SEJ Today: Google Ad Customizers: The How & Why

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, August 9, 2022 [Read the Article]( Paid Media [Google Ad Customizers: The How & Why]( By Jonathan Befort “I have never seen a kid work so hard at being lazy.” A teacher once said this to my parents. However, she didn’t mean it in a demeaning way. She was impressed with me. I stayed after school and automated an Excel sheet so that the data entry I was in charge of for our yearbook class would only take half as long. I spent hours of up-front, hard work to be as lazy as possible for the rest of the semester. I didn’t know it then, but this was my first automation – and my first experience working hard at being lazy! [Keep Reading...]( Sponsored [Simplify Your SEO]( By SEMRUSH Your SEO to-do list never stops growing—especially with all those Google updates. Check off everything with one solution. [Try It For Free]( Mobile SEO, News, On-Page SEO, SEO, SEO Strategy, Technical SEO, Web Dev SEO [Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook]]( By Ben Steele If you’ve ever questioned what is or isn’t a Google ranking factor, this one’s for you! The comprehensive Ranking Factors guide is back and updated for 2022. We’ve done the digging, so you don’t have to. Before we call something a ranking factor, we generally look for an official statement that it’s given weight by the algorithms when deciding on SERP rankings – preferably from Google or a Google employee. [Read Now...]( SEO [How SEO & Graphic Design Can Become A Dream Team]( By Tony Wright S.E.O. pros need to remember that the intended audience is not Googlebot. At the same time, designers need to remember that the intended audience is not an art professor, nor is it the person approving the final design – well, to a point. S.E.O. pros must remember that designers are typically more beholden to the powers that judge what actually goes on the site than S.E.O. pros are. Unless no one ever visits that beautiful site, you just spend so much time and money to build. S.E.O. pros need to work with designers because traffic to a site that doesn’t mesh well with the intended audience is a failure. All the traffic in the world doesn’t make a difference if those visitors don’t take the desired action. [Read Now...]( Sponsored [Unlock the secret to generating high-quality leads]( By Conductor It all starts with enterprise digital transformation. [Get Report]( SEO [Why You Should Use Boolean Search Operators For SEO]( By Roger Montti The boolean search comprises a specific group of search operators that relate to the logic inherent in the words And, Or, and Not. Although they are three simple words, their effect on search results – and the usefulness of Boolean S.E.O.-related searches – cannot be overstated. Boolean is a reference to George Boole, a 19th-century mathematician who invented Boolean logic. Though George Boole lived in the early to mid-1800s, his contributions to logic and mathematics are considered an essential forbear of modern computer science. [Read Now...]( News, SEO [Google Experiences Rare, Widespread Outage]( By Matt G. Southern Google experienced a rare, widespread outage on August 9. The cause of the outage is currently unknown. [Read Now...]( SEJ Webinar [Discover How SEO Can Expand Your Online Presence & Grow Your Business]( By Search Engine Journal Register for this webinar and learn the important factors needed to improve your business's online presence, how quality content plays into your strategy, and the resources needed for SEO success. [Register Now]( LinkedIn, News [LinkedIn Lets You Add Clickable Links To Photo Posts]( By Matt G. Southern LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. [Read Now...]( News, SEO [How Google Pros & Cons Update Impacts Product Review Sites]( By Roger Montti Google updated its structured data documentation for Editorial Product Review webpages. There is now a new Pros and Cons structured data that makes sites eligible for an enhancement in search. [Read Now...]( SEO [Thought Leadership Content: What It Is And How To Use It]( By Manick Bhan The reality is, that most content on the internet is extremely repetitive and doesn’t showcase original thoughts. So what distinguishes thought leadership content? Brand-specific insights that shape the larger conversations happening in your industry. Most thought leaders are active (and verified!) on websites like Twitter where real-time conversations are happening in response to industry happenings. Journalists also look at thought leaders to provide insights or expert sourcing when reporting on industry news and love to cite content that can serve as strong evidence in their reporting. You can use your thought leadership content to enhance your P.R. outreach, as journalists will prefer to feature prominent thought leaders over less reputable sources. [Read Now...]( [image]( Ebook [Google Ranking Factors: Fact or Fiction [2nd Edition Ebook]]( [Download Now...]( Upcoming Events August 10 at 2 pm ET Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed Topic: SEO | Sponsor: Manta [Register Now]( August 25 at 2 pm ET Level Up Your Content Strategy – 5 Steps to SEO Success Topic: SEO | Sponsor: iQUANTI [Register Now]( September 14 at 2 pm ET Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Marketing Technology Manager]( Lazydays RV,  Tampa, FL, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â