SEJ Today: How Can We Improve Rankings For Older Content? Ask An SEO

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, August 16, 2022 [Read the Article]( Ask an SEO, SEO Strategy [How Can We Improve Rankings For Older Content? Ask An SEO]( By Miranda Miller How can you help existing webpages get new traction and move up in search rankings? That's the question posed by Faith in this edition of Ask An SEO. She wrote: "I have a few keywords ranking on the fourth or fifth page of Google. It's been a year ranking at this position. What should I do to improve the rankings now?" Adam Riemer from Adam Riemer Marketing shares his response with Miranda Miller, Writer & Editor, in this edition of Ask An SEO. [Keep Reading...]( Sponsored [Prove Which Marketing Strategies Work]( By CallRail Gain insights into your top performing marketing channels and save ad spend with CallRail. [Try Today, Free.]( LinkedIn, News [LinkedIn’s 20 Most Popular Courses Are Free – For Now]( By Brooke Osmundson From goal setting to communication skills to technical skills, LinkedIn announced its top 20 learning courses are free until August 31, 2022. [Read Now...]( SEO, Tools [16 Places To Create A Free Brand Logo]( By Ingrid Adames There are many platforms out there that can help you create a unique and professional logo for free. Since a logo is a visual representation of a company’s image and can be the first thing a potential customer sees, it’s important to get it right. When creating a logo, it’s essential to consider several things, such as color scheme, font style, and overall design. So, here we’ve put together some of the best sites to help you get your logo ready for your brand. [Read Now...]( Sponsored [Tackle Any SEO Challenge!]( By SEMRUSH SEO simplified. Start your free trial today! [Try For Free]( Ecommerce, SEO, Technical SEO [How To Do Technical SEO For Ecommerce Websites]( By Dan Taylor Products should also sit on their own category agnostic subfolder, meaning you can pull them into various relevant categories without creating product page duplication. When your products go out of stock, your product page templates will reflect this. It can cause Google to interpret the page as a soft 404, removing it from the indexing, meaning you lose traffic and ranking for the search terms it was being presented for. [Read Now...]( Facebook, News [Meta Introduces New Way To Schedule Facebook Reels]( By Matt G. Southern Meta is introducing a new way to schedule Facebook Reels with a new feature integrated into Meta Creator Studio. [Read Now...]( Sponsored [Should You Switch To GA4 Now? What You Need To Know]( By CallRail Should you wait until GA4 has more integrations and functions? Learn when and how to switch from Universal Analytics to Google Analytics 4. [Read More]( Analytics Data, SEJ Show [Google Analytics 4 – More Than SEO - Ep. 281]( By Loren Baker In the past few episodes, we've discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate campaigns, Google Ads, campaign tracking with IDs, etc.? Krista Seiden of KS Digital and former VP at Quantcast joined me on the SEJ Show to discuss the benefits and advantages of GA 4 for paid campaigns plus other opportunities digital marketers will face with the sunsetting of Google Analytics UA. Krista Seiden is a savvy, experienced analytics leader who has led teams at Adobe and Google. In addition, she has led optimization initiatives for companies such as The Apollo Group and Quantcast. As an analytics and optimization methodology expert, she has become one of the most sought-after consultants in the industry. Her expertise led her to start KS Digital, an analytics consultancy in 2019, which helps businesses optimize their digital marketing and analytics investments. In addition to being dedicated and hardworking, she also contributes occasional guest posts to top industry publications such as Google Analytics Blog. [Read Now...]( News, Tools [Google Updates Search Console To New Item Classification System]( By Matt G. Southern Google finishes migrating all Search Console properties to an updated system that simplifies how pages, items, and issues are classified. [Read Now...]( SEO [Synergy In Search: Insights From Rank Ranger CEO Shay Harel]( By Bea Canuel By coupling Similarweb’s best-in-class data together with our own offering, we’ve opened an endless road of innovation and new solutions for S.E.O. and digital marketers. First, it’s important to set challenging but achievable goals. They should push the candidate beyond their comfort zone and encourage them to reach their full potential. [Read Now...]( [image]( Ebook [Google Ranking Factors: Fact or Fiction [2nd Edition Ebook]]( [Download Now...]( Upcoming Events August 25 at 2 pm ET Level Up Your Content Strategy – 5 Steps to SEO Success Topic: SEO | Sponsor: iQUANTI [Register Now]( September 14 at 2 pm ET Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Brand Marketing Manager - Remote]( Interdependence,  Irvine, CA, USA, [Apply Now]( [Join Our Team]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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