SEJ Today: An Online Marketer’s Guide To Mastering Livestream Shopping

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, August 10, 2022 [Read the Article]( Ecommerce, Social Media [An Online Marketer’s Guide To Mastering Livestream Shopping]( By Alex Macura Retailers, brands, and digital platforms from around the world are leveraging the tremendous value that livestream shopping brings. Who would’ve thought the intoxicating combination of social media, live entertainment, and instant purchasing would so significantly disrupt ecommerce? While you may have heard rumblings of the marketing benefits of livestreaming commerce, this is nothing new for our counterparts in China. They are leaning hard into the massive trend that is livestream shopping. A 2021 survey cites that two-thirds of Chinese shoppers have purchased products via livestream in the past year. [Keep Reading...]( Sponsored [Simplify Your SEO]( By SEMRUSH Your SEO to-do list never stops growing—especially with all those Google updates. Check off everything with one solution. [Try It For Free]( Content Strategy, SEO Strategy [SEO Project Management: A Guide To Organizational Nirvana]( By Lauren Carel Even in this day and age, many employees haven’t had experience working with S.E.O. pros. They may not understand the value that S.E.O. can offer to their existing workflows or believe that these workflows function sufficiently well. So it’s critical to explain the key benefits of S.E.O. in ways that demonstrate how they can be applied to various team needs across different departments and actively improve each. While most content roles and skills have found ways to integrate themselves into the content research, creation, and optimization processes, S.E.O. often struggles to emerge as a consistent, let alone required, part of team project management. However, by approaching S.E.O. project management with specific tasks in mind and a process that incorporates them – which can be carefully woven into the existing efforts of your team members – you’ll have the best chance to succeed with it. [Read Now...]( Local Search, SEO [How To See Google Search Results And Rankings For Different Locations]( By Brian Frederick Every time someone enters a query into Google, the search engine applies a complicated equation to discover precisely what the searcher is looking for. All sorts of factors are included in this predictive algorithm, but one of the important ones is the searcher's location. Google has been very clear about the emphasis it puts on local search. The reason Google factors location into its rankings is pretty obvious when you think about it: In many cases, local means more relevant. [Read Now...]( SEJ Webinar [[Webinar] Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed]( By Search Engine Journal Register for this webinar and learn the important factors needed to improve your business's online presence, how quality content plays into your strategy, and the resources needed for SEO success. [Register Now]( Local Search, News [Google: Avoid Duplicate Content In Business Profile Posts]( By Matt G. Southern Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated document on content policies. [Read Now...]( Paid Media [Google Ad Customizers: The How & Why]( By Jonathan Befort Learning all of the different features and functions of Google Ads can be overwhelming, and sometimes it feels impossible to keep up with everything. But, there are some good reasons why learning to use Ad Customizers in Google Ads campaigns is a good use of your time. Getting Ad Customizers set up can take a while, especially if you are doing this for the first time. However, once you have your business data connected and attributes set up, you can indefinitely run relevant ads to users. You can do so without additional work outside general maintenance of updating business data. [Read Now...]( Sponsored [3 Key Content Marketing Strategies To Get Website Traffic From Month 1]( By Hands Off Publishing See the easy content marketing strategy that has produced 100,000+ unique visitors from organic search in just 6 months. [Read More]( Mobile SEO, News, On-Page SEO, SEO, SEO Strategy, Technical SEO, Web Dev SEO [Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook]]( By Ben Steele If you’ve ever questioned what is or isn’t a Google ranking factor, this one’s for you! The comprehensive Ranking Factors guide is back and updated for 2022. We’ve done the digging, so you don’t have to. Before we call something a ranking factor, we generally look for an official statement that it’s given weight by the algorithms when deciding on SERP rankings – preferably from Google or a Google employee. [Read Now...]( SEO [How SEO & Graphic Design Can Become A Dream Team]( By Tony Wright S.E.O. pros need to remember that the intended audience is not Googlebot. At the same time, designers need to remember that the intended audience is not an art professor, nor is it the person approving the final design – well, to a point. S.E.O. pros must remember that designers are typically more beholden to the powers that judge what actually goes on the site than S.E.O. pros are. Unless no one ever visits that beautiful site, you just spend so much time and money to build. S.E.O. pros need to work with designers because traffic to a site that doesn’t mesh well with the intended audience is a failure. All the traffic in the world doesn’t make a difference if those visitors don’t take the desired action. [Read Now...]( SEO [Why You Should Use Boolean Search Operators For SEO]( By Roger Montti The boolean search comprises a specific group of search operators that relate to the logic inherent in the words And, Or, and Not. Although they are three simple words, their effect on search results – and the usefulness of Boolean S.E.O.-related searches – cannot be overstated. Boolean is a reference to George Boole, a 19th-century mathematician who invented Boolean logic. Though George Boole lived in the early to mid-1800s, his contributions to logic and mathematics are considered an essential forbear of modern computer science. [Read Now...]( [image]( Ebook [Google Ranking Factors: Fact or Fiction [2nd Edition Ebook]]( [Download Now...]( Upcoming Events August 10 at 2 pm ET Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed Topic: SEO | Sponsor: Manta [Register Now]( August 25 at 2 pm ET Level Up Your Content Strategy – 5 Steps to SEO Success Topic: SEO | Sponsor: iQUANTI [Register Now]( September 14 at 2 pm ET Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Head of Marketing (Payments/Fintech)]( PayEgnine,  Burbank, CA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â