SEJ Today: Programmatic Advertising For Small Businesses: What, Why, And How?

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Thursday, August 25, 2022 [Read the Article]( Paid Media Strategy, Programmatic Advertising [Programmatic Advertising For Small Businesses: What, Why, And How?]( By Ben Wood Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising. But for those that might have more limited resources (and time), knowing where to get started can be tricky. Read on to learn how to embrace and start building your business's strategy for programmatic advertising. Programmatic advertising uses algorithmic technology to buy and sell advertising space. The term programmatic refers to how the advertising space is bought and sold. This does not mean the entire ad buying process is automated; you'll still need to input details around targeting, budgets, and desired results to enable the software to buy the right advertising space based on your business goals. [Keep Reading...]( Sponsored [Move Your Business Forward With Content Marketing]( By SEMRUSH Enhance your online visibility, reach new customers, and drive sales with this all-in-one content marketing toolkit. [Try It Free]( SEO, Technical SEO [A Complete Guide To Site Taxonomy for SEO]( By Brian Harnish Creating the right site taxonomies is something that will help future-proof your site. Not only will it help with topical relevance and topical focus, it will also help with ensuring that search engines discover your content in the correct way that you want them to. In addition, it also helps with creating topical authority. In order to create the most effective site taxonomy, it's important to know exactly who your audience is and why they are on your site. You also need to know about what their needs are, and how they typically search. In addition, you may also want to figure out how they use websites in general. This way, you can structure your content within the appropriate taxonomy properly. [Read Now...]( SEO, Social Media [What Is Quora & How It Works]( By Roger Montti Quora is a highly ranked platform for asking and answering questions. The high search visibility makes it a useful destination for building awareness of a company through answering questions. Quora is a global online platform for asking questions and providing answers. According to Google Trends, the search volume is significantly higher in India than it is in the United States. [Read Now...]( Sponsored [[Open for registration] Leading PPC Automation Training Program]( By OPTMYZR UnLevel 2022 is a free, on-demand video training program from Optmyzr for PPC marketers who want to achieve better results with automation. [Save My Spot]( News [Internet Archive Website Offline for Hours]( By Roger Montti The Internet Archive, also known as The Wayback Machine, suffered an outage around midnight east coast time on August 25th. Disappointed fans around the world who were unable to access the site expressed their patient concern as well as thanks for the website. [Read Now...]( News, Twitter [Twitter To Let Users Filter Unwanted Replies]( By Matt G. Southern Twitter users will soon be able to filter out potentially harmful and offensive replies with the help of an automatic reply filter. [Read Now...]( SEJ Webinar [Learn To Develop An SEO Content Strategy That Outranks Your Competition]( By Search Engine Journal During this webinar, you'll discover what it takes to level up your content strategy and create content that delivers the best ROI for your SEO efforts — helping you stand out in a cluttered market. [Register Now]( SEO [Why Brand Awareness Is The Fifth Pillar Of SEO]( By Wilson Lau As a comprehensive marketing strategy should incorporate growing a brand’s awareness as one of its goals, a comprehensive S.E.O. strategy should aim at growing both non-branded and branded searches. While non-branded search traffic is driven by keyword ranking, branded search traffic is mostly driven by the search volume of the branded keywords. The more people are aware of and interested in a brand, the higher branded search traffic a brand gets. On the other hand, non-branded queries don’t contain any branded name in the search terms. Again, for Apple Inc., “laptop”, “smart phone”, and “tablet” are non-branded terms related to its products. Non-branded searches are from people who may not know about your brand or products but are looking for information related to the type of products or solutions you offer. With this in mind, for a brand as strong as Apple, you may think its search traffic is mostly from branded searches. You’re absolutely correct. [Read Now...]( News, PPC [Google Ads Launches Tool For Upgrading To Performance Max]( By Matt G. Southern Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. [Read Now...]( Ask Me Anything About PPC, PPC [Why Is My New Campaign/Ad Group Getting No Traffic?]( By Navah Hopkins Audiences can be applied at both the ad group and campaign level so it's possible to adjust the new ad group's targets. That said, be sure you have the right exclusions as well as confirming whether you intend to be on target and observe. Target and observe prevents anyone who isn't part of your targeted audience from triggering your ad. This means you're excluding audiences without actively excluding them. There's nothing worse than being told your ideal keyword has no volume. Yet some industries naturally have lower search volume because of how niche their products/services are. If your keyword has low search volume, it won't run. A good middle ground is using broad match on your longer-tail keywords. 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