SEJ Today: Wikipedia And SEO: Everything You Need To Know

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, August 12, 2022 [Read the Article]( SEO [Wikipedia And SEO: Everything You Need To Know]( By Amanda DiSilvestro Remember what life was like before the internet was widespread? What would you do if you wanted to figure out who was the head coach of the 1986 Detroit Pistons or learn about the migration habits of the European turtle dove? You had to rely on your memory (spotty, at best), ask a friend (possibly unreliable), or take a trip to your local library (does anyone know how the Dewey decimal system works?). Now a simple Google search can provide you with the answer to virtually any question you could ever have. And one of the most popular resources for finding information of all types is Wikipedia. A community-curated encyclopedia, it has more than 56 million pages in 328 languages, most of which anyone can edit. [Keep Reading...]( Sponsored [Simplify Your SEO]( By SEMRUSH Your SEO to-do list never stops growing—especially with all those Google updates. Check off everything with one solution. [Try It For Free]( Agency Marketing, Digital Marketing [11 Tips For Mastering Video Calls That Wow Your Clients]( By Daniel Holdeman As a strategic courtesy, remind invitees of the timeframe for the meeting and confirm that it still works for them. Something like, “It looks like we carved out 30 minutes for this meeting. Does that still work for you?” Second, don’t assume attendees read the itinerary. Questions are inevitable in video calls, especially in our industry. Notwithstanding the verbal recap mentioned later in the article, you’ll want to reserve the last five minutes for questions and answers.  If you neglect this practice, you run the risk of going over time or rushing your exit, both of which are video call no-nos. [Read Now...]( Paid Media Strategy, SEO Strategy [6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy]( By Ilya Cherepakhin The synergy between paid search (S.E.M.) and natural or organic search (S.E.O.) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning on organic results to offset paid search costs to using paid search targeting settings to tailoring results to distinct audiences, opportunities abound for organic and paid search synergy. Marketers who do not regularly review organic and paid traffic share side-by-side will be surprised to find that paid search has expanded to capture more traffic from new query results, which may not necessarily convert well and need excluding. With this shift in the paid search landscape, develop a holistic search strategy. Follow these five steps to ensure you address all new paid search implications for organic search. [Read Now...]( SEJ Webinar [Level Up Your Content Strategy – 5 Steps to SEO Success]( By Search Engine Journal Do you know what it takes to scale and run a successful enterprise SEO strategy? We do, and we’re going to show you! Learn what it takes to create, scale, and measure content that delivers the best ROI for your SEO efforts. [Register Now]( Facebook, News [Facebook’s Popularity Plummets As YouTube Takes Top Spot With Teens]( By Matt G. Southern A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps. [Read Now...]( News, WordPress [Yoast SEO 19.5 Update Causes Fatal Errors]( By Roger Montti Publishers who updated to Yoast SEO 19.5 may have experienced more than they expected. Reports of fatal errors caused by the update soon began surfacing. [Read Now...]( SEJ Webinar [[Webinar] Level Up Your Content Strategy – 5 Steps to SEO Success]( By Search Engine Journal Do you know what it takes to scale and run a successful enterprise SEO strategy? We do, and we’re going to show you! Learn what it takes to create, scale, and measure content that delivers the best ROI for your SEO efforts. [Register Now]( News, SEO [Google’s Algorithms Can Understand When Sources Agree On Same Fact]( By Matt G. Southern Google's Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. [Read Now...]( SEO [AI Re-Ranking For Semantic Search]( By Dustin Coates By using the interactions, you can let your user base influence the result. Little by little, these interactions tell the search engine what items should be ranking higher. Ultimately, searchers benefit from a better search experience, and you benefit from more clicks and conversions. You may also want to discount events based on the result ranking at the time the searcher saw it. We know that a result’s position influences its C.T.R. Without discounting events, you may have a situation where the top results become even more entrenched because they get more interactions, which keep them ranked higher, and repeating infinitely. [Read Now...]( Digital Strategy [7 Steps To Building A Kickass Digital PR Campaign]( By Greg Jarboe Why does your news matter to your target audiences? The next question you should ask is: “Why would my news matter to my target audiences?” In other words, is your subject line or headline newsworthy enough to get their attention, and is your pitch or story compelling enough to get them to respond? You might want to remind yourself that 15% of searches conducted every day are ones Google hasn't seen before. Where do these brand-new search terms come from? Breaking news. When do they conduct news searches? The next step in creating a kickass digital P.R. campaign is learning when your target audiences are more likely to conduct news searches. [Read Now...]( [image]( Podcast [Schema Strategy – How To Get More From The SERPs - Ep. 279]( [Read More...]( Upcoming Events August 25 at 2 pm ET Level Up Your Content Strategy – 5 Steps to SEO Success Topic: SEO | Sponsor: iQUANTI [Register Now]( September 14 at 2 pm ET Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Marketing Lead]( Julep Wellness Inc,  Tysons Corner, VA, USA, Salary: $80K/year-$120K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? 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