SEJ Today: Synergy In Search: Insights From Rank Ranger CEO Shay Harel

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, August 15, 2022 [Read the Article]( SEO [Synergy In Search: Insights From Rank Ranger CEO Shay Harel]( By Bea Canuel What makes working in SEO exciting? For many, it's about weighing in on Google's crucial ranking factors or cracking open the mysteries of search algorithms. For some, it may be about helping businesses grow and prosper in the digital age. But for Shay Harel, CEO and founder of Rank Ranger, it's being able to work with talented teams in a constantly evolving space. Last May, Rank Ranger and Similarweb, a leading digital intelligence company, combined forces to provide search marketers with enterprise-grade SEO capabilities for better insights into keyword performance. [Keep Reading...]( Sponsored [Prove Which Marketing Strategies Work]( By CallRail Gain insights into your top performing marketing channels and save ad spend with CallRail. [Try Today, Free.]( SEO, Wix [Wix SEO: 5 Tips To Get The Results You Want]( By Mordy Oberstein A lot of the big-ticket items are already there. You can edit your robots.txt file, you can bulk upload redirects, and you can even change the folder names inside of U.R.Ls for blog and product pages. A lot of what is coming down the pike is creating ways to make your work as an S.E.O. more efficient when optimizing Wix sites. While I could write a generic post to highlight the S.E.O. functionality baked into Wix, I don’t think that’s very helpful. Instead, I’m going to focus on some of the things you may not realize about Wix and how that plays into optimizing a Wix site. (And, as a bonus, I collected some tips from our wider S.E.O. team to help give you a more well-rounded look at working with Wix for S.E.O.) [Read Now...]( SEO, Technical SEO [When To Canonicalize, Noindex, Or Do Nothing With Similar Content]( By Josh McCoy While we look for ways to slim our websites as much as possible for content management purposes, we also want to do the same to appease crawling search engine bots. We want their, hopefully, daily visit to our websites to be fast and succinct. The canonical tag can be a great way to deal with content that you know is duplicate or similar, but it must exist for user needs on the site or a slow site maintenance team. If you think this tag is an ideal fit for your website, review your website and address site sections that appear to have separate U.R.Ls. but have similar content (e.g., copy, image, headings, title elements, etc.). [Read Now...]( SEJ Webinar [Level Up Your Content Strategy – 5 Steps to SEO Success]( By Search Engine Journal Do you know what it takes to scale and run a successful enterprise SEO strategy? We do, and we’re going to show you! Learn what it takes to create, scale, and measure content that delivers the best ROI for your SEO efforts. [Register Now]( News, YouTube [YouTube Adopts Feature From TikTok – Reply To Comments With A Video]( By Matt G. Southern YouTube is adopting another feature popularized on TikTok, making it possible to reply to user comments with a short video. [Read Now...]( News, WordPress [WordPress Creator Mullenweg: Designing In Wix Is Faster]( By Roger Montti Matt Mullenweg, creator of WordPress, questioned why a revamp of the WordPress homepage and download page took weeks to almost finish when the same project would take one person only hours to complete using a website builder platform like Wix or Squarespace. [Read Now...]( Sponsored [How To Beat Your Competition Using Only SERPs]( By Bright Data Wondering how you can easily beat your competition without adding another tool to your marketing stack? Learn how to use SERP APIs for SEO. [Read More]( SEO [Wikipedia And SEO: Everything You Need To Know]( By Amanda DiSilvestro With no marketing angle, nofollow links, and no opportunity for paid advertising, at first glance, it may seem like something an SEO can ignore – this would be a mistake. While you need to take care that you're not spamming, if done correctly, Wikipedia can be an incredible resource for search engine professionals. It's easy to forget, but the purpose of any encyclopedia, online or physical, is to provide information. And as the world's most extensive encyclopedia, Wikipedia is an excellent tool for SEOs looking to maximize their ranking. [Read Now...]( Agency Marketing, Digital Marketing [11 Tips For Mastering Video Calls That Wow Your Clients]( By Daniel Holdeman As a strategic courtesy, remind invitees of the timeframe for the meeting and confirm that it still works for them. Something like, “It looks like we carved out 30 minutes for this meeting. Does that still work for you?” Second, don’t assume attendees read the itinerary. Questions are inevitable in video calls, especially in our industry. Notwithstanding the verbal recap mentioned later in the article, you’ll want to reserve the last five minutes for questions and answers.  If you neglect this practice, you run the risk of going over time or rushing your exit, both of which are video call no-nos. [Read Now...]( Paid Media Strategy, SEO Strategy [6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy]( By Ilya Cherepakhin The synergy between paid search (S.E.M.) and natural or organic search (S.E.O.) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning on organic results to offset paid search costs to using paid search targeting settings to tailoring results to distinct audiences, opportunities abound for organic and paid search synergy. Marketers who do not regularly review organic and paid traffic share side-by-side will be surprised to find that paid search has expanded to capture more traffic from new query results, which may not necessarily convert well and need excluding. With this shift in the paid search landscape, develop a holistic search strategy. Follow these five steps to ensure you address all new paid search implications for organic search. [Read Now...]( [image]( Ebook [Google Ranking Factors: Fact or Fiction [2nd Edition Ebook]]( [Download Now...]( Upcoming Events August 25 at 2 pm ET Level Up Your Content Strategy – 5 Steps to SEO Success Topic: SEO | Sponsor: iQUANTI [Register Now]( September 14 at 2 pm ET Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Director of Marketing (Sales)]( Artis Senior Living,  Reston, VA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â