SEJ Today: Google App Lets You Remove Personal Information From Search

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, September 23, 2022 [Read the Article]( News, Tools [Google App Lets You Remove Personal Information From Search]( By Matt G. Southern Google is rolling out an update to its mobile app that allows people to request the removal of personal information from search results. This update is an expansion of an existing tool designed to make the removal request form easier to access. Google first launched the personal information removal tool in 2020, though you'd have to go out of your way to find it as it's buried at the bottom of a help page. Now, Google is rolling out the ability to access the form in its mobile app. You can access the form from your user profile menu or the search results pages. If you come across a page in search results containing personally identifiable information, you can tap on the three-dot menu icon and bring up the "About this result" panel. [Keep Reading...]( Sponsored [Futureproof Your Ecommerce Strategy!]( By SEMRUSH Read our new Key 2022 Ecommerce Trends report to assess your strategy and prepare for a rapidly evolving ecommerce marketplace. [Read It Now]( SEO [Keyword Difficulty: How Do You Measure It?]( By Benj Arriola Keyword difficulty can come in a variety of metrics from various tools. In some cases, keyword difficulty is somewhat synonymous to keyword competition or keyword competitiveness. Or, you may hear some S.E.O. professionals in the industry simply refer to it as competition or competitiveness. To achieve a healthy balance between search volume and keyword difficulty, you can use the Keyword Effectiveness Index or K.E.I. First introduced by Sumantra Roi in the early 2000s, it was initially used by WordTracker, one of the earliest keyword research tools. There are different variations of the K.E.I. formula, but the basics of it is it is search volume divided by the keyword difficulty metric. [Read Now...]( Social Media, TikTok [TikTok Marketing 101: How To Get Started]( By Greg Shuey Establishing a strong working relationship with influencers in your industry can help you speak directly to your target audience. Influencers have a trusting relationship with their followers, and they can share your product in a unique way. They can speak to the pain points of your audience and be perceived as an authentic and genuine source of information.  TikTok is set to continue its unprecedented growth. With new advertising opportunities becoming more available, and updates constantly being made to the platform, the potential to grow your business with this platform will only increase substantially. [Read Now...]( SEJ Webinar [[Webinar] Measuring Marketing Effectiveness: What You Need To Know]( By Search Engine Journal In this webinar, you'll learn how to break through the noise and find valuable insights to create winning campaign strategies yielding positive ROI. [Register Now]( SEO [Are 301 Redirects A Google Ranking Factor?]( By Kristi Hines Using 301 redirects is crucial when permanently moving an old webpage to a new U.R.L. They will ensure a positive user experience by instantly connecting users to the content they are looking for, even if they were given an old U.R.L. But do 301 redirects affect your rankings in organic search? A 301 redirect is a server-side redirection for a permanently changed U.R.L. [Read Now...]( On-Page SEO [How To Create Awesome Meta Descriptions]( By Brian Harnish The best practice for meta descriptions is to summarize the topic of the webpage in a way that potential site visitors are confident that their answers are just one click away. Meta descriptions do not directly influence search rankings. Yet, they still play a role in helping potential site visitors understand what a page is about, which can provide a positive impact on search referrals. [Read Now...]( Sponsored [SEO For News Publishers: Your Next Must-Attend Event]( By News and Editorial SEO Summit On October 4 & 5, get access to the best minds in the SEO and publishing industries who will be sharing their insights and expertise. [Read More]( Ask an SEO [How Do I Stop Keyword Cannibalization When My Products Are All Similar?]( By Adam Riemer Because you have multiple products that are all equal, but not unique enough, you can optimize the collection page for the main keyword phrases. Then choose an “official P.D.P. (product display page)” for the product by brand. On the collection or category page have F.A.Qs and copy about the specific product but that not brand specific. Without knowing your website or the specific products, these are the two I would start with. If I had your website I would write something specific to your situation. By doing this, you'll reduce the amount of mix-matched signals to the search engines so it is easier for them to know which pages are the ones to show while helping to reduce the keyword cannibalization issue you’re facing. [Read Now...]( SEO, SEO Strategy [Voice Search: What Is It & How Does It Work?]( By Chelsea Alves Smartphones, smart speakers, cars, smart T.Vs, smart home components, wearables, appliances, and other connected gadgets are on the rise. They provide a level of convenience the modern consumer craves. The simple press of a button followed by reciting a phrase verbally can return instantaneous results. Long gone is the need to manually type in a search term to get quick results. Speech recognition technology has made our lives even easier and shopping more effortless. As it's been 70 years in the making, it will only continue to grow and improve over time. Brands must adapt to the growing usage of digital assistants and voice recognition tech to adapt to consumers growing need for convenience. If your brand hasn't adopted a voice search strategy, today is the day to start. [Read Now...]( LinkedIn [LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack]( By Brent Csutoras In the last 12 months, 93% of B.2.B. marketers have used the platform the most to distribute content organically. LinkedIn also topped the same survey for producing the best results. Businesses can also use the network for marketing to and reaching potential customers. In fact, there are more than 1 billion interactions on LinkedIn Pages every month. [Read Now...]( [podcast]( [What’s REALLY Working In SEO]( [Listen Now]( Upcoming Events September 28 at 2 pm ET Measuring Marketing Effectiveness: What You Need To Know Topic: Agency Marketing | Sponsor: iQUANTI [Register Now]( October 6 at 2 pm ET New SEO Strategies: 3 Steps To Perfect SEO Content Creation Topic: SEO | Sponsor: crowd content [Register Now]( October 19 at 2 pm ET How To Adapt To Google’s Helpful Content & Core Updates Topic: SEO | Sponsor: CopyPress [Register Now]( Digital Marketing Job of the Day [Marketing Consultant(Banking).$59.26 /hour]( Russell Tobin,  Boston, MA, USA, Salary: $118K/year-$118K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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