SEJ Today: How To Write CTAs For B2B: A Call-To-Action Guide For Businesses [With 10 Examples]

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, August 5, 2022 [Read the Article]( Content [How To Write CTAs For B2B: A Call-To-Action Guide For Businesses [With 10 Examples]]( By Alexander Kesler The CTA (call-to-action) is a make-or-break moment in your content strategy and lead generation goals. Therefore, it is a critical copywriting component and essential in your B2B (business-to-business) marketing content and webpages. Plenty of information is available if you want to learn about B2C CTAs. However, B2B CTAs often lack resources for inspiration – and many brands in the industry don’t take the proper care to make them engaging, resorting to endless “learn more” and “book demo” CTAs. In this guide, you will learn how to write a compelling B2B CTA, with four best practices to infuse into your copywriting and 10 examples from major brands that work to engage prospects and drive clicks. [Keep Reading...]( Sponsored [SEJ Ad Inventory is Low & Selling Out Fast]( By SHOPSEJ If you've been thinking about advertising on Search Engine Journal this year, secure your campaign now! [Direct Ad Inventory Now]( SEO [Why You Should Target Zero Search Volume Keywords]( By Kaitie Frank These are keywords like “best” or “top” or “versus" These keywords are aimed at readers who may be ready to buy. Often these keywords are lower in volume because they are very specific in nature. Knowing which keywords people are searching for are essential if you're selling a product or service. When starting with a unique niche, it's tempting to target high-volume keywords to get more traffic. But if you don't have any authority in that space and your content isn't top-notch, then you'll never be able to convert those visitors into paying customers. Instead, target zero search volume keywords that are specific to the industry. [Read Now...]( Paid Media, Paid Media Strategy [Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To)]( By Amy Hebdon Obviously, Google's success is due to more than just keyword-less ad offerings. But the expansion of its inventory is non-trivial. Our prospects spend far less time Googling a product than they do not Googling a product. If Google is able to reach them when they're online but not on the SERP for a specific query, the opportunity for a paid click becomes almost limitless. An audience-first strategy for Google Ads will help you prospect and reach your target market. Knowing how to group and speak to individual market segments will improve your performance and increase your chances of success. [Read Now...]( SEJ Webinar [[Webinar] Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed]( By Search Engine Journal Register for this webinar and learn the important factors needed to improve your business's online presence, how quality content plays into your strategy, and the resources needed for SEO success. [Register Now]( PPC, SEO [Step-By-Step Guide To Earning Your Google Ads Certification]( By Corey Morris In a world where many people offer services like S.E.O. and Google Ads management, it is important to stand out and be as educated as possible. Seasoned veterans and new professionals alike can both benefit from Google Ads Certification. As an industry standard with content tied directly to the Google Ads platform, it is the most trusted credential and source for training in the industry. Google Ads certification is a process by which Google recognizes marketers as experts in online advertising. After passing Ads certification exams, individuals get a personalized certificate and – if affiliated with a company – can contribute to the company's Google Partner credentials. [Read Now...]( SEO [Google Shows New Snippets For Quoted Searches]( By Matt G. Southern Google's search snippets will look slightly different when you put quotes around your queries. Learn more about what's changing in today's announcement. [Read Now...]( SEJ Webinar [Discover How SEO Can Expand Your Online Presence & Grow Your Business]( By Search Engine Journal Register for this webinar and learn the important factors needed to improve your business's online presence, how quality content plays into your strategy, and the resources needed for SEO success. [Register Now]( Marketing Analytics, News [86% Of B2B Brands Find Success With Influencer Marketing]( By Matt G. Southern A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. [Read Now...]( Ask an SEO [How Can We Solve Autogenerated URL Errors Once & For All?]( By Adam Riemer So which one is the official one? The same goes for your situation in the B.2.B. finance space (I removed your URL above and replaced it with ”keyword keyword.“ This is why the search engines created canonical links. Canonical links are a way to tell search engines when a page is a duplicate of another and which page is the official one. A sitemap is supposed to feature the most important and indexable pages on your website. You do not want to include non-official versions of a page, pages disallowed by robots.txt and non-canonicalized URLs in your sitemaps. Search engines do not crawl your entire website every time, and if you send them to pages that are not important, you're wasting your ability for proper crawling and indexing. [Read Now...]( SEO [17 SEO Best Practices For Better Ranking]( By Roger Montti Best practices for S.E.O. are generally regarded as those that abide within Google's evolving guidelines and are not explicitly listed by Google as manipulative. But best practices are more than just what Google considers manipulative and what is not. For example, Google's guidelines don't tell you how to choose hosting or how to optimize a WordPress site, or whether a website builder makes the most sense for a specific situation. The understanding of S.E.O. can be baroque or minimal, depending on the individual. The most common error is focusing on what Google might be doing. If there's a golden rule for S.E.O. best practices, whether it's researching keywords or evaluating competitors, bringing it back to how a site visitor or potential customer may react is the best way to develop an S.E.O. strategy. [Read Now...]( [image]( Podcast [Schema Strategy – How To Get More From The SERPs - Ep. 279]( [Read More...]( Upcoming Events August 10 at 2 pm ET Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed Topic: SEO | Sponsor: Manta [Register Now]( Digital Marketing Job of the Day [Brand Marketing Lead]( Cypress HCM,  San Francisco, CA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â