SEJ Today: Thought Leadership Content: What It Is And How To Use It

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, August 8, 2022 [Read the Article]( SEO [Thought Leadership Content: What It Is And How To Use It]( By Manick Bhan Every brand wants to be considered a thought leader, but fewer can define what actually qualifies as thought leadership. When done correctly, thought leadership marketing can help your business maintain authority in your industry. But it is an earned strategy. Your content marketing teams should only pursue thought leadership if your brand has the successes, perspectives, reputation, and innovations to back up your claims. If your brand has earned your industry's trust, then here is how to get started with this specific type of content. [Keep Reading...]( Sponsored [Simplify Your SEO]( By SEMRUSH Your SEO to-do list never stops growing—especially with all those Google updates. Check off everything with one solution. [Try It For Free]( Content, SEO [7 Tips To Make Your Writing Portfolio Discoverable In Google Search]( By Jessica Foster S.E.O. is one of the best ways to increase your writing portfolio’s online presence and generate organic traffic. Used alongside other methods like guest posting and submitting to writer directories, you can generate genuine leads through your website. The key to having an effective S.E.O. strategy is to use S.E.O. tools to your advantage. If you want to rank your portfolio in organic search, having a website is likely the best way to go. This gives you the most flexibility when it comes to optimizing your content, earning referral traffic, linking to live examples, and so much more. So, for the purpose of this article, I’m going to talk about how to use your website to house and link out to specific examples of your published works. [Read Now...]( PPC, Social Media Advertising [How To Use Paid Search & Social Ads For Promoting Events]( By Lisa Raehsler Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising. Consider business events promotion as a separate strategy from your ongoing campaigns, so it has a dedicated budget and set-up. You can add any special event to your campaigns as an ad extension, such as a sitelink or promotion extension. Please note that promotion extensions are basically sales promotions and require a discounted amount. Both should include start and end dates set up in the extension creation. [Read Now...]( SEJ Webinar [[Webinar] Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed]( By Search Engine Journal Register for this webinar and learn the important factors needed to improve your business's online presence, how quality content plays into your strategy, and the resources needed for SEO success. [Register Now]( News, Security [DuckDuckGo Now Says It Will Block Microsoft Trackers]( By Matt G. Southern DuckDuckGo responds to recent criticism saying the third-party tracking scripts it blocks will now include scripts from Microsoft. [Read Now...]( News, WordPress [WordPress Gutenberg 13.8 Offers Greater Editing Flexibility]( By Roger Montti WordPress Gutenberg 13.8 is here, unpacking further incremental improvements to the Gutenberg block editor. Some of the improvements are relatively trivial additions like adding a WhatsApp icon to the Social Icon Block. WordPress Gutenberg 13.8 continues to evolve with incremental improvements, which is the hallmark of most updates to WordPress and the Gutenberg full site editor. [Read Now...]( SEJ Webinar [Discover How SEO Can Expand Your Online Presence & Grow Your Business]( By Search Engine Journal Register for this webinar and learn the important factors needed to improve your business's online presence, how quality content plays into your strategy, and the resources needed for SEO success. [Register Now]( News, SEO [Google Updates Search Snippets For Product Review Pages]( By Matt G. Southern Google updates search results for product review pages by listing an item's pros and cons in the search snippet. [Read Now...]( Content [How To Write CTAs For B2B: A Call-To-Action Guide For Businesses [With 10 Examples]]( By Alexander Kesler In contrast to B.2.C. consumers, B.2.B. purchases are often decided by a buying committee, that not only must appease stakeholders when bringing a solution in-house but is also composed of members with their own differing priorities and concerns. Thus, strategies that work great with B.2.C. C.T.As, such as Fear Of Missing Out and Urgency, can be “clickbaity” or appear desperate in B.2.B., as value (and trust) needs to be proven for the investment to be approved. Therefore, tailor your C.T.As to your audience and focus on promoting the unique value of your products first and foremost. However, B.2.B. C.T.As (business-to-business call-to-action) are lacking when it comes to resources for inspiration – and many brands in the industry don’t take the proper care to make them engaging, resorting to endless “learn more” and “book demo” C.T.As. In this guide, you will learn how to write an effective B.2.B. C.T.A., with four best practices to infuse into your copywriting, and 10 examples that work from major brands to engage prospects and drive clicks. [Read Now...]( SEO [Why You Should Target Zero Search Volume Keywords]( By Kaitie Frank These are keywords like “best” or “top” or “versus" These keywords are aimed at readers who may be ready to buy. Often these keywords are lower in volume because they are very specific in nature. Knowing which keywords people are searching for are essential if you're selling a product or service. When starting with a unique niche, it's tempting to target high-volume keywords to get more traffic. But if you don't have any authority in that space and your content isn't top-notch, then you'll never be able to convert those visitors into paying customers. Instead, target zero search volume keywords that are specific to the industry. 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