SEJ Today: 13 Local Marketing Strategies That Work In 2022

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, August 26, 2022 [Read the Article]( Local Search, SEO [13 Local Marketing Strategies That Work In 2022]( By Alex Macura You can reach valuable leads through local online and offline marketing. You must develop effective local marketing strategies to build your brand authority and attract more customers. A digital marketing strategy is essential, regardless of whether you are starting a new business or already have one. Digital and social media marketing are the most crucial parts of marketing a local business since, according to Google, "83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store." We’ll cover some of the online marketing tactics and strategies we’ve used with great success in reaching a local audience. [Keep Reading...]( Sponsored [Move Your Business Forward With Content Marketing]( By SEMRUSH Enhance your online visibility, reach new customers, and drive sales with this all-in-one content marketing toolkit. [Try It Free]( Facebook, Paid Media [9 Surefire Tips On How To Write Facebook Ad Copy That Converts]( By Andrea Atzori First of all, we should always leverage the audience targeting capabilities of Facebook, mapping and planning our campaigns and ad sets to target different users with highly relevant ads that can capture their attention, generate genuine interest, turn that into desire, and ultimately action. Where possible smaller audiences will allow us to create more relevant and compelling ad copy that can really resonate with our target audience. The trick here though is to find the right balance between audience size and the platform being able to gather enough data to optimize. While many of the tips that we have discussed today are not only great for improving our Facebook ad copy, and can be transferred to other platforms too, mastering the art of copywriting is a fine skill that takes not only talent but also perseverance and resilience. What might work for some might not work for others. Our surefire tips to write Facebook ad copy that converts are like the good ingredients of a good recipe, but to make that great it takes a good chef and loads of hard work! [Read Now...]( Digital Advertising, PPC [4 Reasons Click Volume Decreases & What To Do]( By Brooke Osmundson With roughly only 3% of website visitors converting, it's even more crucial to capture those clicks to get them to your site in the first place. So, what do you do when click volume declines unexpectedly? How do you find the cause and remedy the situation? The short answer? You need to dig deeper. Whether you're new to Google Ads or you've been analyzing hundreds of accounts like myself for 10 years, you need to learn to analyze below the surface level of campaign performance. In this post, we'll review not only the basics of click-through rate (C.T.R.) and what it means but also some of the key areas you'll need to dig into the performance that identifies your drop in click volume. [Read Now...]( SEJ Webinar [How To Forecast SEO Outcomes With Better Precision & Transparency]( By Search Engine Journal Join this webinar and learn how to demonstrate the value of your SEO proposal — getting executive buy-in and ensuring a pathway to success in your organization. [Register Now]( LinkedIn, News [LinkedIn Improves Search Results For Posts]( By Matt G. Southern A series of improvements to LinkedIn's search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. [Read Now...]( Local Search, News [Google To Clearly Label Clinics That Provide Abortions]( By Matt G. Southern Health care providers that are verified to provide abortions will now have a clear label in Google Search and Maps. [Read Now...]( SEJ Webinar [Get An SEO Forecast Solution Executives Will Love And Customers Can Trust]( By Search Engine Journal Join this webinar and learn how to demonstrate the value of your SEO proposal — getting executive buy-in and ensuring a pathway to success in your organization. [Register Now]( News, SEO [Google’s Helpful Content Update Rolls Out: 7 Things To Know]( By Matt G. Southern Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines. [Read Now...]( SEJ Show, SEO [​​Marketplace Marketing, Management, & SEO Tactics [Podcast]]( By Loren Baker Marketplace models drive traffic and revenue while enabling businesses to stay flexible and expand their reach. In this episode of the SEJ Show, I talk with Ryan Lee, Founder & CEO of Nautical Commerce, about managing marketplaces, SEO for marketplaces, increasing web traffic with marketplaces, and more, especially as we near the holiday season. Last year, the holiday shopping season was huge, especially with everything that Google Shopping was rolling out. So getting outside of Google a little bit is the topic of this episode about marketplaces. Ryan is an industry insider with extensive experience building enterprise cloud platforms that boost business efficiency. In everything he does, from payments to technology consulting services like mobile applications to financial management technologies, his passion for innovation can be seen - all explicitly geared towards enabling transformation within organizations across various industries worldwide. As the founder and CEO of Nautical Commerce, he is passionate about driving growth and building solid teams toward a platform that orchestrates complete lifecycle marketplace transactions. From startups to enterprises, he makes marketplace technology accessible to all. [Read Now...]( News, SEO [Google Updates Education Q&A Structured Data Documentation]( By Roger Montti Google updated the Education structured data documentation with new content guidelines and a warning of a manual action for sites that don't conform with the new requirements. [Read Now...]( [podcast]( [​​Marketplace Marketing, Management, & SEO Tactics]( [Listen Now]( Upcoming Events August 31 at 2 pm ET How To Forecast SEO With Better Precision & Transparency Topic: SEO | Sponsor: SEOmonitor [Register Now]( September 7 at 2 pm ET 6 Keys To Effective Content That Ranks High On SERPs Right Now Topic: Content | Sponsor: SEMRUSH [Register Now]( September 14 at 2 pm ET Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Marketing Manager]( Carrera Capital Advisors,  Troy, MI, USA, Salary: $70K/year-$80K/year [Apply Now]( [Join Our Team]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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