SEJ Today: What Is Cost Per Click (CPC)?

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, September 9, 2022 [Read the Article]( Paid Media Strategy, PPC [What Is Cost Per Click (CPC)?]( By Brooke Osmundson CPC (cost per click) is a common term used in paid advertising. It is also sometimes referred to as “pay-per-click." This comprehensive guide will dive into the basics of CPC, why it's important, and when to use it. Cost per click is a bidding model that determines how much advertisers pay for their ads. The technical definition of cost per click, according to Google: [Keep Reading...]( Search Engine Journal [Marketers Visit Our Site All Day Every Day. That's Why SEJ Ads Delivers Results!]( By SHOPSEJ Our 2023 Inventory is OPEN! And, there's still some 2022 inventory left. If you're looking for awareness or lead gen campaigns to boost your pipeline, or if you're securing your plan for next year, SEJ Advertising delivers results! [Download Our Media Kit]( SEO, SEO Strategy [Google Keyword Planner: How To Use The Free Tool For SEO]( By Tessa Nadik Many tools require a paid subscription, but Keyword Planner is a free alternative when wanting to do a bit of research. Keyword Planner has many benefits including the ability to find new keywords that are related to your objective and how many times consumers are searching for these each month. If you don’t have access to any paid tools yet, Keyword Planner can help you identify what is important for you in a keyword research tool so you know what features to look for when shopping around later. Discover new keywords is a great option when you are looking to expand the keywords, phrases, or topics you are covering for your domain.  You can also use a domain’s U.R.L. to help filter out suggestions that aren’t a good match for your business. This will provide you with ideas for related keywords, the monthly search volume, how much it has changed year over year in demand, the level of competition, and the cost per click. [Read Now...]( Content Creation, Vertical SEO [6 SEO Content Writing Tips For Law Firms]( By Kristopher Jones How often should law firms write new content? The answer depends on their goals. If they want to get more leads or increase sales, then they should create regular content. Content marketing is one of the main pillars of modern marketing strategies. [Read Now...]( SEJ Webinar [[Webinar] Boost Organic & Paid Traffic: How to Bring Your SEO & SEM Teams Together]( By Search Engine Journal In this webinar, you’ll learn to navigate the complexities of paid insights and leverage SEO best practices — maximizing your budget and boosting performance by bringing SEO and SEM teams together. [Register Now]( News, Security [Google Updates Its Guide on Preventing Spam and Abuse]( By Brooke Osmundson Learn how to prevent spam and abuse to your website with Google's updated guide for web developers. [Read Now...]( Local Search, SEO, Vertical SEO [6 Google Business Profile Tips For Hotel SEO]( By Atul Jindal Google Business Profile is one such feature that helps even smaller hotels have good exposure with the target audience, despite their chances of ranking through regular S.E.O. being slim. In this article, you will find practical tips for optimizing your G.B.P. to get the most out of Google's awesome offering. Google Business Profile offers remarkable opportunities for hotel brands to interact with potential guests and impress them with their services before the guests even step on their property. It offers unique features carefully designed for the benefit of small business owners and offers all these privileges free of cost. [Read Now...]( SEJ Webinar [Discover How Aligning Paid & Organic Can Maximize Your Marketing ROI]( By Search Engine Journal In this webinar, you’ll learn to navigate the complexities of paid insights and leverage SEO best practices — maximizing your budget and boosting performance by bringing SEO and SEM teams together. [Register Now]( Local Search [Do You Still Need Directory Submissions For Local SEO?]( By Jeff Riddall So, yes, it’s safe to argue directory submission is still required for effective Local S.E.O. To this end, perhaps the best place to start is with the suggested SERP test to understand where your listings and the directories stand relative to your keywords. Alternatively, many of the listings management services offer a quick auditing tool to help get a sense of what coverage a business has across the most common local directories. Finally, there are tools available to make the directory listing setup and ongoing maintenance process quicker, particularly for businesses with multiple locations. There are a lot of directories and maintaining information and content across all of them can become a burden for a small business. We’ll review how to address each of these factors, how directories can in turn help or hinder local businesses' efforts to get found, and at what cost. [Read Now...]( SEO, Vertical SEO [Local SEO For Law Firms: Get More Local Clients]( By Alex Valencia How many times have you searched for a law firm or legal service provider near you only to get overwhelmed with irrelevant results? Unfortunately, this has become a common problem for law firms trying to get their website and listing to rank higher. So, to rank higher in Google and for other top-ranking search engines, you should focus on local search engine optimization (S.E.O.). [Read Now...]( News [Yahoo Acquires Source Credibility Algorithms With Latest Acquisition]( By Brian Frederick Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. Yahoo will implement this score to […] [Read Now...]( [podcast]( [SEO For Ecommerce & The Future Of Google Shopping]( [Listen Now]( Upcoming Events September 14 at 2 pm ET Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together Topic: SEO | Sponsor: Conductor [Register Now]( September 21 at 2 pm ET Real-World SEO – How People Search, Shop & Buy Online Topic: SEO | Sponsor: Shopper Approved [Register Now]( Digital Marketing Job of the Day [Marketing Consultant , ( Banking ) , $62.97 /hour]( Russell Tobin,  New York, NY, USA, Salary: $125K/year-$125K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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