SEJ Today: How To Create Perfect Images For SEO With Dall-E 2

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, August 29, 2022 [Read the Article]( Content Creation, SEO [How To Create Perfect Images For SEO With Dall-E 2]( By Vincent Terrasi Adding unique, quality images can be a great help for SEO. Often, when you're writing an article, it's hard to find the right image to illustrate it – especially if you're looking for a royalty-free image. This is where quality images can make all the difference, as a captivating image can help grab the attention of internet users and improve your article's search rankings. Optimizing your images is a good SEO practice. It notably helps to strengthen your semantic power via keywords and ensures your presence in Google images. By reading the phrases you associate with your image, search engines can understand its main subject, make sense of it, and therefore use it to position your content in a logical and relevant way for web users. [Keep Reading...]( Sponsored [SEJ Ad Inventory is Low & Selling Out Fast]( By SHOPSEJ If you've been thinking about advertising on Search Engine Journal this year, secure your campaign now! [Direct Ad Inventory Now]( Digital Experience, SEO [SEOs – You Can’t Afford To Ignore UX]( By Brian Frederick This experience score is then factored in alongside other more “traditional” S.E.O. elements like backlinks and keywords to determine overall ranking. Once for the people in the back: U.X. scores are factored into overall S.E.O. rankings. Google is increasingly user-focused and uses machine learning, natural language processing, artificial intelligence, and other emerging technologies to determine which webpages provide the best quality responses to a search. Users are the center of both disciplines, and they can achieve more by working together than if each operated independently. Just remember your website exists for the real-live human on the other end, not the bot being sent out by a search engine. Improve the experience for them, and your SERP position will follow suit. [Read Now...]( Content Creation [How To Repurpose Long-Form Content Into Supplementary Content]( By Miranda Miller Google’s Search Quality Raters Guidelines describe it as content that “contributes to a good user experience on the page, but does not directly help the page achieve its purpose. (Supplementary Content) is controlled by webmasters and is an important part of the user experience.” There’s a lot of discussion about what is and isn’t big content, but for our purposes, we’re going to define it as a content format that requires more time and effort to produce than ordinary content. [Read Now...]( SEJ Webinar [How To Forecast SEO Outcomes With Better Precision & Transparency]( By Search Engine Journal Join this webinar and learn how to demonstrate the value of your SEO proposal — getting executive buy-in and ensuring a pathway to success in your organization. [Register Now]( News, SEO [Google Shares Insights into Indexing & Crawl Budget]( By Roger Montti Google recently published a podcast discussing what's known as a crawl budget and what influences Google to index content. Both Gary Illyes and Martin Splitt shared insights into indexing the web, as understood from Google's perspective. [Read Now...]( Local Search, SEO [13 Local Marketing Strategies That Work In 2022]( By Alex Macura You can reach valuable leads through local online and offline marketing. You must develop effective local marketing strategies to build your brand authority and attract more customers. A digital marketing strategy is essential, regardless of whether you are starting a new business or already have one. Digital and social media marketing are the most crucial parts of marketing a local business since, according to Google, "83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store." We’ll cover some of the online marketing tactics and strategies we’ve used with great success in reaching a local audience. [Read Now...]( Sponsored [The Ultimate SEO Checklist For Boosting Organic Traffic: 6 Highlights]( By Semrush Find out what's inside of Semrush's complete, top-to-bottom SEO checklist featuring 44 best practices along with helpful tool reminders. [Read More]( Facebook, Paid Media [9 Surefire Tips On How To Write Facebook Ad Copy That Converts]( By Andrea Atzori First of all, we should always leverage the audience targeting capabilities of Facebook, mapping and planning our campaigns and ad sets to target different users with highly relevant ads that can capture their attention, generate genuine interest, turn that into desire, and ultimately action. Where possible smaller audiences will allow us to create more relevant and compelling ad copy that can really resonate with our target audience. The trick here though is to find the right balance between audience size and the platform being able to gather enough data to optimize. While many of the tips that we have discussed today are not only great for improving our Facebook ad copy, and can be transferred to other platforms too, mastering the art of copywriting is a fine skill that takes not only talent but also perseverance and resilience. What might work for some might not work for others. Our surefire tips to write Facebook ad copy that converts are like the good ingredients of a good recipe, but to make that great it takes a good chef and loads of hard work! [Read Now...]( Digital Advertising, PPC [4 Reasons Click Volume Decreases & What To Do]( By Brooke Osmundson With roughly only 3% of website visitors converting, it's even more crucial to capture those clicks to get them to your site in the first place. So, what do you do when click volume declines unexpectedly? How do you find the cause and remedy the situation? The short answer? You need to dig deeper. Whether you're new to Google Ads or you've been analyzing hundreds of accounts like myself for 10 years, you need to learn to analyze below the surface level of campaign performance. In this post, we'll review not only the basics of click-through rate (C.T.R.) and what it means but also some of the key areas you'll need to dig into the performance that identifies your drop in click volume. [Read Now...]( LinkedIn, News [LinkedIn Improves Search Results For Posts]( By Matt G. Southern A series of improvements to LinkedIn's search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. [Read Now...]( [image]( Ebook [Google Ranking Factors: Fact or Fiction [2nd Edition Ebook]]( [Download Now...]( Upcoming Events August 31 at 2 pm ET How To Forecast SEO With Better Precision & Transparency Topic: SEO | Sponsor: SEOmonitor [Register Now]( September 7 at 2 pm ET 6 Keys To Effective Content That Ranks High On SERPs Right Now Topic: Content | Sponsor: SEMRUSH [Register Now]( September 14 at 2 pm ET Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Construction Sales / Marketing Manager]( Builder's Innovation Group,  Temecula, CA, USA, Salary: $58K/year-$175K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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