about whether it exists and, if it does, how you can optimize your website for it. [Keep Reading...]( Sponsored [Draw Thousands Of Topics You Can Write About]( By SEMRUSH Discover the most engaging headlines, find the popular questions people ask, and perform a content gap analysis. [Try Out The Tool!]( Digital Experience, Digital Strategy [Effective Brand Building In The Metaverse]( By Alex Macura Well, aside from the potential to make big bucks, it really is a great way to grow a connection with your customer. There is tremendous brand power in owning the omnipresent experience with your client. As with all things post 2020, authenticity and personalization are key, so this is a great opportunity to grow both. It opens up a new, more effective way to build closer relationships between brand and customer. The metaverse offers a unique, fresh, and highly immersive platform for brands to connect with their customers in a whole new way. From the sale of digital assets and merch, to immersive team meetings, the metaverse is all set at becoming the new powerhouse of digitized marketing. As with all things marketing, get clarity on how your brand can feature in this space, without losing its authentic brand voice. Keep your eye on the future of immersive brand building without losing sight of current marketing objectives. [Read Now...]( SEJ Show, SEO [Seamlessly Integrating SEO For Product Launches - Ep. 286]( By Loren Baker There are many things to consider when launching a new product. But there are ways of getting everything ready and popping the cork in Google once you go live. HubSpot's Aja Frost & Justin Champion joined me on the SEJShow to discuss the role of SEO in product launches, how its seamless integration helped HubSpot's launch of CMS Free, and how your company can incorporate these learnings into your next launch, expansion, or growth initiative. HubSpot's Director of English Growth, Aja Frost, channels her inner rock star to ensure the company reaches the right audiences with organic search strategies. Author of Work-From-Home-Hacks and former head of content SEO, she also shares her tips on working remotely successfully. Justin Champion is an expert in the field of link building, with years of experience that can help you grow your business. As HubSpot's Head of Link Building, an instructor for higher education, and the author of Inbound Content, he knows what it takes to find the most effective strategies. [Read Now...]( SEJ Webinar [[Webinar] Measuring Marketing Effectiveness: What You Need To Know]( By Search Engine Journal In this webinar, you'll learn how to break through the noise and find valuable insights to create winning campaign strategies yielding positive ROI. [Register Now]( SEO [Search Engine Journal Promotes Jessica Cromwell To VP Of Sales]( By Jenise Uehara Henrikson I am thrilled to announce Jessica Cromwell’s well-deserved promotion to VP of Sales for Search Engine Journal. I can’t believe it has been almost 10 years since our partnership began. Back in 2013, Jessica started with us in a part-time administrative role. It quickly became apparent that I had a promising talent on my hands– a quick study, resilient, determined to take on new challenges and make the most of every opportunity that came her way. [Read Now...]( Ecommerce, SEO [8 Must-Have Ecommerce Rich Snippets To Stand Out In Search]( By Emily Amor Search results have come a long way. A standard organic search result before Google introduced SERP features displayed the title tag, meta description, and URL. Fortunately, you don't need to limit your ecommerce store's organic search performance to this. Stay one step ahead of your competitors by implementing structured data. It allows you to make your product stand out in search results with product details, pricing, availability, and even shipping times. [Read Now...]( Sponsored [3 Ecommerce SEO Strategy Mistakes To Avoid & How To Solve Them]( By Maggie Tharp Here's your cheat sheet of three potential mistakes you could be making, from content creation to SEO attribution. [Read More]( SEO, Technical SEO [How Long Before Google Indexes My New Page (And Why It Depends)?]( By Ania Siano While crawling, Googlebot collects information about a given page's main topic, what files this page contains, what keywords appear on it, etc. After finding links on a page, the crawler follows them to the next page, and the cycle continues. It’s important to remember that Googlebot follows the rules set up by robots.txt so that it won’t crawl pages blocked by the directives you provide in that file. Don’t block Googlebot in robots.txt because then it won't crawl your pages. Remember that Google also respects the noindex robots meta tag and generally indexes only the canonical version of the URL. [Read Now...]( Content Marketing, Vertical SEO [Why Content Marketing For Law Firms Doesn’t Have To Be Boring]( By Jason Hennessey Content marking is essential to any business’s strategy to acquire new customers and build authority for the brand. The hard part is that creating exciting and engaging content for fields in a more serious line of work can be challenging. Content marketing presents numerous opportunities to think outside the box and engage with a target audience. [Read Now...]( News, SEO [Google Core & Product Review Updates Finish Rolling Out]( By Matt G. Southern Google's recent core algorithm update and product review update are done rolling out as of September 26, 2022, the company confirms. [Read Now...]( [image]( Ebook [UX & SEO: Enhancing Online Discoverability And User Experience With A Combined Approach]( [Download Now...]( Upcoming Events September 28 at 2 pm ET Measuring Marketing Effectiveness: What You Need To Know Topic: Agency Marketing | Sponsor: iQUANTI [Register Now]( October 6 at 2 pm ET New SEO Strategies: 3 Steps To Perfect SEO Content Creation Topic: SEO | Sponsor: crowd content [Register Now]( October 19 at 2 pm ET How To Adapt To Google’s Helpful Content & Core Updates Topic: SEO | Sponsor: CopyPress [Register Now]( Digital Marketing Job of the Day [Marketing Strategy Manager]( Franklin Electric,  Fort Wayne, IN, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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