SEJ Today: Why Brand Awareness Is The Fifth Pillar Of SEO

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, August 24, 2022 [Read the Article]( SEO [Why Brand Awareness Is The Fifth Pillar Of SEO]( By Wilson Lau Search engine optimization (SEO) is a marketing practice for increasing a website’s organic traffic through search engines. It consists of techniques in four key areas: keyword and content, technical SEO, on-site SEO, and off-site SEO. These four areas are typically considered the four pillars of SEO. They work together to help a website rank well on search engines. However, even as extensive as these four pillars are, an SEO strategy isn’t complete if it ignores brand awareness. In this article, you'll learn why SEO marketers should consider brand awareness as the fifth pillar of SEO. [Keep Reading...]( Sponsored [Move Your Business Forward With Content Marketing]( By SEMRUSH Enhance your online visibility, reach new customers, and drive sales with this all-in-one content marketing toolkit. [Try It Free]( News, PPC [Google Ads Launches Tool For Upgrading To Performance Max]( By Matt G. Southern Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. [Read Now...]( Ask Me Anything About PPC, PPC [Why Is My New Campaign/Ad Group Getting No Traffic?]( By Navah Hopkins Audiences can be applied at both the ad group and campaign level so it's possible to adjust the new ad group's targets. That said, be sure you have the right exclusions as well as confirming whether you intend to be on target and observe. Target and observe prevents anyone who isn't part of your targeted audience from triggering your ad. This means you're excluding audiences without actively excluding them. There's nothing worse than being told your ideal keyword has no volume. Yet some industries naturally have lower search volume because of how niche their products/services are. If your keyword has low search volume, it won't run. A good middle ground is using broad match on your longer-tail keywords. [Read Now...]( SEJ Webinar [[Webinar] Level Up Your Content Strategy – 5 Steps to SEO Success]( By Search Engine Journal During this webinar, you'll discover what it takes to level up your content strategy and create content that delivers the best ROI for your SEO efforts — helping you stand out in a cluttered market. [Register Now]( Ecommerce, SEO [How To Use Amazon Hidden Keywords To Increase Product Discoverability]( By Elizabeth Marsten Hidden keywords, sometimes called backend keywords, are any words related to your product that aren’t included in the title or description. For example, they’re the terms returned by Amazon after a sponsored product ad shows for an item, the ad is clicked on, and the product is purchased, or the queries a customer entered into an Amazon Search. In Google paid search, we’d call it a “Search Query Report,” which seems to make more sense, but apparently, Amazon disagrees. Calling hidden keywords just “keywords” also gets confusing, especially when you think about choosing keywords for sponsored product campaigns. [Read Now...]( News, SEO [Google Updates Article Structured Data Guidelines]( By Roger Montti Google updated it's Article structured data guidelines to reflect that they dropped the AMP requirement and changed the image guidelines for Top Stories eligibility. In total, there are three changes to the guidelines makes it clear that eligibility for the Top Stories carousel that can dominate the top of the search results became easier to attain for more publishers. [Read Now...]( SEJ Webinar [Learn To Develop An SEO Content Strategy That Outranks Your Competition]( By Search Engine Journal During this webinar, you'll discover what it takes to level up your content strategy and create content that delivers the best ROI for your SEO efforts — helping you stand out in a cluttered market. [Register Now]( Digital Advertising, News [Google Display & Video 360 Launches New Custom Bidding Options]( By Matt G. Southern New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention. [Read Now...]( News, YouTube [YouTube Adds New Podcasts Section]( By Roger Montti YouTube has added a new Podcasts "Explore" page that makes it easier to find podcasts. Although the addition was not formally announced, keen eyes noticed and called attention to the new dedicated podcasts section. [Read Now...]( Analytics Data, Marketing Analytics, SEO [What Is Conversion Rate & How Do You Calculate It?]( By Corey Morris It is discussed often and taken on the surface as an important metric or key performance indicator (K.P.I.) for most businesses. However, it can be misapplied, misunderstood, or not properly set up for use as an important metric. It is important to revisit conversions, conversion rates, and the use of the metric periodically. Conversion rate continues to be an important marketing metric. Understanding it, defining it for your organization, measuring it, and improving it is important. Whether you have a small business website or an enterprise-level site, you likely care about specific conversion goals. [Read Now...]( [image]( Ebook [Google Ranking Factors: Fact or Fiction [2nd Edition Ebook]]( [Download Now...]( Upcoming Events August 25 at 2 pm ET Level Up Your Content Strategy – 5 Steps to SEO Success Topic: SEO | Sponsor: iQUANTI [Register Now]( August 31 at 2 pm ET How To Forecast SEO With Better Precision & Transparency Topic: SEO | Sponsor: SEOmonitor [Register Now]( September 7 at 2 pm ET 6 Keys To Effective Content That Ranks High On SERPs Right Now Topic: Content | Sponsor: SEMRUSH [Register Now]( September 14 at 2 pm ET Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Director of Influencer Marketing]( PRTNR Recruiting,  Los Angeles, CA, USA, [Apply Now]( [Join Our Team]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â