SEJ Today: Google Announces September 2022 Core Algorithm Update

Get the latest SEO, PPC, content marketing, and social media news delivered daily. Sorry for our lateness. There was glitch in the matrix. Should be back on normal time tomorrow. Happy reading! [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, September 13, 2022 [Read the Article]( News, SEO [Google Announces September 2022 Core Algorithm Update]( By Roger Montti Google announced a Core Algorithm Update on September 12, 2022. The official Google list of announced updates stated that it will take up to two weeks to finish rolling out. "Released the September 2022 core update. The rollout could take 2 weeks to complete." The initial response from the search community was generally positive although some affiliate marketing Facebook groups were noticeably muted. A core algorithm update is announced by Google when changes are made that are large enough to be felt by publishers and search marketers. The Official Google Search Central account tweeted the update announcement [Keep Reading...]( Sponsored [Prove Which Marketing Strategies Work]( By CallRail Gain insights into your top performing marketing channels and save ad spend with CallRail. [Try Today, Free]( Analytics Data, SEO, WordPress [How To Add Google Analytics To WordPress]( By Julia Taylor Once your Google Analytics tag is installed, you can view the dashboard through the Google Analytics site. Alternatively, if you selected the MonsterInsight plugin method of installing Google Analytics on your WordPress site, you can view the reports and data from right within your WordPress dashboard. Google Analytics is a powerful tool to help you understand how visitors are getting to and using your website, how well pages are converting, how many users are visiting your website and so much more. Google Analytics is a free comprehensive tool that allows you to track your web traffic and data. Google Analytics will show you how many people are visiting your site, individual pages, conversions, and how people interact with your website. This data is critical for optimization of your website. [Read Now...]( Reddit, Social Media Advertising [Getting Started With Reddit Advertising: What You Need To Know]( By Sean Johnston Reddit is a fast-growing social network with a lot to offer advertisers looking to reach wide and niche audiences. While the interest targeting options aren’t as robust as Meta, LinkedIn, or Twitter, the ability to specifically target members of the over 3 million dedicated communities (subreddits) can help you reach your intended audience. Since Reddit is smaller than the bigger social networks, advertisers can expect much lower C.P.Ms and C.P.Cs, allowing the potential to get more bang for marketing bucks. Members can post pictures, videos, and text posts in these subreddits, depending on each community’s rules. Posts can then be liked (upvoted) or disliked (downvoted) to allow more popular content to gain more visibility. Reddit users create an account and then explore the wide variety of subreddits the site offers. [Read Now...]( Sponsored [Join the Conversation: SMB Content Marketing]( By SEMRUSH Learn the ultimate recipe for success in content marketing. [Register Now]( Ecommerce, SEO [SEO For Ecommerce Product Pages: 20 Do’s & Don’ts]( By Winston Burton An increasing number of ecommerce sites want a piece of this pie, making it critical that your search strategy delivers. Add to this the fact that advertising costs are reaching the realm of prohibitive, only to often see sinking results, and smart S.E.O. practices become more urgent than ever. Keyword research is the foundation for product page optimization. When conducting keyword research, always use product-focused topics that users are searching for. Don’t fixate on volume. Instead, think about relevancy and what will actually convert. [Read Now...]( News, PPC [Microsoft Ads Unveils New Smart Campaign Features]( By Brooke Osmundson The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google. [Read Now...]( SEJ Webinar [Discover How Aligning Paid & Organic Can Maximize Your Marketing ROI]( By Search Engine Journal In this webinar, you’ll learn to navigate the complexities of paid insights and leverage SEO best practices — maximizing your budget and boosting performance by bringing SEO and SEM teams together. [Register Now]( News, Social Media, Twitter [Twitter Testing “WhatsApp Share” Button in India]( By Brian Frederick Twitter has added a Whatsapp share button for its users in India, the social media platform unveiled via tweet from its account dedicated to the country. The feature, which was announced as a test, replaces the share button and provides the exact same functionality. In other words, upon clicking the icon, users will be presented with options for copying the link to a tweet, sharing tweet via other social media platforms, sending it as a direct message, or bookmarking it. While the current “share to WhatsApp” button does not function as many users expected, Twitter has clearly stated it is in the testing stage. A final version could be significantly different or even scrapped altogether. This would not be the first time Twitter has backed off changes to the user interface. In March of this year, released and then scrapped a “Top Tweets” feature that allowed users to switch between feeds of chronological and top tweets. Panned by users, this feature lasted just four days before the social media platform removed it and brought back the default feed. [Read Now...]( News, SEO [UX & SEO: Strike The Right Balance. Achieve Maximum Results [Ebook]]( By Ben Steele It’s important for your site to have the best of both worlds: Content that’s digestible for search engines and a web design that’s intuitive and user-friendly. The key to successful websites is striking the right balance between U.X. and S.E.O. and learning to leverage their combined power. In our latest ebook, “U.X. & S.E.O.: Enhancing Online Discoverability And User Experience With A Combined Approach,” Loren Baker, founder of Search Engine Journal, details how these two concepts go hand-in-hand. [Read Now...]( SEO, Twitter [How To Use Twitter To Increase Your Google Search Visibility]( By Kristen M. Vaughn Twitter has become a powerful marketing platform for businesses. It helps them connect with customers, build relationships, and promote their brand. Integrating pictures and links to products or services, store locations, contact information, special offers, and much more helps brands communicate important information quickly. The key to success on Twitter lies in finding ways to effectively engage with consumers while incorporating search engine optimization (S.E.O.) tactics. When brands take the time to learn about these tactics, they can more easily get to the top of search engine results pages (SERPs). [Read Now...]( [image]( Ebook [UX & SEO: Enhancing Online Discoverability And User Experience With A Combined Approach]( [Download Now...]( Upcoming Events September 14 at 2 pm ET Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together Topic: SEO | Sponsor: Conductor [Register Now]( September 21 at 2 pm ET Real-World SEO – How People Search, Shop & Buy Online Topic: SEO | Sponsor: Shopper Approved [Register Now]( Digital Marketing Job of the Day [Director of Marketing]( Capital Factory,  Austin, TX, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. 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