SEJ Today: Google September 2022 Product Review Algorithm Update Rolling Out Now

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, September 20, 2022 [Read the Article]( News, SEO [Google September 2022 Product Review Algorithm Update Rolling Out Now]( By Matt G. Southern Google confirms the September 2022 product review update, the fifth in a series of updates targeting low-quality reviews, is now rolling out. The update begins rolling out today, September 20, and will take up to a week to roll out. Google made the announcement on Twitter while linking to the official page for search ranking updates. Google will update the page once the launch is complete. This announcement comes later than expected. In August, Google advised publishers about a product review update arriving later in the month. [Keep Reading...]( Sponsored [Futureproof Your Ecommerce Strategy!]( By SEMRUSH Read our new Key 2022 Ecommerce Trends report to assess your strategy and prepare for a rapidly evolving ecommerce marketplace. [Read It Now]( Digital Strategy, Link Building [How To Use HARO For Link Building And PR]( By Ron Lieback HARO is a valuable link-building tool that can be difficult for beginners to master. While conversion rates are typically low, these backlinks are often a valuable source of traffic and link equity to websites, helping them scale their business in the long run. Use HARO in part with other strategies to promote your brand and elevate your business to the next level. HARO is a great tool because it benefits both parties: Reporters get their source, and responders get a link. Unfortunately, the HARO system has become over-saturated over the years, which means receiving a reply for an answer to an inquiry is much more difficult than it once was. But when used correctly, HARO offers a valuable system for acquiring links and building valuable business relationships, even if the competition has increased lately. [Read Now...]( SEO, SEO Strategy [Competitive Analysis: A Comprehensive 9-Step Guide]( By Joel Mesherghi A competitive analysis is one of the most important pieces of work you’ll do, especially if you’re starting with a new client or employer. It’s a vital component of a successful S.E.O. strategy. As S.E.O. pros, how can we do our jobs if we don’t understand the lay of the land? The knowledge we gain from a competitor analysis makes us much better, more informed consultants. It helps us pinpoint areas of opportunities and threats. Showing what a competitor is doing better than you is one of the best ways to get stakeholder buy-in. Need help getting started with your competitive analysis? I created a checklist with everything you need – and in this article, we'll cover a comprehensive nine-step guide to conducting your own analysis. [Read Now...]( Sponsored [Future-Proof Your Marketing on Oct. 26]( By Conductor Register today. Exclusively for marketing leaders. [Register Now]( Ecommerce, SEO [How To Effectively Perform Keyword Research For Ecommerce]( By Maddy Osman Keyword research is an essential component of any ecommerce S.E.O strategy. It gives direction regarding what to optimize for and reveals vital information on how to grow your online business. It also helps you understand the landscape and the search terms customers are using to find your website online – which can be used to uncover new opportunities. By understanding which keywords Google ranks for, you can get closer to the top of the search engine results pages (SERPs), leading to increased visibility, visits, and conversion rates. [Read Now...]( News, WordPress [WordPress Drops Security Support for Older Installations]( By Roger Montti WordPress announced a three month warning that it is halting all security updates for older installations, versions 3.7- 4.0. The affected installations will display a permanent notice that cannot be dismissed. [Read Now...]( SEJ Webinar [Discover The Key To High-Converting Content With Measurable ROI]( By Search Engine Journal Join us for this Ecomm & SEO webinar. Learn how to create high converting content and drive more sales from search to checkout. [Register Now]( News, SEO [Google: 5 Ways To Prepare For Site Closure]( By Matt G. Southern Are you planning to close your website for a day or longer? According to advice from Google’s John Mueller, here are five ways to prepare. [Read Now...]( Local Search, SEO Strategy [Google Local Pack: What Is It?]( By Jason Hennessey The Google Map Pack takes up prime real estate in the Google local search results. This is an important placement for businesses, as the #1 spot gets the highest click-through rate of all listings.  To rank high in the Map Pack, businesses often need to employ local S.E.O. strategies. The Map Pack matters for S.E.O. in that it can be a significant driver of organic traffic if optimized correctly. The Google Map Pack serves to help users find relevant businesses and easily find contact information for their favorite local jaunts. If you are a business owner, optimizing for the Google Map Pack is one key way to drive more local and online traffic. Local S.E.O. is the primary method used to optimize for the Map Pack but involves a variety of strategies. [Read Now...]( Enterprise SEO, Tools [7 Enterprise SEO Tools For Keyword Research, Compared]( By Kristopher Jones Because of the enormity of infrastructure involved in maintaining truly awesome S.E.O. data-scraping tools, the keyword research tools mentioned in this post come with, in some cases, massive price tags. But when you think about what you get and the revenue you could start generating by optimizing your website’s S.E.O. for the right keywords, the costs might dwarf in your mind. At the end of the day, though, enterprise businesses need to be as smart about their keyword strategies as anyone else, and tools like these can really be your best friends Whether it’s an ecommerce giant, a huge law firm, or any other business type, you need to work with keyword research tools that can handle the volume of data you’ll be generating and show you the metrics that really matter to you and your clients. There are some heavy hitters on this list right alongside some tools you may never have heard of before. The big ones are big for good reasons, but that’s no cause for brushing off the lesser-known players out there. [Read Now...]( [image]( Ebook [UX & SEO: Enhancing Online Discoverability And User Experience With A Combined Approach]( [Download Now...]( Upcoming Events September 21 at 2 pm ET Real-World SEO – How People Search, Shop & Buy Online Topic: SEO | Sponsor: Shopper Approved [Register Now]( September 28 at 2 pm ET Measuring Marketing Effectiveness: What You Need To Know Topic: Agency Marketing | Sponsor: iQUANTI [Register Now]( October 6 at 2 pm ET New SEO Strategies: 3 Steps To Perfect SEO Content Creation Topic: SEO | Sponsor: crowd content [Register Now]( Digital Marketing Job of the Day [Marketing & Communications Data Research and Insights Manager (Hybrid - 3 Days in Office)]( myGwork,  Bloomington, IL, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? 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