SEJ Today: How To Use TikTok Search To Find Content, Community, And Creators

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, August 30, 2022 [Read the Article]( Social Media, TikTok [How To Use TikTok Search To Find Content, Community, And Creators]( By Rachel Vandernick TikTok has firmly cemented its place in our day-to-day as one of the fastest-growing social media networks. It’s quickly become the go-to place for short-form video content and is ruffling enough feathers over at Meta to have Instagram rolling out changes to compete. But there’s more to TikTok than cats riding on robot vacuums or trending dance moves. Global brands have been quick to realize the power of the TikTok algorithm as a way to engage with audiences of all ages and leverage sales with influencer partnerships. And with the average user spending over 90 minutes on the app daily, finding community through other creators has become an important part of TikTok's appeal to its core audience. [Keep Reading...]( Sponsored [Get Your Brand in Front of Our Marketers. Advertise on SEJ!]( By SHOPSEJ Our 2023 Inventory is OPEN! And, there's still some 2022 inventory left. If you're looking for awareness or lead gen campaigns to boost your pipeline, or if you're securing your plan for next year, SEJ Advertising delivers results! [Download Our Media Kit]( SEO, Technical SEO [Python Script: Automate Discovery Of Optimization Opportunities From GSC]( By Lee Foot I recently discovered that 10 pages on our website accounted for over 61.2% of our total clicks reported in Google Search Console (G.S.C.) in the last three months! This is a site with around 300 categories and 20,000 product SKUs. 10 pages! Just as shockingly, nearly 74.8% of all pages reported in G.S.C. received no clicks at all. Today, I will share a Python script that pulls this information from Google Search Console, exporting deck-ready graphs and a Microsoft Excel sheet ready for actioning. [Read Now...]( Social Media [25 Top Movies About Social Media To Watch]( By Roger Montti Social media is a part of modern life so it's natural that more movies should embrace it as central to the experiences of the characters in the movies. An interesting trend with social media-based movies is more comedies and the mixture of comedy with horror. [Read Now...]( Sponsored [AI is changing SEO: 2 New Tools for Page Optimization]( By SE Ranking Beat your competition with AI-powered insights. [Try On-Page SEO Checker]( News, SEO [Google’s 6 SEO Tips For Ecommerce Websites]( By Matt G. Southern Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website's presence in search results. [Read Now...]( Content Creation, SEO [How To Create Perfect Images For SEO With Dall-E 2]( By Vincent Terrasi Optimizing your images is a good S.E.O. practice in that it notably helps to strengthen your semantic power via the use of keywords and to ensure your presence in Google Images. By reading the phrases you associate with your image, search engines are able to understand its main subject, make sense of it, and therefore use it to position your content in a logical and relevant way for web users. Images are becoming as important as text. The possibilities are endless and the only limit is your imagination. Dall-E 2 enables everyone to create incredible images with just a few instructions. We are only at the beginning of this type of technology because video generation is coming and it will enable everyone to create their own art. On your marks, get set, create! [Read Now...]( Sponsored [How To Impress Your Leadership Team & Shareholders: Forecast SEO Performance]( By SEOmonitor Learn how to predict SEO trends & implement SEO forecasting to create the ultimate SEO strategy that convinces leadership to get on board. [Read More]( Digital Experience, SEO [SEOs – You Can’t Afford To Ignore UX]( By Brian Frederick This experience score is then factored in alongside other more “traditional” S.E.O. elements like backlinks and keywords to determine overall ranking. Once for the people in the back: U.X. scores are factored into overall S.E.O. rankings. Google is increasingly user-focused and uses machine learning, natural language processing, artificial intelligence, and other emerging technologies to determine which webpages provide the best quality responses to a search. Users are the center of both disciplines, and they can achieve more by working together than if each operated independently. Just remember your website exists for the real-live human on the other end, not the bot being sent out by a search engine. Improve the experience for them, and your SERP position will follow suit. [Read Now...]( Content Creation [How To Repurpose Long-Form Content Into Supplementary Content]( By Miranda Miller Google’s Search Quality Raters Guidelines describe it as content that “contributes to a good user experience on the page, but does not directly help the page achieve its purpose. (Supplementary Content) is controlled by webmasters and is an important part of the user experience.” There’s a lot of discussion about what is and isn’t big content, but for our purposes, we’re going to define it as a content format that requires more time and effort to produce than ordinary content. [Read Now...]( News, SEO [Google Shares Insights into Indexing & Crawl Budget]( By Roger Montti Google recently published a podcast discussing what's known as a crawl budget and what influences Google to index content. Both Gary Illyes and Martin Splitt shared insights into indexing the web, as understood from Google's perspective. 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